Some wild cope.
A game hits number 1 and the new goal post moves to "how much it COULD have sold" proceeds to compare it to games not even made by the damn publisher lol
Be like "ok, but this is still 125% lower the Call Of Duty Black Ops 3 sales, I don't know how Ubisoft is going to sleep at night"
Some of you made it fucking sounds like it wouldn't even chart, now that it does at number 1, hey....the publisher expected 35 million units bro, so it must be a flop, dang. lol
Like someone else said, the game released pretty much by itself, with no other big releases around besides Wukong, which isn't charted because it's full digital.
This was the biggest marketing push from Ubisoft EVER, so don't you agree they had VERY BIG expectations for the game? At the end of the day it doesn't matter if the game sells 5 million copies if they budgeted, projected and expected it to sell 15-20 million. What matters is the bottom line. Do you remember back in the day when Square released the first Tomb Raider and it sold a metric fuck ton and it still was considered disappointing by them? So yes, a game can totally be considered a failure even with good sales numbers.
Ubisoft is a freaking MASSIVE company, I think the 1st or 2nd BIGGEST PUBLISHER IN THE WORLD (when it comes to headcount) with over 20.000 employees, not counting the outsourcing they most certainly do. How can you expect a company that big to stay afloat when the majority of their big games are not hitting expectations? If Assassin's Creed Shadows fails, the company (maybe even the games industry in general) will no doubt undergo some brutal changes.
At this point I'm not certain it won't even with it being a massive success, which is doubtful considering everything surrounding that game right now.