Q: Randy Pitchford has said some positive things about the Wii U. What are your feelings about Nintendo's new hardware?
Christoph Hartmann: In general, we at 2K are always going to be positive about new hardware out there, but we are also cautious about things we aren't experienced with. We don't want to flood the market; we'd rather pick our opportunity and work well on our projects. About the Wii U itself, Nintendo is such an impressive company, they have over and over again put handheld and consoles out that are impressive. They have so much experience that I am sure they are going to do it again. With any new console, especially where something original is added, it will take time for consumers to understand it and see the beauty of it. I know that they have such clever people at Nintendo that people will see the beauty of the console, though it may take some time.
Q: So would you say that 2K is taking a more cautious approach to the new console? It seems to be the opposite of Ubisoft, who are very gung-ho about the Wii U launch. How does it fit for 2K?
Christoph Hartmann: It is not different from what we have always done. We are very careful and very selective here. When you look at the Wii, we didn't do many titles, but we put out Carnival Games, which did very well. It was probably one of the best titles. While you can't plan for it all the time, we don't throw 10 things against the wall and assume that two stick. I throw two at the wall and hope two stick, perhaps one. We have a very different approach, which has a lot to do with the size of the organization and the mindset of the organization. We always focus on one thing, and we are a very different organization than a lot of the other publishers out there.