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The Verge: Microsoft wants to make the Xbox app the home of PC gaming

Griffon

Member
Nicolas Cage Laughing GIF
 

HogIsland

Member
I am gonna pull a @onQ123 and take my victory lap because I have called this move since April 2024 at the very least.

If anyone thinks Microsoft is going to play nice with Valve after they snatched the PC Gaming market from underneath them then you need your head checked. The only reason they kept releasing games day 1 on Steam is because they were a weak publisher that simply needed to.

Microsoft is not Epic or GOG, they have a lot of tools they can use to create an edge over Steam and potentially really hurt Valve:
  • Must-have content that is simply not easy to replace for PC players like Elder Scrolls, Fallout, DOOM etc.
  • The ability to do feature integration with Windows (can implement things like quick resume rest mode etc and make it only work on their stuff).
  • Cloud streaming (which would potentially enable them to sell game units to players with weak rigs).
  • Contacts with devs/publishers and money for moneyhatting.
  • Much, MUCH greater reach with OEMs and chipmakers for hardware initiatives.
This is why Valve is doing hardware, they need to supercharge Steam OS's share in the PC player market ASAP in order to be more robust against this exact kind of attack.

Receipts for my victory lap:
wildly premature, plus your "receipts" make no interesting predictions and aren't proof of anything
 

Astray

Member
Valve know this.

There's a reason they've gone full steam ahead with developing SteamOS in the last few years and really fleshing it out (pun intended).

They are doing this to protect their business.
I think they are definitely trying, and it's likely their prior attempts to do so that are at least partially driving Microsoft to do this.

Windows' current position is dominant, but also delicately positioned. Microsoft cannot afford to allow rivals to start taking installs from them. This is a big money maker for them and gaming is one of their key markets.

I also think Valve is fighting an uphill battle here, I think they have gotten far too comfortable living on Microsoft's "turf" and are scrambling too late to address this. They have a chance at success but it will require taking on risks and maybe stepping on some gamer toes. We'll see.

This comes at a time where they might be potentially facing a Sony PC storefront too.

Life is about to become a bit more stressful for Gabe.
 
I am gonna pull a @onQ123 and take my victory lap because I have called this move since April 2024 at the very least.

If anyone thinks Microsoft is going to play nice with Valve after they snatched the PC Gaming market from underneath them then you need your head checked. The only reason they kept releasing games day 1 on Steam is because they were a weak publisher that simply needed to.

Microsoft is not Epic or GOG, they have a lot of tools they can use to create an edge over Steam and potentially really hurt Valve:
  • Must-have content that is simply not easy to replace for PC players like Elder Scrolls, Fallout, DOOM etc.
  • The ability to do feature integration with Windows (can implement things like quick resume rest mode etc and make it only work on their stuff).
  • Cloud streaming (which would potentially enable them to sell game units to players with weak rigs).
  • Contacts with devs/publishers and money for moneyhatting.
  • Much, MUCH greater reach with OEMs and chipmakers for hardware initiatives.
This is why Valve is doing hardware, they need to supercharge Steam OS's share in the PC player market ASAP in order to be more robust against this exact kind of attack.

Receipts for my victory lap:
I agree I just think it's going to be a lot like all their other endeavors to take over another established company. Half assed and in the end abandoned. Nothing MS has done in gaming leads me to believe they can take over Steam.

In fact all the stuff you mentioned is the same stuff I hear every single time Xbox tries to enter a new market. All these grand plans they have and how they can do this or that and really turn things around. In the end it always ends up in the same place. Hell I was just listening to Cog talk about on his podcast that he was trying to play a game but it wasn't updated to the latest version but it was on steam. That's like basic PC store shit and Xbox is still dealing with basic shit like that.
 

Topher

Identifies as young
Microsoft, is patiently waiting for an opportunity to aquire Valve.

That would be met with heavy resistance. That wouldn't be a weak Xbox division acquiring a publisher, but rather a monopolistic Windows platform removing competition in a massive way. But even before all that, I seriously doubt Gabe would sell Valve.
 
That would be met with heavy resistance. That wouldn't be a weak Xbox division acquiring a publisher, but rather a monopolistic Windows platform removing competition in a massive way. But even before all that, I seriously doubt Gabe would sell Valve.

Well I think by waiting for an opportunity he means Gabe passing away. Which I don't think is crazy to think that could happen soon. The guy is clearly obese and is 62.
 

Zacfoldor

Member
Hey, Microsoft is no longer in the console war, they are a platform.

PC gamers had momentum thinking MS was going to drive the end of consoles and everyone getting a PC.

Turns out MS wants to fuck up Steam and force you onto the Xbox app/gamepass by having platform exclusives.

You best start believin' in walled gardens Mrs. Turner, you're in one!

turntables GIF
 
Good fucking luck. That app is one of the worst things I’ve ever used.

It’s like they took all those bullshit arguments against PC gaming and designed the entire experience around it.

The storage leak is the worst part though. I actually ended up throwing another M.2 in my PC and ending up using it as my Game Pass drive so I could easily wipe it so that the storage leak didn’t affect my main drive.
 

Astray

Member
wildly premature, plus your "receipts" make no interesting predictions and aren't proof of anything
People kept telling me Valve and Microsoft are going to collaborate and Microsoft will allow Valve to just make come in and make money on the new Xbox hybrid machines. I predicted the opposite.

How is that not interesting to you? It's a battle that almost no one saw coming in this way (and yes, it's a battle).

I agree I just think it's going to be a lot like all their other endeavors to take over another established company. Half assed and in the end abandoned. Nothing MS has done in gaming leads me to believe they can take over Steam.

In fact all the stuff you mentioned is the same stuff I hear every single time Xbox tries to enter a new market. All these grand plans they have and how they can do this or that and really turn things around. In the end it always ends up in the same place. Hell I was just listening to Cog talk about on his podcast that he was trying to play a game but it wasn't updated to the latest version but it was on steam. That's like basic PC store shit and Xbox is still dealing with basic shit like that.
I have grown very uncharitable towards Microsoft gaming initiatives, and I have some skepticism about their ability to pull it off, but it's hard to not think that they have big cards that Epic or GOG simply don't.

They also have the money to just keep trying (Sony knows this very well), and will be able to devote a lot more than they currently do with Xbox. They don't even pay market rate for cloud hosting like Epic or Sony do.

Windows is their baby and they have been making rakes of cash off it, they will not allow a big chunk of that to go away. Plus, there is clearly discontent at watching Valve make cash off their OS.

Also Microsoft typically does badly in things that require hardware, but I haven't seen them fail at achieving victory in anything that's purely to do with Software and Services under Satya's reign.

They are honestly Valve's final boss when you think about it.

Microsoft, is patiently waiting for an opportunity to aquire Valve.
That's very hard to do because the antitrust case would be far too clear-cut (monopoly over PC gaming, potential foreclosure on Linux-based competitor OSes, monopoly over development frameworks like DX12 etc).

Their only option is to do something like this and nip the Steam OS issue in the bud.

That would be met with heavy resistance. That wouldn't be a weak Xbox division acquiring a publisher, but rather a monopolistic Windows platform removing competition in a massive way. But even before all that, I seriously doubt Gabe would sell Valve.
Yep.
 

Topher

Identifies as young
Well I think by waiting for an opportunity he means Gabe passing away. Which I don't think is crazy to think that could happen soon. The guy is clearly obese and is 62.

Valve post-Gabe is definitely a concern. Still don't think Microsoft would be able to acquire Valve. That doesn't mean someone else couldn't though.
 

The Shepard

Member
If Microsoft really wants the Xbox App to be the PC gaming platform, then why are Xbox, Activision, and Blizzard titles still appearing on Steam? If they’re serious about pushing exclusivity, they should go all-in and keep those games confined to the Xbox App.

There's not enough people in the Xbox eco system to support those studios game budgets. Imagine spending 70 billion and then having those studios in the red, never going to happen.

I can see Microsoft one day try and buy steam. I reckon that's there endgame on pc. If you can't beat em, buy em.
 
They forgot to add "again".

No way it's happening. They still don't understand pc gaming.

They just want to bruteforce their way in, to destroy everything and build a closed garden.

No thanks.
 

Haint

Member
I will literally never buy a product on the PC Xbox store game cause 95% of them don't work stuff like RTX HDR, and mods are broken in tons of them. Is MS even aware of why people avoid that shit like the plague?
 
I have grown very uncharitable towards Microsoft gaming initiatives, and I have some skepticism about their ability to pull it off, but it's hard to not think that they have big cards that Epic or GOG simply don't.

They also have the money to just keep trying (Sony knows this very well), and will be able to devote a lot more than they currently do with Xbox. They don't even pay market rate for cloud hosting like Epic or Sony do.

Windows is their baby and they have been making rakes of cash off it, they will not allow a big chunk of that to go away. Plus, there is clearly discontent at watching Valve make cash off their OS.

Also Microsoft typically does badly in things that require hardware, but I haven't seen them fail at achieving victory in anything that's purely to do with Software and Services under Satya's reign.

They are honestly Valve's final boss when you think about it.

The money angle isn't even something I entertain anymore. Xbox is clearly done just throwing money around and I don't believe they will ever go back to that. If they truly had all that money and they truly had no issue spending it we wouldn't be seeing games go to Steam. It would all be exclusive to the Xbox store. Even ABK kept their games off the steam store for a long time.

They haven't failed at software under Satya but when is the last time they took on something as large as Steam or even the default mobile stores?

I will literally never buy a product on the PC Xbox store game cause 95% of them don't work stuff like RTX HDR, and mods are broken in tons of them. Is MS even aware of why people avoid that shit like the plague?

They are aware they are also incompetent. They can't even get devs to properly keep their games updated on that store.
 
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Loomy

Banned
The biggest benefit we can get from this is Steam being forced to actually hiresome UI/UX designers/developers to update Steam. Because god damn. They've shown with the deck they can do it. Just need to scale it up to PC.

Now, for this? Microsoft is fucking crazy lol. They should set realistic goals.
 
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Bry0

Member
20 years late microstupids. You already lost, remember Zune? Windows phone?

Hey what was flash competitor thing, silverlight or something? 😂
 

Kdad

Member
How long until Valve gets this looked at as anti-trust since the app is prebundled into Windows software...
 

BlueLyria

Member
They have to make sure their software is better or on par with the other stores, and so far I've not had a single experience with the xbox store that could be classified as above neutral.
 

HogIsland

Member
People kept telling me Valve and Microsoft are going to collaborate and Microsoft will allow Valve to just make come in and make money on the new Xbox hybrid machines. I predicted the opposite.

How is that not interesting to you? It's a battle that almost no one saw coming in this way (and yes, it's a battle).
Windows has to get better for gaming. Windows getting better for gaming is not evidence of MS playing dirty toward Valve/Steam.

There's lots of examples of Microsoft going out of their way to support Steam AND SteamOS:
- Updating Master Chief Collection specifically to support the Deck
- Shutting down Bethesda's launcher and converting to Steam licenses
- Bringing Overwatch 2 and Diablo 4 to Steam with no Battle.net requirement

Xbox is a more reliable supporter of Steam than Playstation.

Potential causes for a "victory lap" (which haven't happened):
- MS stops putting games on Steam or imposes exclusivity windows in favor of their platforms
- Xbox games on Steam throw up a big Xbox launcher as with Ubisoft
- Xbox games work on Windows but not SteamOS/Deck
- Xbox games adopt incompatible anticheat
- Xbox games reject Steam features like Family sharing, Steam Input, Remote Play, etc
 
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Topher

Identifies as young
Windows has to get better for gaming. Windows getting better for gaming is not evidence of MS playing dirty toward Valve/Steam.

There's lots of examples of Microsoft going out of their way to support Steam AND SteamOS:
- Updating Master Chief Collection specifically to support the Deck
- Shutting down Bethesda's launcher and converting to Steam licenses
- Bringing Overwatch 2 and Diablo 4 to Steam with no Battle.net requirement

Xbox is a more reliable supporter of Steam than Playstation.

You think Microsoft is doing all that to "support" Steam? No. Every bit of that is because it makes Microsoft more money. Nothing more than that. Same for PlayStation.
 
Good luck but thats impossible. Steam is no longer just an app. It's a community. These dumb-ass corporations like Epic/EA/Ubisoft and MS are clueless af and are trying to compete with not just a store app, but basically a social platform.
This is exactly why they lose the console war with Sony also.

They gave up on building their community and catering to their fanbase. Everything is just numbers with them and that’s why they haven’t seen the same success like the Xbox 360 era.

Valve treats their audience well which is why their audience will ensure MS fails at this new plan, good luck converting people off steam.
 

Three

Gold Member
That would be met with heavy resistance. That wouldn't be a weak Xbox division acquiring a publisher, but rather a monopolistic Windows platform removing competition in a massive way. But even before all that, I seriously doubt Gabe would sell Valve.
Regulators can't do that much with a private company if they ever tried.
 

Astray

Member
The money angle isn't even something I entertain anymore. Xbox is clearly done just throwing money around and I don't believe they will ever go back to that. If they truly had all that money and they truly had no issue spending it we wouldn't be seeing games go to Steam. It would all be exclusive to the Xbox store. Even ABK kept their games off the steam store for a long time.

They haven't failed at software under Satya but when is the last time they took on something as large as Steam or even the default mobile stores?
Interest rates are going down again, they will soon be able to borrow money at favorable rates.

That typically correlates with expansionary moves like this and the ABK deal. Get ready for another wave of industry consolidation because of this too.

The other thing is, Microsoft is already shedding a lot of costs that are related to Xbox hardware.

How long until Valve gets this looked at as anti-trust since the app is prebundled into Windows software...
Not a chance. Xbox App has a very small share of the PC gaming market. Like I never bothered to uninstall it for years now, but I never opened it up until last week.

Windows has to get better for gaming. Windows getting better for gaming is not evidence of MS playing dirty toward Valve/Steam.

There's lots of examples of Microsoft going out of their way to support Steam AND SteamOS:
- Updating Master Chief Collection specifically to support the Deck
- Shutting down Bethesda's launcher and converting to Steam licenses
- Bringing Overwatch 2 and Diablo 4 to Steam with no Battle.net requirement

Xbox has been a more reliable supporter of Steam than Playstation.

Potential causes for a "victory lap" (which haven't happened):
- MS stops putting games on Steam or imposes exclusivity windows in favor of their platforms
- Xbox games on Steam throw up a big Xbox launcher as with Ubisoft
- Xbox games work on Windows but not SteamOS/Deck
- Xbox games adopt incompatible anticheat
- Xbox games reject Steam features like Family sharing, Steam Input, Remote Play, etc
So basically all things that happened because Microsoft was in a weak position with past-it IP (that is now largely alleviated)?

Things change with time, and Microsoft is not going to just take it while Valve hoovers up tons of cash on their watch, not when they can try things to stop it. That's simply not how capitalist markets work.

Also I never called them dirty for trying to compete with Valve, you don't have to develop features that benefit your competitor for example, and I am fine with moneyhatting too as long as we call things what they are.

You think Microsoft is doing all that to "support" Steam? No. Every bit of that is because it makes Microsoft more money. Nothing more than that. Same for PlayStation.
Yep.

These companies see Steam as a source of cash, but they also see opportunity, and they have enough expertise to run and promote a platform.
 
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ZehDon

Member
Winning people over to the Xbox PC App is going to be hard for the same reasons Phil suggested Xbox can't prevail in the console space: the incumbent market leader is really, really fucking good.

The Xbox PC App is... fine. But the game update process is terrible, deferring to the Windows store update process which is simply fucking awful, and it lacks most of the major features the Steam app has had for years. This will be the third time they've, effectively, re-booted it - and they're still not achieving parity. The Steam app has taken a hit in the last year or so, with the App adopting the same slow, sluggish UI design that a lot of modern apps have (Everything is laden with simply unnecessary dynamic async processing causing the whole UI to feel worse). They might be able to eventually have a better app experience if Valve begins down the enshitification process, but they still seem years away from beating Steam's user experience... which is where they've been for years.
 
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This is exactly why they lose the console war with Sony also.

They gave up on building their community and catering to their fanbase. Everything is just numbers with them and that’s why they haven’t seen the same success like the Xbox 360 era.

Valve treats their audience well which is why their audience will ensure MS fails at this new plan, good luck converting people off steam.

Yea Jez even comments on this. He thinks MS is way to focused on numbers and not thinking about the bigger picture.
 
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