Draugoth
Gold Member
Ubisoft Using AI-Generated Assassin’s Creed Art Amid Cost Cutting
Knock-off Ezios appear on Ubisoft’s social media channels
kotaku.com
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Ubisoft Using AI Assassin's Creed Art Amid Cost Cutting
kotaku.com
Cyberpunkd
Member
If the art is at the quality where Ubisoft wants it to be - why not? I'm sorry for everyone affected, but I work in Sales where performance is paramount. Do people expect me to keep an under performer? For many years art was not subject to performance metrics but now it is - can you make better work than an AI?
M.W.
Member
The acceptability of using AI-generated art is a matter of debate and depends on various factors, including ethical, legal, and cultural considerations. Here are some reasons why AI-generated art may be considered acceptable:
1. Creativity and Authorship: AI-generated art can be seen as a collaborative effort between the human programmer and the machine. In this view, the programmer is the artist, and the AI is a tool that augments their creative process.
2. Expanding Creative Possibilities: AI can create art that may not be possible for humans to produce using traditional techniques. It can introduce new styles, ideas, and visual experiences.
3. Accessibility: AI-generated art can democratize the art world by making art creation tools and techniques accessible to a wider audience, regardless of their artistic skills.
4. Innovation: AI can inspire innovation in the art world by pushing the boundaries of what is possible in terms of visual aesthetics and artistic expression.
5. Exploration of New Aesthetic Spaces: AI can explore uncharted aesthetic territories and create art that challenges traditional notions of beauty and creativity.
6. Generative Art Tradition: Generative art, which involves algorithms and systems to create art, has a long history in the art world. AI is simply a new tool within this tradition.
However, there are also concerns and challenges associated with AI-generated art:
1. Lack of Originality: Some argue that AI-generated art lacks true originality and creativity because it relies on existing data and algorithms.
2. Copyright and Ownership: Determining the copyright and ownership of AI-generated art can be complex, especially when the AI system generates art autonomously.
3. Ethical Issues: Questions about the ethics of using AI for art, such as the potential misuse of AI for propaganda or deceptive purposes, need to be addressed.
4. Impact on Human Artists: There are concerns that AI-generated art could devalue the work of human artists and impact their livelihoods.
5. Aesthetic Consistency: The quality and aesthetic appeal of AI-generated art can vary widely, and not all AI-generated art is of equal value.
Ultimately, the acceptability of using AI-generated art depends on the perspective of the viewer and the specific context in which the art is presented and used. It's a topic that continues to evolve as AI technology advances and the art world grapples with the implications of this new form of creativity.
1. Creativity and Authorship: AI-generated art can be seen as a collaborative effort between the human programmer and the machine. In this view, the programmer is the artist, and the AI is a tool that augments their creative process.
2. Expanding Creative Possibilities: AI can create art that may not be possible for humans to produce using traditional techniques. It can introduce new styles, ideas, and visual experiences.
3. Accessibility: AI-generated art can democratize the art world by making art creation tools and techniques accessible to a wider audience, regardless of their artistic skills.
4. Innovation: AI can inspire innovation in the art world by pushing the boundaries of what is possible in terms of visual aesthetics and artistic expression.
5. Exploration of New Aesthetic Spaces: AI can explore uncharted aesthetic territories and create art that challenges traditional notions of beauty and creativity.
6. Generative Art Tradition: Generative art, which involves algorithms and systems to create art, has a long history in the art world. AI is simply a new tool within this tradition.
However, there are also concerns and challenges associated with AI-generated art:
1. Lack of Originality: Some argue that AI-generated art lacks true originality and creativity because it relies on existing data and algorithms.
2. Copyright and Ownership: Determining the copyright and ownership of AI-generated art can be complex, especially when the AI system generates art autonomously.
3. Ethical Issues: Questions about the ethics of using AI for art, such as the potential misuse of AI for propaganda or deceptive purposes, need to be addressed.
4. Impact on Human Artists: There are concerns that AI-generated art could devalue the work of human artists and impact their livelihoods.
5. Aesthetic Consistency: The quality and aesthetic appeal of AI-generated art can vary widely, and not all AI-generated art is of equal value.
Ultimately, the acceptability of using AI-generated art depends on the perspective of the viewer and the specific context in which the art is presented and used. It's a topic that continues to evolve as AI technology advances and the art world grapples with the implications of this new form of creativity.
ThisIsMyDog
Member
thanks chatgpt
ChorizoPicozo
Member
is this using A.I.?
El_Presidente
Member
Please be a joke that I just bit on
rabbity-thing
Member
It's an interesting question. At some point, most of us will be able to be replaced by some form of automation. Look, I'm a teacher and even I'm worried that a game or app will be one day better at teaching than I am. Truth is, there are already a ton of things that software can address better than myself. If society is to continue, I do think that at some point, yes, we will need to pay people to do a job worse than a machine. Unless universal basic income becomes the law of the land, capitalism needs consumers and consumers need money. Employing someone regardless of comparative performance, crazy as it sounds, may need to be what society does to keep trucking along.
just a thought I've been having...
nowhat
Member
Ubisoft isn't putting much actual intelligence into their games, so it might as well be artificial. But sometimes AI content can be great. I'll repost this - the thread was about "GameStop horror stories", so I was being literal and gave ChatGPT a writing prompt of "a horror story set in a seemingly abandoned GameStop, where all the games are copies of Skyrim and the sole employee is Todd Howard". I think it turned out great.
-------
In a quiet corner of a forgotten town lay an old strip mall, its fading sign declaring the presence of a GameStop store. The storefront appeared desolate, seemingly abandoned by time and the steady march of progress. The windows were coated with grime, and a layer of dust settled over the display cases, concealing what they once held.
Curiosity led a young couple, Alex and Sarah, to investigate the eerie establishment. They pushed open the creaking door, its bell jingling weakly, and entered into a dimly lit, musty space. Rows of shelves were lined with an unusual sight—the same game repeated in every slot: Skyrim. It was as if the game had taken over the store.
As they moved through the aisles, their footsteps echoing ominously, a voice rang out from the shadows. "Ah, welcome! It's been too long since we had visitors," said a figure emerging from the darkness—an oddly familiar face. It was Todd Howard, the legendary game developer.
Startled, Alex and Sarah exchanged confused glances. "Is this some kind of prank?" Alex asked nervously.
"No prank at all," Todd Howard replied with an unsettling grin. "Would you like to buy Skyrim? It's an amazing game, you know."
Unnerved, they tried to leave, but the door seemed to have disappeared. Panic set in as they realized they were trapped. Todd Howard chuckled softly.
"Once you enter Skyrim, you never really leave. It's a world of its own."
Desperation gripped them as they tried to make sense of the situation. The shelves seemed to stretch endlessly, displaying only Skyrim copies. The store's walls transformed into towering mountains, the floor into cobblestone streets.
Sarah whispered to Alex, "We have to find a way out. This can't be real."
Todd Howard's voice echoed in the surreal landscape. "In Skyrim, the path is yours to choose. But remember, you can't escape."
They ventured deeper into the store-world, facing dragons, quests, and endless shouts of "Fus Ro Dah." Each attempt to escape led to more Skyrim, more Todd Howard.
Days turned into months as they wandered the never-ending store, trapped in an endless loop. Every moment was an unending nightmare of dragons and shouts, a twisted mockery of the game they once enjoyed.
In this cursed realm of Skyrim, Todd Howard's laughter echoed eternally, a chilling reminder of the true horror lurking within the seemingly abandoned GameStop.
-------
In a quiet corner of a forgotten town lay an old strip mall, its fading sign declaring the presence of a GameStop store. The storefront appeared desolate, seemingly abandoned by time and the steady march of progress. The windows were coated with grime, and a layer of dust settled over the display cases, concealing what they once held.
Curiosity led a young couple, Alex and Sarah, to investigate the eerie establishment. They pushed open the creaking door, its bell jingling weakly, and entered into a dimly lit, musty space. Rows of shelves were lined with an unusual sight—the same game repeated in every slot: Skyrim. It was as if the game had taken over the store.
As they moved through the aisles, their footsteps echoing ominously, a voice rang out from the shadows. "Ah, welcome! It's been too long since we had visitors," said a figure emerging from the darkness—an oddly familiar face. It was Todd Howard, the legendary game developer.
Startled, Alex and Sarah exchanged confused glances. "Is this some kind of prank?" Alex asked nervously.
"No prank at all," Todd Howard replied with an unsettling grin. "Would you like to buy Skyrim? It's an amazing game, you know."
Unnerved, they tried to leave, but the door seemed to have disappeared. Panic set in as they realized they were trapped. Todd Howard chuckled softly.
"Once you enter Skyrim, you never really leave. It's a world of its own."
Desperation gripped them as they tried to make sense of the situation. The shelves seemed to stretch endlessly, displaying only Skyrim copies. The store's walls transformed into towering mountains, the floor into cobblestone streets.
Sarah whispered to Alex, "We have to find a way out. This can't be real."
Todd Howard's voice echoed in the surreal landscape. "In Skyrim, the path is yours to choose. But remember, you can't escape."
They ventured deeper into the store-world, facing dragons, quests, and endless shouts of "Fus Ro Dah." Each attempt to escape led to more Skyrim, more Todd Howard.
Days turned into months as they wandered the never-ending store, trapped in an endless loop. Every moment was an unending nightmare of dragons and shouts, a twisted mockery of the game they once enjoyed.
In this cursed realm of Skyrim, Todd Howard's laughter echoed eternally, a chilling reminder of the true horror lurking within the seemingly abandoned GameStop.
Punished Miku
Human Rights Subscription Service
A social media channel posting art is not that big of a deal. Games relying on AI art will be interesting, and I'm sure it's coming.
If you want to make games that look the same as stuff that's already been done, there really isn't any reason to not use AI for some cheap stuff.
If you want to make original visual styles that are unique and haven't been done, you will still need real artists.
Buy stuff that looks and plays in an original manner if that's what you want. There's really no reason a series like Assassin's Creed couldn't use AI. It already looks like it has been for a decade because they're just making the same similar stuff.
If you want to make games that look the same as stuff that's already been done, there really isn't any reason to not use AI for some cheap stuff.
If you want to make original visual styles that are unique and haven't been done, you will still need real artists.
Buy stuff that looks and plays in an original manner if that's what you want. There's really no reason a series like Assassin's Creed couldn't use AI. It already looks like it has been for a decade because they're just making the same similar stuff.
Drizzlehell
Banned
Lol, what a shit company. Leave it to Ubisoft to do the worst thing possible.
dreamstation
Member
It's a gunblade
M.W.
Member
Ubisoft is often considered a great company for several reasons:
1. Successful Game Franchises: Ubisoft is known for its popular game franchises like Assassin's Creed, Far Cry, Rainbow Six, and Tom Clancy's The Division. These franchises have garnered a large and dedicated fan base over the years.
2. Diverse Portfolio: Ubisoft offers a wide range of game genres, from action-adventure and first-person shooters to open-world and strategy games. This diversity appeals to a broad spectrum of gamers.
3. Innovation: Ubisoft has a history of pushing the boundaries of game development with innovative gameplay mechanics, graphics, and storytelling. Games like Watch Dogs and the use of historical settings in Assassin's Creed are examples of this innovation.
4. Strong Online Communities: Ubisoft has established strong online communities around its games, providing players with opportunities to engage with others and share their experiences. This community-building contributes to the longevity of their games.
5. Support for Longevity: Ubisoft often provides post-launch support for their games in the form of updates, expansions, and downloadable content (DLC). This approach helps keep players engaged with the games long after the initial release.
6. Commitment to Inclusivity and Diversity: Ubisoft has made efforts to be more inclusive and diverse in their games and in their workforce, recognizing the importance of representing a wide range of perspectives and backgrounds.
7. Investment in New Technologies: The company has also shown a willingness to invest in new technologies like virtual reality, augmented reality, and cloud gaming, ensuring they stay at the forefront of the industry.
8. International Presence: Ubisoft is a global company with studios and offices around the world. This international presence allows them to tap into a diverse pool of talent and ideas.
9. Commitment to Player Feedback: Ubisoft often listens to player feedback and makes adjustments to their games based on community input, demonstrating their dedication to delivering an experience that players want.
10. Environmental and Social Responsibility: Ubisoft has made efforts to reduce its environmental impact and promote social responsibility in various aspects of its business operations.
It's important to note that while Ubisoft has had many successes and is considered a great company by many, it has also faced controversies and challenges, such as issues related to workplace culture and accusations of workplace misconduct. The perception of Ubisoft as a great company may vary depending on individual perspectives and experiences.
Drizzlehell
Banned
I think the problem lies more in the fact that it looks untouched.
I would actually be okay with using AI art for such things because creating bespoke art for a stupid social media post sounds like overkill, but AI is something that people should be using as a basis for such work, to make their lives a bit easier when it's not required to put a lot of effort in it. Not completely replace the work with AI, lol.
FoxMcChief
Gold Member
Ubisoft is great and would never use AI. Here’s why they’re so great:
Ubisoft stands as one of the most influential and revered game developers in the industry for several compelling reasons. Firstly, their commitment to crafting immersive and expansive open-world environments is unparalleled. Games like the Assassin's Creed series and Far Cry franchise showcase their mastery in building rich, detailed worlds that captivate players with their scale, historical accuracy, and attention to detail. This dedication to world-building sets them apart, allowing players to lose themselves in breathtaking virtual landscapes.
Moreover, Ubisoft's consistent innovation in gameplay mechanics and storytelling is a testament to their prowess. Titles like Rainbow Six Siege demonstrate their ability to create compelling multiplayer experiences, while the Watch Dogs series showcases their skill in blending cutting-edge technology with engaging narratives. Their dedication to exploring new genres and pushing boundaries keeps players excited and eager to see what they'll deliver next.
Additionally, Ubisoft's unwavering commitment to fostering a vibrant gaming community is commendable. Through initiatives like Uplay, they've created a platform that encourages players to connect, share experiences, and participate in a variety of engaging activities. This inclusive approach helps cultivate a sense of belonging among gamers, reinforcing the idea that Ubisoft cares deeply about its audience and values their input.
In conclusion, Ubisoft's blend of exceptional world-building, innovative gameplay, and community engagement positions them at the forefront of the gaming industry. Their legacy is marked by a consistent ability to deliver experiences that resonate with players on a profound level, leaving an indelible mark on the gaming landscape.
Ubisoft stands as one of the most influential and revered game developers in the industry for several compelling reasons. Firstly, their commitment to crafting immersive and expansive open-world environments is unparalleled. Games like the Assassin's Creed series and Far Cry franchise showcase their mastery in building rich, detailed worlds that captivate players with their scale, historical accuracy, and attention to detail. This dedication to world-building sets them apart, allowing players to lose themselves in breathtaking virtual landscapes.
Moreover, Ubisoft's consistent innovation in gameplay mechanics and storytelling is a testament to their prowess. Titles like Rainbow Six Siege demonstrate their ability to create compelling multiplayer experiences, while the Watch Dogs series showcases their skill in blending cutting-edge technology with engaging narratives. Their dedication to exploring new genres and pushing boundaries keeps players excited and eager to see what they'll deliver next.
Additionally, Ubisoft's unwavering commitment to fostering a vibrant gaming community is commendable. Through initiatives like Uplay, they've created a platform that encourages players to connect, share experiences, and participate in a variety of engaging activities. This inclusive approach helps cultivate a sense of belonging among gamers, reinforcing the idea that Ubisoft cares deeply about its audience and values their input.
In conclusion, Ubisoft's blend of exceptional world-building, innovative gameplay, and community engagement positions them at the forefront of the gaming industry. Their legacy is marked by a consistent ability to deliver experiences that resonate with players on a profound level, leaving an indelible mark on the gaming landscape.
Punished Miku
Human Rights Subscription Service
I agree. But I'm just thinking of stuff like the last two covers for the Assassin's Creed games. I literally wouldn't even notice if someone told me these were AI already. I'm not really pro AI art, just saying this series was kind of already doing really similar looking stuff to everything else that comes out.
Drizzlehell
Banned
Thank you for sharing such an insightful overview of Ubisoft's achievements and contributions to the gaming industry. Your detailed points highlight the many reasons why Ubisoft is widely regarded as a great company. The diverse and innovative games they produce, their commitment to inclusivity, support for online communities, and their willingness to invest in new technologies truly set them apart.
Your post also reminds us of the complexities in evaluating a company's reputation, as there are both successes and challenges that shape public opinion. It's refreshing to see a balanced perspective that acknowledges both the strengths and areas where improvement is needed.
On a lighter note, I hope you have a fantastic Halloween night filled with treats, fun costumes, and spooky delights! May your trick-or-treating adventures be free of any unexpected surprises, especially the ones involving dog poo in your trick-or-treat basket. Have a happy and safe Halloween!
Hypereides
Member
Lokaum D+
Member
Hey, you are forgeting a point.
11. Toxic place to work, sexual harassment at the company: French authorities arrest five former Ubisoft executives after investigating allegations of sexual harassment at the company. Ubisoft CEO Yves Guillemot appeared to say that toxicity in the games industry comes from necessary “friction” in the creative process.
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FoxMcChief
Gold Member
Ubisofts response to these baseless accusations:
SirTerry-T
Member
What the fuck are you talking about??!!??
When an artist has to get a piece of work completed and ready for publishing by a certain time, you can bet they are performing above and beyond to get that work done.
And on that note....
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mild sriracha
Member
Ubisoft is not the only example.
Wacom (manufacturer of expensive drawing tablets) used AI art in their recent ad.
There are some people getting a lot of drama out of this.
Perhaps they see this as the writing on the wall, I feel slightly bad for them.
So how long will it take until AI can start teaching humans how to drive cars, trucks, buses ?
Wacom (manufacturer of expensive drawing tablets) used AI art in their recent ad.
There are some people getting a lot of drama out of this.
Perhaps they see this as the writing on the wall, I feel slightly bad for them.
So how long will it take until AI can start teaching humans how to drive cars, trucks, buses ?
Chat -GPT is that you?
WitchHunter
Banned
Hehh... artists at max use these as early sketching tools/bringing up ideas, then redraw the whole shit. Stable Diffusion like image generation doesn't replace shit, it is a productivity booster. For the average joe, it makes them happy, and ppl think they have become artists... while in reality they are shouting words that have zero meaning and happy that rng throwed some shit out in response.
Exactly. Boredom and feeling useless will bring the worst out of people... Just as bitcoin got shelved, same will happen with artificial intelligence tools.
SirTerry-T
Member
The fucking irony....
SJRB
Gold Member
Imagine thinking this dumb shit is going to cost a company like Wacom "tens of thousands of customers".
Sure, using AI art sucks but you're an idiot of you think this is not the future. Mad copium from artists when they think AI art is just a phase they can bruteforce themselves through.
Adapt or die.
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SirTerry-T
Member
What do you do for a living?
Firestartah
Banned
If this is what must happen for games to no longer take 5 years and 300mil to be made, then it is what it is. In the end all our jobs will be impacted by AI, you cant stop progress.
BouncyFrag
Member
Is it okay if Naughty Dog uses this art on the down low?
midnightAI
Member
Why do you need humans to drive at all if AI could do it
midnightAI
Member
So you'd be happy if you was replaced?
Johnny Concrete
Member
He’s an AI programmer.
mrqs
Member
We're all going to be.
Robb
Gold Member
Isn’t this the expectation? Not sure why this’d be surprising. If anything I’d be waaay more surprised if it stops at art.
If you’re a company today and not looking into AI solutions you’re already behind the competition. Even the public sector, which tends to be way slower to adapt relative to the private sector, is looking at various AI solutions.
Still images/artwork is just the tip of the iceberg.
If you’re a company today and not looking into AI solutions you’re already behind the competition. Even the public sector, which tends to be way slower to adapt relative to the private sector, is looking at various AI solutions.
Still images/artwork is just the tip of the iceberg.
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Myths
Member
To be expected. They’ll have their artists create a bunch of assets, which some lead AI artist can later chug into a text-to-image generator (in-house or otherwise). Because everything to-date is owned by them anyway, there’s an endless library of permutations ahead.
So yeah. The way I see it as AI integrates into the pipeline for promotional or conceptual art, artists might want to consider selling a license of modular asset collections.
So yeah. The way I see it as AI integrates into the pipeline for promotional or conceptual art, artists might want to consider selling a license of modular asset collections.
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Heimdall_Xtreme
Hermen Hulst Fanclub's #1 Member
Ubisoft Using AI-Generated Assassin’s Creed Art Amid Cost Cutting
Knock-off Ezios appear on Ubisoft’s social media channels
More artificial games.
mild sriracha
Member
NGL, I would pay good money to get 4K AI-art remaster versions of games from the 90s.
Perhaps AI art is completely justified in this case? Especially when you consider how 2D puppet animation looks really bad.
Perhaps AI art is completely justified in this case? Especially when you consider how 2D puppet animation looks really bad.
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mild sriracha
Member
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