With all major gaming shows cancelled, how will...

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Slings and Arrows

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How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
 
all i allways needed from all those gaming shows is to watch those new trailers and get new info. nothing more. so for me they can be all online doesnt matter , same stuff. just show all those trailers , console pics and videos , prices , anything.
Theuy all allready have those trailers that where premade to be shown on those gaming shows, so just show them online , its no problem here.
 
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scalman said:
all i allways needed from all those gaming shows is to watch those new trailers and get new info. nothing more. so for me they can be all online doesnt matter , same stuff. just show all those trailers , console pics and videos , prices , anything.
Theuy all allready have those trailers that where premade to be shown on those gaming shows, so just show them online , its no problem here.
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Show them all at the same time, back to back? What about sponsers and ad revenue?

In a normal year it may not be too much hassle to release trailers online, but in the year of a new gen?

I'm on team #nextgennextyear
 
but there wont be gaming shows at least this half year and i think it will not change so fast so what choice they have ? MS allready will show online show next week xcloud and new console info. sony should do same. i dont see any other way for them now to present anything.
 
They can always just upload the trailers/gameplays on YT and call it a day, and drop some briefing on their website.
 
1.5 million people watched the 2019 Xbox E3 show live (the most popular show of that year).
Over 5 million people liked a picture of the PS5 logo on Instagram.

Yeah. That's how.
 
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It's a good thing, just show trailers and no PR douche salesman spouting shit.

Just give me trailers and gameplay and stfu on stage

Thanks gaming industry
 
Gashtronomy said:
How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
Click to expand...

Those events where 99.9% of the people saw the content on the Internet?

Gee, I wonder what they can do...
 
Like others said just go digital.

Make an announcement of an announcement on social. Then announce an announcement livestream (on twitch/youtube etc.) for your game that shows a big Cinematic Trailer followed by 10 minute gameplay and at the end reveal release date and platforms. BOOM you win.
 
"But those hype moments like the Twilight Princess reveal will be lost!"



Smaller viewing events all over the country is just plain better for a lot of people than a giant convention in one place.
 
TheDrunkenMerchant said:
"But those hype moments like the Twilight Princess reveal will be lost!"



Smaller viewing events all over the country is just plain better for a lot of people than a giant convention in one place.
Click to expand...


Grown men will still cry over stupid stuff. But this way fewer of us will be caught on camera.
 
Vawn said:
Those events where 99.9% of the people saw the content on the Internet?

Gee, I wonder what they can do...
Click to expand...

Gee, I wonder.

E3 coincided with a Summer lull and was a solid date in the calendar that fans and devs looked forward to. You can't network online like you can in person.

Sure, these companies can chuck shit online, but it's not as straight-forward as that. How do you create buzz and hype?

The Sony PS5 logo that got 5 million likes came from an event; CES.

I think saying, or believing, that these companies can chuck trailers online and feel no impact or loss from not attending E3, TGS, GDC et al, is naïve, I suppose we will see.
 
Nothing really changes, except we might get news in smaller chunks instead of large chunks. 99% of consumers, or more, are getting their news online anyway. The few that might get their news in person at trade shows will be fine.
 
I've been at E3 once, in 2006 when Sony introduced PS3
I've attended to all the major press conferences and A LOT of fun in all the boots with all those games, all that gadgets (my god...)
But in my mind there was a voice saying:"That's a F*cking lot of money for a business show! That can't go on for a long time!"
E3 lasted a lot more than I thought but I think that finally gaming business can live well without it thanks to streaming and digital delivery.
 
All they have to do is drop a video on YouTube and send a PR blast to all the outlets. Pretty standard affair. The Show is just a way to get "cheap" eyes on you product since there are so many in one spot (of course can also down your product out).
 
Gashtronomy said:
Perhaps you're all right. If you are, what does this mean for other events, shows or conferences?

If E3 can be cancelled, why not cancel everything?
Click to expand...

I don't think E3 will go away. I think it will stop being THE event where everything gets announced and companies spends millions of dollars to make splashes. It will become another gathering to see and play games, but the world as a whole, will stop caring nearly as much.
 
They'll do it online just like Nintendo?

The last couple of E3 conferences from Sony (when they still participated) and Microsoft were basically a trailer reel already so it's not like much will change. And if anything, letting devs present their games in a less stressful, easier to practice and reshoot pre recorded video might results in better and less awkward presentations.
 
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State of Play has been nothing but disappointing so let's hope that all of the gaming companies have plenty to show us after this major drought.

I've never been wanting so much gaming content in my life, it's been that bad, and how is Sony expected to hype up their new shiny PS5 console? They unveiled the PS4 and its specs in February 2013, so why are they waiting so long to unveil it? The non-Sony crowd are saying that it's because they're scared, I personally think it's suspense since we're all on the edge of our seats waiting for those exact specs.
 
TheGreatYosh said:
Nope. Never heard of it.
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Nintendo-Direct-1225087.jpg
 
All the major companies can just literally stream their major announcements and trailers. The majority of E3 viewers already watch over the web.

I don't think this will end up being that much of an issue as far as audience interest is concerned.
 
Gashtronomy said:
How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
Click to expand...

If you think that's bad, there's only 1 case in my town (200k citizen) which is small and in a small country by itself (Netherlands).
The person has already been declared healthy again, but if that's what to expect then I'd say we got bigger issues than how companies deliver their message.

Domino's Pizza decided today that pizza delivery will be "contact-less", meaning the delivery guy will places the box, you take out the pizza's while he's standing 2 meter's away.
Once you're done and your door is closed the delivery guy takes the delivery bag with him and leaves.
 
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They all pick a month and dates to showcase what they've been working on. Just now they have full control of how it will work and save a butt load of money doing it this way.
 
By releasing their information online?

I mean when a trade show happens that's how 99.4% of the world's population finds out the news from a show is online. They announce it online and within an hour it's on hundreds of sites for billions to see. And we have youtube for videos.

I dont understand this heavy importantance on shows people seem to think we need to get information from. Do people actually think a show is the only way we get gaming news? Ok e3 is canceled, doesn't anyone notice we still somehow get gaming news the other 362 days a year?
 
We had plan to go to GDC and some other game show like that, to show our new game and see is there any chance to cooperat with big media, but now it's impossible and we have no idea how we can do. It's a disaster for little devs team like us.
And this is our new game, hope didn't bother everyone to much......
%E5%BA%8F%E5%88%97_01longone.gif

%E5%BA%8F%E5%88%97_01_1longone.gif
 
i don't think that Hype is really all that necessary. games will sell themselves. you aren't going to not sell millions of copies of the next DOOM just because you missed a hype event for it.

IMO a lot of that stuff is just for the access media, who are only a middle ground between the game companies themselves and the end consumer. in reality they could dump all the new footage/teasers/etc. they wanted directly onto Youtube or Twitch.
 
Gashtronomy said:
How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
Click to expand...


Mostly will go Digital screening route like MS, problem solved..you're Welcome 🤜🔥🤛
 
Gashtronomy said:
How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
Click to expand...
IF and I say IF because most companies dont bother to keep up with tradition if companies still do an "E3" they will do it with a soulless digital direct that explains nothing in grave detail "xbox directs, Sony direct ect". IF companies dont then were screwed for a good half of the year E3 is the only important dead line type date that companies had to make throughout the entire gaming year every other expo is chump change. But that also means that now these companies can opperate like rock star and say nothing for months to years on end if they want to.
 
Barakov said:
I think the upside is we can actually play games instead of watching awkward stage presentations.
Click to expand...
Your like the 50th person I saw mention this you really think that these companies will give us the e3 stage floor demo's? We barely get demos for regular games no way in hell are we going to get e3 demos from the comfort of our home that is extremely wishful thinking.
 
Just mass airdrop all the trailers onto the internet. No need for corporate bullshittery about "experiences" and "content". Goods, son. Just gimme the goods.

And none of that pre-rendered cg trailer business.
 
JamesH05 said:
We had plan to go to GDC and some other game show like that, to show our new game and see is there any chance to cooperat with big media, but now it's impossible and we have no idea how we can do. It's a disaster for little devs team like us.
And this is our new game, hope didn't bother everyone to much......
%E5%BA%8F%E5%88%97_01longone.gif

%E5%BA%8F%E5%88%97_01_1longone.gif
Click to expand...
that art style is very nice
 
Rorschach's Journal said:
Just mass airdrop all the trailers onto the internet. No need for corporate bullshittery about "experiences" and "content". Goods, son. Just gimme the goods.

And none of that pre-rendered cg trailer business.
Click to expand...
cg trailers aren't going away in fact the last 2 state of play had 3/4th of it dedicated CGI/in game engine trailers for FF7R,TLOU2
 
Gashtronomy said:
How will all gaming companies, developers and publishers keep players hyped over the yearly summer drought?

In years gone by, gamers are strung along on the promise of new games and are usually given a few freebies during E3.

How will these companies now advertise to the 'masses' if there are no major events?
Click to expand...

Bare in mind MS showed off the One before E3 in its Campus at their HQ in May 2014. I suspect we'll just seem some of that along with digital show specials on the likes of This Week on XBox. Same for SONY.
For most people, they had to stream E3 anyway. The worst part was E3 allowed consumers to play the actual games, after the briefings.

That's a bit of a loss, like E3 or not.
 
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