I think you can't compare the decades of success nintendo has had and their foundation of ip and development to microsoft, who in 20 years have never created their own industry IP. They bought halo after it was already in development. Epic made gears of war and that's not even that big of an ip. They didn't make minecraft either.
People pretend like Microsoft is going to start doing something now that they've never done. It's not going to happen, especially not with their brand on the outs.
There's hope and then there is hopium.
Was just about to type the same thing.
Nintendo dominated the 1980's and most of the 1990's. Even as Sony overshadowed them in the home console space, Nintendo dominated the handheld market. The Wii U might have been a flop, but they still had millions of Wii's in use and they were riding high on the DS/3DS.
Microsoft, by comparison, has always been in last place. They had a brief shining moment in the early X360 days due to Sony's market blunder but by the back half of the generation, they ended up dead last again. Microsoft has lost money on
every generation of Xbox hardware dating back to the OG Xbox. Other than the Wii U, I'm pretty sure every single Nintendo console has been quite profitable.
Microsoft has had 22, almost 23, years to build their brand and yet they're still in last place.
The gap between PS and Xbox is getting wider despite Microsoft spending billions to acquire established studios.
At the end of the day, Microsoft is a company that wants to make a profit and reports to shareholders and stake holders. If MS executives decide it's much more profitable for the company's gaming division to go multiplatform and turn their Xbox 'hardware' into low cost, mid-range Game Pass boxes, they'll do it in a heartbeat.