All Sky One and Two movies will feature Uncharted 2 branding and footage, with films including Mission Impossible 2, Hunt for Red October and Beverly Hills Cop. Moreover, the game will sponsor adventure programming on the Discovery channels on shows such as Deadliest Catch, Whale Wars and Bear Grylls.
A TV ad will also be running on other channels, including spots between the England World Cup Qualifier against Belarus and the UEFA Champions League match between Chelsea and Athletico Madrid.
The ad will also make its way into cinemas before movies including Saw VI, Jennifers Body, Triangle, 2012 and Zombieland.
There'll be a large press campaign for the game, with a further competition running on benathandrake.com, where UK residents can win a real Himalayan adventure.