Game of Thrones premiere ratings are in, and the results are almost as complex as the show itself.
Sundays highly anticipated season 6 return of the Emmy-winning fantasy drama delivered a big ratings record by a key modern metric while slipping for the first time among a more traditional measure.
Overall, when including streaming, Thrones kick-off hour The Red Woman was an all-time best for the series with 10.7 million viewers. That number includes the on-air premiere, the shows first two repeats and early returns from the networks two streaming services, HBO Go and HBO Now. The tally does not include those who tuned into the premiere as part of HBOs free preview weekend, which opened the service to non-subscribers (Nielsen does not include viewers who are not subscribed to HBO as part of the networks ratings).
So overall viewership is up 9 percent from last years season 5 premiere (9.8 million) plus tops the shows previous all-time high, the season 5 finale (10.3 million).
So the ratings were a record-breaking smash, right? Well, not if you only look at Nielsen, which until a couple years ago was all anybody did. If you pull out streaming to look at Thrones on-air numbers, the 9 p.m. premiere (7.9 million) was down 1 percent from last year. When you add in the first two repeats (758,000 and 205,000) the disparity increases to 4 percent. As a whole, HBO has seen some subscribers migrate from the traditional cable and sattalite package to their streaming services.
UPDATE: In the U.K., Thrones delivered 2.2 million for its season 6 launch the biggest overnight U.K. audience for the show ever (and particularly impressive since Thrones debuts at 2 a.m. there; one employer made headlines by giving its workers vacation time to watch the show).