EatChildren said:
They don't necessarily need to go all Hollywood, just sell the system in a way that makes people talk about it. For all its underwhelming launch, the 3DS E3 showing was pretty impressive. Lots of game/franchise announcements, straight to the point, and successful on-the-spot showing of technology people were pretty sceptical about. The Wii was quite similar, I suppose. Lots of buzz over how new the concept was. People were stampeding through the event just to line up and play Wii Sports.
Unfortunately the Wii U has everything going against it. As neat as the touch pad is, the concept isn't new. Smartphones and the iPad have ingrained the concept of the touch pad in the mass market mind share, so Nintendo can't play the 'new and flashy!' card like they could with motion controls and glassesless 3D. They're retreading established ground.
Then there's the games. What really bummed me about their E3 2011 showing was all the talk about having lots of 3rd party support was followed with a sizzle real of run-of-the-mill multiplatform games. I've voiced this complaint before, but this simply isn't good enough, even if it is a significant improvement on the Wii. Launching with the same games on the Xbox 360 and PlayStation 3 is going to be met with shrugs from consumers. Who gives a shit about buying this new, expensive platform with the same games they could get on their existing systems, that all their friends play on?
At E3 2012 Nintendo needs to establish the Wii U as a major player in video games. They need to show people that this platform has a lot of games, and most importantly exclusives. There needs to be games there people cannot get anywhere else that will sell the system to people who are not your average Nintendo fan (as they are already sold). They also need to push the system as something different, or beyond what the Xbox 360 and PlayStation 3 already offer, and what the next Xbox and PlayStation will offer.
Its a rock and a hard place to be sure.
To be honest, and I agree with your post, all Nintendo needs is 2-3 stand out 1st party games and they will impress.
A new HD Mario, a new HD Zelda, and a new HD Pikmin will sell the masses. The fact that it gets 3rd party multiplatform is even better. I'm also willing to bet they only get a handfull of old ports (Mass Effect 3, Askham City), but the grunt of their launch force will be 2012 multiplaform titles. Madden '13, the NEXT Call of Duty, the NEXT Dead Space, the NEXT Battlefield. These games will look better and offer the tablet interface for gameplay. Those multiplatform titles will shine next to Mario and Pikmin.
No matter what Nintendo does we will be happy. They don't have as much to prove as we think. We have never seen Nintendo software in HD, don't forget. This is their generation jump, and seeing how long they made the Gamecube generation last, I'm excited for the decade of possibilities on improved hardware. The 3DS was underwhelming because we've already seen Nintendo in that space of graphics fidelity (GCN-level hardware). We have never seen Nintendo in the HD space.
Sony and Microsoft will have an interesting proposition to make. How much better can Uncharted and Halo look to the masses? How can their hardware appear fresh, new, unique, and improved?
Nintendo can flash out a new Zelda in HD and everyone will notice. A new online system for Nintendo and everyone will notice. If Nintendo just makes PAR with what PS3 and 360 have done, that is a big a jump for Nintendo. In a way it is sad people will be so happy with just par, but that's really about UI and OS, not gameplay.
It's how PS3/360 can be improved upon is what I'm interested in, and how they will compete for freshness. Also if PS4/720 games can be ported to Wii U, and if they have functions the Wii U can't handle. Nintendo just needs to prove their is a market for violent, mature, westernized software on their platform and they'll fit right in.
One thing I'm sure of though, the Wii U name should be changed. It's a silly name that lacks originality. This isn't Wii U, this is unique, brand new, never before seen Nintendo. Give it it's own special name! (Nintendo U is a very cool name)