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- EW: 'Game of Thrones' IMAX ticket sales surprisingly strong
More via the link.Though box office numbers are not yet available, were told some of the 200 theaters that have booked Thrones have sold out screenings, particularly theaters in larger cities. After an initial burst of fan interest, IMAX insiders expected sales to hit the wall and declineinstead, interest has been accelerating. Sources say an average weekend take for an IMAX theater is $4000-$5000 per screen, but Thrones is tracking like its going to easily exceed thatwhich is rather impressive for a screening thats essentially a TV shows repeats on Super Bowl weekend.
The numbers are nowhere near the enormous per-screen average of an blockbuster new release like Interstellar, of course, but they eclipse the pre-sales of nearly all of IMAXs previous non-new-release special event screenings.
IMAX Entertainment CEO Greg Foster tells EW he booked Thronesthe first TV show to ever receive a showcase in the format to help fill a gap during what is traditionally a very slow time of year at the box office. Foster said he had an instinct the acclaimed fantasy hit would perform well. We announced this and our website crashed, Foster said. As soon as that happened, my instinct didnt matter; [the interest] became empirical. Then a week later, we announced we were moving the date to accommodate more theaters, and the website crashed againtwice. So that was a pretty good indication.