Why chase 480 Hz? The Digital Foundry video tells you why, because that's the point where motion clarity is on par with CRTs. Why do you think some folks still game on CRTs? Now combine 4K, OLED, HDR and CRT-level motion clarity into a TV and how do you think it'll look?
Watch the Digital Foundry video I linked if you haven't. That is precisely the reason why I think TV manufacturers are going to pursue higher frame rates. Not only for video games, but they'll be able to utilize it for other media too. Motion interpolation tech has been around for decades and toss in AI reconstruction to make it even better + super high refresh rates and even TV broadcasts might be able to approach the levels of motion clarity of CRT.
I'm gonna be keeping an eye out for any potential announcement on this new HDMI spec next month. I think this will be a huge indicator of where TVs and video game consoles will be be when next gen rolls around.
Tech doesn't stand still, whether it's TV or video game console tech. Like I noted above, TVs were limited to 60Hz for the longest time and now we have 120Hz TVs. Why do you think that is? Do you think they won't continue to advance to higher refresh rates?