Because tech reporters who are in the small minority of people who use Macs instead of Windows don't bother to remember that literally hundreds of millions of people now have access to Cortana through Windows 10.
It's just another classic case of the silicon valley bubble directly affecting tech press coverage.
I feel like we've been through this a couple of times and I agree with you. But those are the people who report about the product on the internet, not the users. They also happen to focus on the consumer aspect of these things, not the enterprise side, which seems more important to Microsoft. Why is it that the Echo, with its 3 million units, managed to wow these small-minded iOS fanboys in their tiny silicon valley bubble (after a tepid launch), but something as huge as Cortana couldn't keep their interest, past the initial launch? Meanwhile I keep hearing how Alexa is becoming the center for smart homes (a market as niche as Windows Phone), while Thurrott and Sams whine about how a standalone Cortana device would make sense ("wahh, wahh Microsoft needs to stop with the me-too crap, but wouldn't it be great if they'd do this, too?")
What's more interesting is how many people actually use the Cortana aspect of Cortana? I get that a ton of people use it, because it's the build-in search for Windows 10. But how many of the 133 million MAUs use the A.I. part to look something up, check some facts, set alarms and reminders? "Asking questions" could mean anything, when it acts as search in the start menu, as far as I'm concerned.
With Windows Phone dead and buried, I'm really not seeing Cortana catching on in any meaningful way (= consumer space). Again, the Android version is still only available in the US for whatever reason and just doesn't seem as good. For example, when I ask for my current location, it opens an in-app browser window with a bing search. The "directions" button then redirects me to the browser version of Google Maps. That is just bad. I can't even use Cortana, unless I open the app. No "hey, Cortana" or long-press of the home button as a shortcut. While these limitations might not be their fault, it's still a problem for the user, which in return is a problem for them.
The iOS version is US-only as well, but that one might as well not exist, because the functionality is even more limited (though it wouldn't surprise me if the things that work are better on iOS than Android).
You'll never let me forget that, lol. I think about it every time I post about an app too.
I'm sorry. I just love it as a running-gag, even after all those years.
Giantbomb podcast talked about music streaming services and "what is there". No mention of Groove. Mind you I am using Spotify because I always did and my operator does not account for spotify data via LTE, which is pretty great.
But yeah..
Groove does not exist, as far as the regular consumer is concerned. And why would it? It only existed on Windows Phone, which is dead, and the iOS and Android clients were total and utter gutter trash until recently (no scrubber for music). I keep launching the app on my PC every now and then and I have to admit that it's shaping up nicely. If they keep improving it at that pace, they might reach the old Zune desktop client by 2020. Groove has basically no presence anywhere. There's no Groove ecosystem with support from 3rd parties. It got Sonos support a year ago, but who knows how long it's going to last. Same (or worse) goes for Movies & TV. No support for your bought or rented movies anywhere, Xbox aside.