13:11 - Iwata is talking about how, since the introduction of games in 1983, the market has been thinking about how they can improve our experiences. Generally, the consensus has been to improve technology, but NO! Not Nintendo! Yes, it's is 'disruptive technologies' speech again.
Iwata says there've been four significant moments when Nintendo introduced new products to the market: DS - with its unique interface. Milestone two - the Touch Generations product line, "An entire different form of gameplay with alternate appeal". Traditionally, games were based on a form of escape - Touch Generations don't replace real-life, they go along with it. I'm just writing what he says, incidentally. Something to do before that OMFG WII ANNOUNCEMMENENENTTT!!1
Oh, thing three: Nintendo Wi-fi Connection then four: people playing Wii at E3.
13:16 - Today, says Iwata, it's time to introduce the fifth mileston in Nintendo's strategy - the Wii Channel. And the offers a much tougher sell for Nintendo. Games consoles don't travel see! So generally, they're only seen by the people who live under that roof. Iwata says, to expand console audience, Nintendo started by increasing the number of gamers playing in one household.
When the Wii is first turned on, they'll see the Wii channel page. First up is the Disc Channel, used to access either Wii or GameCube titles. Now he's going through things like the photo software designed to offer "simple organisation and manipulation of photos".