StreetsofBeige
Gold Member
A lot of ubi games lately have art that’s either skewed political or Fortnite. You got a big focus on women or black people in games (even having battle scene rap music in one of those old ass creed shadow clips just because the main character is black), or they’ve tried being party style like first promoting xdefiant like it’s fortnite V2. They can’t even get political stuff right like the torii gate. So it shows how much detailed effort they do to get things right. And nobody at ubi even noticed until gamers in Twitter or Reddit called it out a month ago.That's how it is. In recent years, Ubisoft's artistic direction has been a disaster, even though it used to be one of their strongest assets in the industry. They've ruined many IPs, ignoring their core audience, by following this trend of featuring teenage protagonists, with lots of color and over-the-top craziness (Watch Dogs, Rainbow Six, Far Cry, The Division, etc.). And let's not forget the elephant in the room: the strong push for "forced" diversity in some IPs. A prime example is Prince of Persia, where they replaced the classic protagonist with a kid who looks more like he's from Boston or New York. All he needed was a smartphone to use his abilities... Clearly, this is heavily influenced by Fortnite.
It would be great if someone started a thread comparing Ubisoft's artistic evolution over the past 10 years. It would be both interesting and sad to see.
The company has always been big with lots of franchises past 20 years but if you compare games during the 360/ps3 gen to now the direction has changed. A lot of same kinds of franchises. But different focus. And unfortunately for them the past few years have sunk like a rock. The stock has sunk around 90% since 2018, couldn’t even reach new highs during COVID spikes all tech companies enjoyed, and only now they are supposedly doing something about it.
You can tell it’s not just making some bad games which anyone can make. But a mindset change. That yves guy isn’t shy to battle gamers with statements which is something video game people seem to enjoy doing. And that’s because people are most combative when it goes against their nature. Not really the product. That’s why in media, employees, directors, actors, graphic artists etc… have a boner for debating customers or criticizing them. But if customers fight back saying chipotle portions are small, or the patio furniture a company makes sucks, or some Nike shoes that came out are trash you don’t get articles about head office people fighting back saying customers are idiots.
They cant separate a product from politics. But the team in charge of making patio furniture can. If it sucks they’ll take the feedback and make better models next year. That’s a core reason why media people who are weird fight back hard.
It’s easy for everyone to have a laugh saying the lawnmower you got in the garage sucks and is stalling. Trash. Who cares. It cuts grass. But have a laugh in someone’s face their movie, game or personal politics is trash and you’ll get people amped up to trash you back.
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