Plague Doctor
Member
Boy, shaming people into desired behaviors sure isn't as efficient as it used to be!
Yeah. It wasn't even effective 6 to 8 years ago. The difference was back then they could weather any storm with cheap interest rates on loans and wacky ESG initiatives. There was still some restraint by the company heads but then the activists hired similarly minded people and cancelled people in power that disagreed with it. They had twitter and other social media putting their finger on the scales to silence any dissent. More and more people got pissed.
And then the bill for these overly costly vanity projects came in... people aren't buying. The market for these games is so very small for the money and time invested.
and here we all are.
There is no clean solution and really the natural course of events is companies will crash and burn like Ubisoft, some will transition (no pun intended) and some AA's will rise who still compose their corporate culture with meritocracy and proven track records making games for their audience first and foremost. Even turning off a small number of expected consumers, like 5%, isn't financially viable. They need as many people as humanly possible to buy in and then get more people than that. The budgets are that fucking big.
What is happening now and in 2025 is the desperate death rattle of this shit. And shit will get vicious from them.
But... Ubisoft isn't going to be the only victim in this bumpy realignment.
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