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[Windows Central] Microsoft is exploring options around letting third-parties build Xbox-branded devices

TBiddy

Member
GZtWKzR.png

I love how he considers himself an oracle. We have a saying where I'm from, that even a blind chicken finds a seed once in a while. The seed, in this case, is an unsubstantiated rumour on Wincentral. I'll believe it when I see it.
 
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Astray

Member
Yeah no 3rd party would want to touch that dying hardware brand even with a 10 foot pole.

Its nice to want things. Reality is a different story.
If they can get a buck out of an Xbox fan they would. These thing won't be selling for 299 or 499. We're talking $650 and up.

They also release things on an annual or biannual basis.

You'd be surprised.

They all partnered up without much resistance for the Windows Mixed Reality headsets, Microsoft already have the relationships necessary to make this happen.
These companies know that, so they keep produced quantities relatively small and the distribution net wide. They also spend far less on after service than Sony, Nintendo or Microsoft do (hence the Asus scandals we saw this year, I bet if you dig deep enough, you will find similar bullshit from all of them).

They're moving Xbox into a version of their tried-and-true Windows OEM licensing business. Will be hilarious when console users start having to deal with BIOS/driver/Chipset issues like PC users do (because all these guys won't be agreeing on which WiFi chips to use, which bluetooth chips to use etc etc, you already see a version of this mess ).

Looking at this, now it makes sense why they promoted the guy who managed to fragment the Xbox userbase to handle the further fragmentation that will follow. It's gonna be the worst of both worlds.

The reason why this is a non-starter is pretty obvious;

Third-parties have no impetus to subsidize RRP on their hardware as they aren't profit sharing from the software/service ecosystem.

This means the hardware will be expensive, likely more expensive than a non-Xbox branded SKU of the same spec.
Yep the consumer is the one who will get most screwed from this.
 
IDK what is funnier... MS trying desperately to make this make alive again or some users here really convincing themselves that, 'yeah, everything will be alright next year'...
 
Yeah, this is happening. Honestly, I really cannot imagine this taking off, in part because of the HW manufacturers that are gearing up to make their own 'Xbox' devices.

What is helping push this initiative is simply how 3rd party relations have devolved this year with MS and other publishers. Team Xbox is anticipating far less support than what they get now in the coming years, which they largely pay for anyway, so this is merely a move to enable some form of HW expansion to hopefully shore up support and to stop the current userbase bleed they are dealing with. On the one hand, its a model of approach that has largely worked in the mobile device sector; Google pushing AndroidOS as the largest mobile OS for smart phones being a fantastic allegory.

So, the issue is the trade on performance quality right, and this has always been one of the stronger things a console or platform has in its favor over PC - consistent, uniform performance, guaranteed or vetted performance standards. It isn't a necessarily impossible problem to solve, but this approach invites the massive hardware overhead that plagues Windows OS PC gaming. A service like GamePass, at least, does help make this upcoming launch of PC handhelds more attractive though, simply cause its asking consumers less to invest to enter the ecosystem, so it does have that going for it, but given what the selling power of Game Pass is now for dedicated Xbox HW, not really sure this will help all that much.

The irony is, if this mobile Xbox OS does not allow you to install any 3rd party stores like Steam, then the biggest selling point of these PC handheld hardware - your ability to access your Steam library - goes out the window. The biggest success stories in this HW sector is nearly exclusively the Steam Deck, but the other devices have boasted their ability to let you access Steam through their current Windows OS versions. If an Xbox OS only allows Xbox titles & Game Pass to run on them, then I fear this will have even less appeal than I thought.
 

Crayon

Member
The reason why this is a non-starter is pretty obvious;

Third-parties have no impetus to subsidize RRP on their hardware as they aren't profit sharing from the software/service ecosystem.

This means the hardware will be expensive, likely more expensive than a non-Xbox branded SKU of the same spec.

I don't see why it would be more expensive than the same hardware with windows.
 

Bry0

Member
You still want the smoke huh ? I gave you a warning a few weeks ago

4cq8CWd.png
Xbox prophet,

Say I wanted to play my BC OG Xbox titles. Do you think these OEM devices could do that?

Why can’t I just play those games under windows? I don’t see why windows and Xbox have to be separate operating systems at this point. Just let me have my game collection…

Either way I think valve has an opportunity here to eat their lunch (as they already have been on PC)
 

SHA

Member
So we get the garbage asrock/zotac of consoles. The ps3 were made by Asus, now we're hitting rock bottom.
 
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Synastry

Member
Have heard this for literally years

Hey maybe one day you guys will get it right
It may not be dead yet but lets not act like its in good shape.

November NPD

PS5: 1220K
NSW: 620K
XBS: 430K

Spain.

November 2024:
PS5: 121.700
NSW: 44.400
XBS: 6.650

UK.

Assuming similar marketshare of prior months that PS5 had in the UK, I estimate something like:
PS5 : 150K
XBS : 55-65K
NSW : 55-65K

That would put PS5 Nov 2024 with BF as 233K+

Japan is not even worth posting numbers for.
And one can only Imagine the blowout in Europe.

It may not be dead but boy is it in life support.
 
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GHG

Member
But Xbox has a history of failure associated with that brand. It's a different story. There is no future with that brand. They ain't playing ball with this brand as it's a known quantity.

Nah, this will be easier money for them than WMR ever was.

Based on the rumours these will be pretty much a combination of standard off the shelf PC parts. They will be able to throw an Xbox logo on these and make bank from the inflated margins.

There's little to no risk for the OEMs here.
 
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HeisenbergFX4

Gold Member
It may not be dead yet but lets not act like its in good shape.

November NPD

PS5: 1220K
NSW: 620K
XBS: 430K

Spain.

November 2024:
PS5: 121.700
NSW: 44.400
XBS: 6.650

UK.

Assuming similar marketshare of prior months that PS5 had in the UK, I estimate something like:
PS5 : 150K
XBS : 55-65K
NSW : 55-65K

That would put PS5 Nov 2024 with BF as 233K+

Japan is not even worth posting numbers for.
And one and only Imagine the blowout in Europe.

It may not be dead put boy is it in life support.
Oh its on life support which is also why they will be trying something different next gen

Nah, this will be easier money for them than WMR ever was.

Based on the rumours these will be pretty much a combination of standard off the shelf PC parts. They will be able to throw an Xbox logo on these and make bank from the margins.

There's little to no risk for the OEMs here.
Super close
 
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Crayon

Member
I think they allow steam. They still have a core of diehards. They'll keep their gamepass sub. Then they can try steam, love it, and will be very happy with their 'xbox'.

If you think about options of how to give hardcore fans a safe landing, this would be the most .. humane.
 

HeisenbergFX4

Gold Member
Hey ms....Just hire some absolute child genius to get xbox console apps running natively in windows and let me sign into my pc as an "xbox"

K thanks, bye.
Combine what you said with

Nah, this will be easier money for them than WMR ever was.

Based on the rumours these will be pretty much a combination of standard off the shelf PC parts. They will be able to throw an Xbox logo on these and make bank from the margins.

There's little to no risk for the OEMs here.

And you guys are starting to cook
 
We've even heard that Microsoft is exploring options around letting third-parties build Xbox-branded devices, something that could extend as far as letting them directly use the Xbox operating system...
the current operating system? or the next gen operating system? which'd require having xbox hardware in the first place?...
 
I think they allow steam. They still have a core of diehards. They'll keep their gamepass sub. Then they can try steam, love it, and will be very happy with their 'xbox'.

If you think about options of how to give hardcore fans a safe landing, this would be the most .. humane.
I guess it is the most humane. Sucks for them getting stuck with PC hackers though. That shit is a nightmare and infects every single game I played on PC.
 

Crayon

Member
I guess it is the most humane. Sucks for them getting stuck with PC hackers though. That shit is a nightmare and infects every single game I played on PC.

Yeah there's downsides. But steam is an awesome home platform. There's a lot to love. And if they can get your digital xbox library to run (with the exception of discs, i guess), an you can keep your gamepass sub, that is actually a great transition for the core fans. Only thing is that it might be kinda expensive. Maybe ms can subsidize a refference model.
 

onQ123

Member
I love how he considers himself an oracle. We have a saying where I'm from, that even a blind chicken finds a seed once in a while. The seed, in this case, is an unsubstantiated rumour on Wincentral. I'll believe it when I see it.

Don't worry little blind chicken you will find that seed
 
Yeah there's downsides. But steam is an awesome home platform. There's a lot to love. And if they can get your digital xbox library to run (with the exception of discs, i guess), an you can keep your gamepass sub, that is actually a great transition for the core fans. Only thing is that it might be kinda expensive. Maybe ms can subsidize a refference model.

From everything they are saying this is $999 minimum. Which IMO isn't so bad but if I was getting stuck with basically a PC I'd just build a PC.
 

Three

Gold Member
I don't see the point of this. Why would any company want to do it? Someone explain it to me.
They're trying to go the software and services route (content and sub/OS). They are hoping their content library will launch a new android-like platform for games on OEM devices. They have some pretty big franchises under their belt now but I don't think it's going to work out as well as they hope to be honest.
 

Synastry

Member
Yeah, this is happening. Honestly, I really cannot imagine this taking off, in part because of the HW manufacturers that are gearing up to make their own 'Xbox' devices.

What is helping push this initiative is simply how 3rd party relations have devolved this year with MS and other publishers. Team Xbox is anticipating far less support than what they get now in the coming years, which they largely pay for anyway, so this is merely a move to enable some form of HW expansion to hopefully shore up support and to stop the current userbase bleed they are dealing with. On the one hand, its a model of approach that has largely worked in the mobile device sector; Google pushing AndroidOS as the largest mobile OS for smart phones being a fantastic allegory.

So, the issue is the trade on performance quality right, and this has always been one of the stronger things a console or platform has in its favor over PC - consistent, uniform performance, guaranteed or vetted performance standards. It isn't a necessarily impossible problem to solve, but this approach invites the massive hardware overhead that plagues Windows OS PC gaming. A service like GamePass, at least, does help make this upcoming launch of PC handhelds more attractive though, simply cause its asking consumers less to invest to enter the ecosystem, so it does have that going for it, but given what the selling power of Game Pass is now for dedicated Xbox HW, not really sure this will help all that much.

The irony is, if this mobile Xbox OS does not allow you to install any 3rd party stores like Steam, then the biggest selling point of these PC handheld hardware - your ability to access your Steam library - goes out the window. The biggest success stories in this HW sector is nearly exclusively the Steam Deck, but the other devices have boasted their ability to let you access Steam through their current Windows OS versions. If an Xbox OS only allows Xbox titles & Game Pass to run on them, then I fear this will have even less appeal than I thought.
Thanks for your insight I find you and your post to be the most insightful for info on the xbox brand.
 

TBiddy

Member
They're trying to go the software and services route (content and sub/OS). They are hoping their content library will launch a new android-like platform for games on OEM devices. They have some pretty big franchises under their belt now but I don't think it's going to work out as well as they hope to be honest.
It makes no sense. If they want to succeed in gaming, they either need to produce a great console with exclusives (the Playstation way) or go all-in on 3rd party.

Making "Xbox"-branded hardware that may or may not play all Xbox-games to an acceptable level is just diluting the brand to a point where noone gives a shit about it. And who in their right mind would buy a cheap Asus "Xbox", when they could just buy a cheap gaming PC and have a gigantic library at hand instead?

Consoles became a succes because of the singular hardware model that allowed developers to optimize for it, plus the ease of use. Outsourcing that to 3rd parties is recipe for disaster.
 

Bry0

Member
Combine what you said with



And you guys are starting to cook
if the new “Xbox OS” is windows with a “Xbox” frontend, and a alternative desktop mode like Steam OS. That would be pretty killer. Like Steam OS, you could vastly reduce the overhead of windows with a “Xbox” mode, so I don’t think “but windows services overhead” is something to worry about with that approach.

But yeah, in my opinion this is actually somewhat compelling. If “Xbox OS” meant what we currently have on the series consoles then this sounds DOA.
 

onQ123

Member
Xbox prophet,

Say I wanted to play my BC OG Xbox titles. Do you think these OEM devices could do that?

Why can’t I just play those games under windows? I don’t see why windows and Xbox have to be separate operating systems at this point. Just let me have my game collection…

Either way I think valve has an opportunity here to eat their lunch (as they already have been on PC)
Yes because Microsoft has a team preserving Xbox games right now.


PC is wide open & not gaming focused but a Xbox can focus on gaming .
 

Crayon

Member
From everything they are saying this is $999 minimum. Which IMO isn't so bad but if I was getting stuck with basically a PC I'd just build a PC.

It might take 2 more years but amd is going to have apu's available that are graphics focused like the console ones. That would be the way to get the performance at a good price. Have to see how those turn out.

Really I've always wanted a console-pc and have been wanting to make on for a long time. I just want to get a fast laptop with a busted screen. Take out the board and put it in a custom enclosure. I just know I would take forever doing that and maybe even stall out midway.
 
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