We need a new direction. There is an alternative to Labours growing political irrelevance and a deviation from our current path does not mean a return to New Labour or to neo-liberal market capitalism. Commentators like to claim that there is no significant new thinking going on in the party. But the movement is rich in ideas and policies. Jon Cruddass 2012-14 Policy Review, although largely rejected by the then leadership, has provided the groundwork for an alternative Labour politics. It is now being built on by think-tanks, in conferences, and in projects across the Labour movement. In a speech in 2013 to the Resolution Foundation, Jon called for a Labour politics of earning and belonging. Labour can rediscover its sense of historic purpose with a national popular politics around work, family, the places people belong to, and a pride in country. We must not cede this political ground to the Conservatives to exploit for their own interests.