Wkd BO 06•29-07•01•12 - Seth MacFarlane successfully cracks box office... be afraid

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So is Brave a bomb then? I'm somewhat curious.

It has almost the same 14 day total as UP. It's 14 day total is more than Cars, Ratatouille, and WALL-E. Of course there is inflation and 3D ticket prices but it's far from being a bomb.
 
Ugh, I don't know why I always thought the opposite

Probably because Disney spent so much money on the merchandising of the film and the comic book itself was rarely brought up. Of course, that had a lot to do with the fact that it skewed significantly more adult than what the movie was aiming for.
 
Cars 2 was at $133M after 14 days. Brave is at $154M. Both started with basically the same opening weekend. Brave will pass Cars 2, Ratatouille, and probably Wall-E. After that, who knows. Either way, anything over $200M is good Domestically. Animated movies play well overseas.


A lot of movies are getting absolutely killed on theatre counts this week.

Abraham Lincoln has already lost 600 theatres since Tuesday, and will lose another 700 this weekend. This should drop it under the Avengers for the weekend allowing the Avengers to cling to a top 10 spot for its tenth straight week.

Snow white lost 50% of its theatres, Prometheus lost 43%, MIB3 lost 53%, and The Avengers lost 36%. The Avengers lost 500 theatres when ASM opened, and is only losing an additional 100 theatres today, so the Friday bump should be alright.

Rock of Ages is losing 71% if its theatres and That's My Boy 83%. Both those movies are done. Seeking a friend is losing 95% of its theatre count, going from 1600 to 88. You don't see that too often!
 
When TDKR comes, all will lose theater count!

Actually this weekend will be worse for theatre drops than TDKR's weekend. TDKR won't be on that many more screens and theatres than Spider-man. It will just have fuller screenings. Also, unlike this week where two other 2500+ theatre releases are also debuting, TDKR is opening by itself.
 
Yeah normally a celeb would be hush hush about that but he doesn't give a shit and even embraces it. That's prob part of his appeal, along with model-like good looks.

yeah I seen the vow and was surprised his not so bad... I need to watch 21JS tomorrow.
 
Cars 2 was at $133M after 14 days. Brave is at $154M. Both started with basically the same opening weekend. Brave will pass Cars 2, Ratatouille, and probably Wall-E. After that, who knows. Either way, anything over $200M is good Domestically. Animated movies play well overseas.


A lot of movies are getting absolutely killed on theatre counts this week.

Abraham Lincoln has already lost 600 theatres since Tuesday, and will lose another 700 this weekend. This should drop it under the Avengers for the weekend allowing the Avengers to cling to a top 10 spot for its tenth straight week.

Snow white lost 50% of its theatres, Prometheus lost 43%, MIB3 lost 53%, and The Avengers lost 36%. The Avengers lost 500 theatres when ASM opened, and is only losing an additional 100 theatres today, so the Friday bump should be alright.

Rock of Ages is losing 71% if its theatres and That's My Boy 83%. Both those movies are done. Seeking a friend is losing 95% of its theatre count, going from 1600 to 88. You don't see that too often!

Do you know how much To Rome With Love is expanding to this weekend? I thought it was supposed to get a decent expansion this weekend and would slip into the #10 spot, otherwise, I assume the Avengers will do it.
 
Do you know how much To Rome With Love is expanding to this weekend? I thought it was supposed to get a decent expansion this weekend and would slip into the #10 spot, otherwise, I assume the Avengers will do it.

It's not listed on Box Office Mojo, but the expansion couldn't have been that large. I'm in Ontario, and while the movie is playing in Toronto, it is not playing in London, Hamilton or Windsor. All of those are metro areas of 250-600k people, and all three got Moonrise Empire when it expanded to 390 theatres.

EDIT: It's playing in 6 theatres in metro Detroit, and 4 in the Greater Toronto area. My guess is that its still in less than 200 theatres this weekend.
 
We won't get official estimates for a couple hours, but here is what deadline hollywood has for Friday:

http://www.deadline.com/2012/07/spider-man-debuts-amazing-7-5m-midnights/

1. The Amazing Spider-Man (Columbia/Sony) Week 1 [4,318 Theaters] PG13
Friday $21M, Weekend $65M, Cume $140M

2. Ted (Universal) Week 2 [3,256 Theaters] R
Friday $11.3M (-45%), Weekend $36M, Cume $122.0M

3. Brave (Pixar/Disney) Week 3 [3,891 Theaters] PG
Friday $7.2M, Weekend $24.0M, Cume $178.3M

4. Magic Mike (Warner Bros) Week 2 [3,120 Theaters] R
Friday $6.2M (-68%), Weekend $18.5M, Cume $75.7M

5. Savages (Universal) NEW [2,628 Theaters] R
Friday $5.2M, Weekend $15M

6. Madea’s Witness Protection (TPerry/Lionsgate) Week 2 [2,161 Theaters]
Friday $3.6M (-64%), Weekend $11.7M, Cume $47.3M

7. Katy Perry: Part Of Me (Insurge/Paramount) Week 1 [2,730 Theaters] PG
Friday $3.0M, Weekend $8.7M, Cume $11.8M

8. Madasgascar 3 (DreamWorks Anim/Paramount) Week 5 [2,861 Theaters] PG
Friday $2.3M, Weekend $7.5M, Cume $195.8M

9. Moonrise Kingdom (Fox Searchlight) Week 6 [884 Theaters] PG13
Friday $1.3M, Weekend $4.6M, Cume $26.8M

10. To Rome With Love (Sony Classics) Week 3 [Theaters] R
Friday $1.0M, Weekend $3.5M, Cume $5.2M


I guess To Rome was able to knock Avengers out of the Top 10. I wonder why it is not playing in Ontario....

EDIT: For those who don't know, Nikki's weekend multipliers are usually pretty bad, so focus on the Friday numbers and not what she has down for the weekend.
 
$140 million? Not bad, not too good either. $21 million on Friday is bad.

$21M would be a 33% increase over Thursday. Like I said yesterday or the day before, Transformers 1 only got an 18% increase heading into a similar Friday a few years back. Fourth of July raised the weekday grosses for all movies, so Friday increases are lower than normal for everything.


If that $21m is accurate then $65m weekend seems unlikely, $59-62m seems a better target.

ASM burnt off $75M in demand over the week so it will behave more like a holdover than a new release. If the $21M figure is accurate, we might see something like this:

Friday - $21M
Saturday - $24M (+15%)
Sunday - $20.5M (-15%)

That would be $64.5M
 
TASM is sure out of luck.
No one knew Avengers would be this big, eating away a lot of the potential audience for the movie. Then there's 2 surprise hits that launched the week before it. Two weeks later, and the Dark Knight Rises.
 
$21M would be a 33% increase over Thursday. Like I said yesterday or the day before, Transformers 1 only got an 18% increase heading into a similar Friday a few years back. Fourth of July raised the weekday grosses for all movies, so Friday increases are lower than normal for everything.
TAS´s biggest problem is Barman and it´s coming in 2 weeks. That will kill TAS, unless there is a good word of mouth of which it will be very low key.
TASM is sure out of luck.
No one knew Avengers would be this big, eating away a lot of the potential audience for the movie. Then there's 2 surprise hits that launched the week before it. Two weeks later, and the Dark Knight Rises.

Don´t forget next week Ice Age 4 coming out, and it will take first place.
 
TAS´s biggest problem is Barman and it´s coming in 2 weeks. That will kill TAS, unless there is a good word of mouth of which it will be very low key.


Don´t forget next week Ice Age 4 coming out, and it will take first place.

Spider-man will be somewhere past $200M by the time TDKR comes out. Also, it's not like it will make no money as soon as TDKR is released. It will just get a larger than normal third week drop. I haven't seen ASM, but I would assume it is more kid friendly than a Nolan Batman film.

No, the film is probably not reaching $300, but I think it will have a shot at hitting the $800M range like the other films worldwide. Maybe under Spider-man 3, but in line with the other two. Also, unlike MIB3, Amazing Spider-man didn't receive a huge budget bump over the last two films. Spider-man 3 was more expensive.
 
Cars 2 was at $133M after 14 days. Brave is at $154M. Both started with basically the same opening weekend. Brave will pass Cars 2, Ratatouille, and probably Wall-E. After that, who knows. Either way, anything over $200M is good Domestically. Animated movies play well overseas.


A lot of movies are getting absolutely killed on theatre counts this week.

Abraham Lincoln has already lost 600 theatres since Tuesday, and will lose another 700 this weekend. This should drop it under the Avengers for the weekend allowing the Avengers to cling to a top 10 spot for its tenth straight week.

Snow white lost 50% of its theatres, Prometheus lost 43%, MIB3 lost 53%, and The Avengers lost 36%. The Avengers lost 500 theatres when ASM opened, and is only losing an additional 100 theatres today, so the Friday bump should be alright.

Rock of Ages is losing 71% if its theatres and That's My Boy 83%. Both those movies are done. Seeking a friend is losing 95% of its theatre count, going from 1600 to 88. You don't see that too often!


1600 to 88 got to be one the biggest drops ever, no?
 
I'm actually a bit annoyed because I wanted to see Seeking a Friend in the theaters, instead choosing to see Brave first. Will wait for Redbox I guess.
 
I'm gonna flip a coin and either see the film with the bong smoking plushie or the film with MAI FUTURE WAIFU tomorrow.
 
Abraham Lincoln: Vampire Hunter came out June 22 and this will be it's third weekend.
http://boxofficemojo.com/movies/?page=weekend&id=abrahamlincolnvampirehunter.htm

Yup. And the drop for Abe Lincoln in the link you posted earlier is its drop for this weekend (ie, its third weekend drop).

EDIT: I just realized that seeking a friend is in its third week, not fourth. That makes the drop even worse. I read its entry on the chart wrong, and thought it referred to last week's drop. When they update the percentage for Seeking a friend it will have the fourth biggest third weekend drop in history percentage wise
 
TASM is sure out of luck.
No one knew Avengers would be this big, eating away a lot of the potential audience for the movie. Then there's 2 surprise hits that launched the week before it. Two weeks later, and the Dark Knight Rises.

The Avengers had no impact on ASM. It is actually doing the numbers that most expected it to do.
 
The Avengers had no impact on ASM. It is actually doing the numbers that most expected it to do.

Ya, The Avengers came out 2 months ago. I know it was a popular theory last year, but I doubt audiences think that two superhero movies in two months is excessive. TDKR is the only superhero film that will do some damage to Amazing Spider-man, cutting its legs a bit short.
 
Decided on Katy Perry: Part of Me 3D tomorrow. I will wear those stupid heart shaped glasses and tweet photographic evidence for her to see.

I'm not fishing for an avatar quote, I swear!
 
Mid week opening or not a three day weekend of just $60-65m for ASM seems awfully low to me. It feels as though this film is burning through it's potential audience far faster than anyone thought it would.

And is it just me or does a $15m opening for Savages seem a lot better than what people were expecting. I thought it would struggle to break into double digits never mind $15m.

Spider-man will be somewhere past $200M by the time TDKR comes out.

If Amazing Spiderman is only 'somewhere past'' $200m in the NA box office by the time Dark Knight Rises comes out that will nothing short of a disaster for Sony.
 
Those are all third weekend drops and this is a fourth weekend drop. 95% is pretty extreme. I would guess that it is in the top 10 fourth weekend theatre drops if not higher. Especially considering this was a wide release
If you go by theater percentage drop, Seeking a Friend for the End of the World is the 4th worst on that list, in a pretty shitty company -

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I didn't like that film, and I think it's performing so bad not because it's horrible, but because it's seriously one of the most pointless films ever made.
It's a feel good romantic comedy where
everyone dies at the end
(I'm only putting it under spoiler because there are over-sensitive people there, seriously, if you hadn't figure that shit out from the trailer, something is wrong with you).
I don't understand what is the audience for such effort, and apparently, neither is the film going public.
 
Mid week opening or not a three day weekend of just $60-65m for ASM seems awfully low to me. It feels as though this film is burning through it's potential audience far faster than anyone thought it would.

And is it just me or does a $15m opening for Savages seem a lot better than what people were expecting. I thought it would struggle to break into double digits never mind $15m.


If Amazing Spiderman is only 'somewhere past'' $200m in the NA box office by the time Dark Knight Rises comes out that will nothing short of a disaster for Sony.

Only if you consider Pirates 4 and Shrek 4 disasters for Disney and Paramount/Dreamworks. The movie is looking good to reach similar numbers to Spider-man 3 overseas.

Overseas total for Amazing is $104M heading into the weekend.

Also, Transformers made $70M in its first proper weekend. Its Tuesday-Thursday pre-weekend total (including the Monday previews) was about $10M higher than ASM's gross in the same timeframe. A $65M weekend for Spider-man wouldn't be any more frontloaded than Transformers, and that movie went on to make close to $320M. I don't think Amazing Spider-man's legs will be as good due to TDKR, but it is doing alright given the weekday numbers.

Transformers was at a little over $240 after 17 days (which is the amount of time ASM will be out before TDKR). Even Spider-Man 2 was only at $284M after 17 days. I don't know what people were expecting. With the reboot and terrible word of mouth from Spider-Man 3, this movie was always going to be the lowest grossing entry domestically.
 
Only if you consider Pirates 4 and Shrek 4 disasters for Disney and Paramount/Dreamworks. The movie is looking good to reach similar numbers to Spider-man 3 overseas.

Overseas total for Amazing is $104M heading into the weekend.

Whoa. Slow down. Let's pump the brakes on this for a second. Pirates 4 did $800m Int. I know you're suggesting that international box office will 'save' this film but this film hasn't knocked it out of the park..., yet.

ASM opened in Germany to a solid but hardly amazing number. It was even below the opening of Men In Black 3. Germany is one of the biggest foreign markets and is a key piece in ASM final WW numbers.

I don't think this film be a disaster by any means but I do think it's early to start crowning it some international box office champion. Let's see what the numbers are like for the UK etc before we casually claim that this film breeze past $500m at the INT. box office.

Transformers was at a little over $240 after 17 days (which is the amount of time ASM will be out before TDKR). Even Spider-Man 2 was only at $284M after 17 days. I don't know what people were expecting. With the reboot and terrible word of mouth from Spider-Man 3, this movie was always going to be the lowest grossing entry domestically.

I don't understand the direct comparison between Transformers and ASM. Yes they both opened mid week but that's where the comparison should end. Transformers was an unknown quantity though it was based on a well known brand but that is certainly no guarantee of success.

ASM however is, for all intents and purposes, a pseudo sequel coming just five years after the last film.
 
Something like Brave is essentially a 90 minute effects shot. It takes a ton of animators, artists, programmer, etc years to make one of those films, and you have to pay them all.

Something like Magic Mike can be shot in a few weeks, and there is not much post production that needs to be done besides the usual stuff (editing, sound, etc).

Tyler Perry films cost $20M because Tyler Perry wants money. His films used to be $5M.

ah ok..boy, tyler perry sure is making him some money.
 
I think the major thing for Sony is if ASM is well-liked enough to make ASM2 a TDK level hit.

ASM was always going to struggle at making 300m because of SM3's infamously bad WoM.
 
I think the major thing for Sony is if ASM is well-liked enough to make ASM2 a TDK level hit.

ASM was always going to struggle at making 300m because of SM3's infamously bad WoM.

I'd say ASM is going to struggle because its slow; its uneven and wasn't that great.

and I say that because I walked out of it feeling it wasn't good.
 
Whoa. Slow down. Let's pump the brakes on this for a second. Pirates 4 did $800m Int. I know you're suggesting that international box office will 'save' this film but this film hasn't knocked it out of the park..., yet.

ASM opened in Germany to a solid but hardly amazing number. It was even below the opening of Men In Black 3. Germany is one of the biggest foreign markets and is a key piece in ASM final WW numbers.

I don't think this film be a disaster by any means but I do think it's early to start crowning it some international box office champion. Let's see what the numbers are like for the UK etc before we casually claim that this film breeze past $500m at the INT. box office.

I mentioned both Pirates and Shrek because (like ASM) they experienced big drops in domestic box office. However, worldwide they did respectable to amazing numbers. Focus on Shrek 4 instead if you feel Pirates 4's $800M makes it a special case. Shrek 4 did $750M worldwide, and was only down $45M on Shrek 3 despite dropping $85M domestically.

Germany accounted for a little over 5% of Spider-man 3's foreign take. Also, early reports are suggesting that the movie is down around 15% in Germany Friday to Friday. Perhaps it just got off to a slow start? Holds are also looking good in Asia, which is already way up over Spider-Man 3 in most countries.

With Latin America, Asia, and a stronger market in China, ASM can have North American like drops in Europe and still hit $500M overseas.


I don't understand the direct comparison between Transformers and ASM. Yes they both opened mid week but that's where the comparison should end. Transformers was an unknown quantity though it was based on a well known brand but that is certainly no guarantee of success.

ASM however is, for all intents and purposes, a pseudo sequel coming just five years after the last film.

The days match up exactly with regards to July 4th, which makes it useful. It's the only other big blockbuster we have that opened on a Tuesday during a fourth of July weekend. Also, you would expect a new IP to be less frontloaded than a sequel. You mentioned that Amazing Spider-Man is burning off demand fast, yet it's weekend numbers are pretty comparable to Transformers given the lower weekday values. I don't think that Transformers burnt of demand particularly fast, so it is pretty early to be claiming that for Amazing Spider-Man.
 
I think the major thing for Sony is if ASM is well-liked enough to make ASM2 a TDK level hit.

Why stop at $500+ at the North American box office if you're pulling these comparisons out of thin air?

Why not go after Avatar's $700m+ US gross on it's way to being the highest grossing film in cinema history?

Germany accounted for a little over 5% of Spider-man 3's foreign take.

I have to admit that this surprises me. I would have assumed that Germany would have accounted for a larger piece of the box office pie than that. Perhaps it's simply that Germans don't like (or have any connection with) the Spider-Man character/brand.

But I stand corrected if this is the case.

The days match up exactly with regards to July 4th, which makes it useful. It's the only other big blockbuster we have that opened on a Tuesday during a fourth of July weekend. Also, you would expect a new IP to be less frontloaded than a sequel. You mentioned that Amazing Spider-Man is burning off demand fast, yet it's weekend numbers are pretty comparable to Transformers given the lower weekday values. I don't think that Transformers burnt of demand particularly fast, so it is pretty early to be claiming that for Amazing Spider-Man.

Again this comparison doesn't bare out when Spider-Man has the premium 3D prices attached to it. Are we then to assume that if ASM was released only in 2D it would be trailing Transformers by a wider margin? Or would they be comparable on a more 'level playing field'?

But let me ask you this, do you think that ASM is a bona fide hit at this point?
 
I have to admit that this surprises me. I would have assumed that Germany would have accounted for a larger piece of the box office pie than that. Perhaps it's simply that Germans don't like (or have any connection with) the Spider-Man character/brand.

But I stand corrected if this is the case.

Ya, Germany's box office for Spider-Man 3 was $29.5M out of the $554M overseas total. It was only slightly larger than the Italy and Brazil takes, and smaller than South Korea and Mexico. I do think that ASM totals will be down in a lot of European markets. Especially France (likely the UK as well). I just think that Asia and Latin America will pick up a lot of the slack.

Again this comparison doesn't bare out when Spider-Man has the premium 3D prices attached to it. Are we then to assume that if ASM was released only in 2D it would be trailing Transformers by a wider margin? Or would they be comparable on a more 'level playing field'?

But let me ask you this, do you think that ASM is a bona fide hit at this point?

It's hard to judge the impact of 3D without knowing the 3D/2D ticket breakdown. Is it fair to say the movie would have made even less without 3D? Sure. If theatre chains actually do switch to a unified 2d/3d ticket price, these comparisons will start to be more apples to apples.

No, I don't think Amazing Spider-man is a hit currently. I don't think it will never be a hit domestically. You can't lose 25-35% of your predecessor's business and qualify as such. I also don't think it is a complete disaster. We are not seeing Batman and Robin or the Matrix Revolutions level damage to the franchise.

Overseas is too early to call, but I think anything over $500M is definitely a hit for a comic book movie. I also think that ASM has a good shot at hitting that number. We will see tomorrow, but if ASM can match or exceed MIB3's Fri-Sun $135M overseas opening, it should have no problem hitting $500M
 
Only if you consider Pirates 4 and Shrek 4 disasters for Disney and Paramount/Dreamworks. The movie is looking good to reach similar numbers to Spider-man 3 overseas.

Overseas total for Amazing is $104M heading into the weekend.

Also, Transformers made $70M in its first proper weekend. Its Tuesday-Thursday pre-weekend total (including the Monday previews) was about $10M higher than ASM's gross in the same timeframe. A $65M weekend for Spider-man wouldn't be any more frontloaded than Transformers, and that movie went on to make close to $320M. I don't think Amazing Spider-man's legs will be as good due to TDKR, but it is doing alright given the weekday numbers.

Transformers was at a little over $240 after 17 days (which is the amount of time ASM will be out before TDKR). Even Spider-Man 2 was only at $284M after 17 days. I don't know what people were expecting. With the reboot and terrible word of mouth from Spider-Man 3, this movie was always going to be the lowest grossing entry domestically.

Maybe in the developing world, Russia, China, Brazil and Mexico. It will under preformed in Western Europe. It only made $6 million in Germany. And in my theater there were only 200 seats full out of 1100. It will preform well in China (is it coming out in China?), Russia, Japan, SK, and Mexico.

I think the major thing for Sony is if ASM is well-liked enough to make ASM2 a TDK level hit.

ASM was always going to struggle at making 300m because of SM3's infamously bad WoM.
Which is why word of mouth is crucial. This movie will be a test drive for the future of this franchise.
On a different note, i enjoyed this movie much more than previous Spider-man movies.
 
Maybe in the developing world, Russia, China, Brazil and Mexico. It will under preformed in Western Europe. It only made $6 million in Germany. And in my theater there were only 200 seats full out of 1100. It will preform well in China (is it coming out in China?), Russia, Japan, SK, and Mexico.

Like US/Canada, Europe's share of worldwide grosses shrinks over time. Also, early predictions are suggesting a very light drop for ASM in Germany this week. I guess Euro2012 and weather hampered its launch.

Speaking of China, there is some talk that both ASM and TDKR are going to be released on Aug 30th. I guess some big domestic movie is releasing there and they are clearing the schedule to avoid competition. Prometheus and Snow White may not open at all. If both superhero movies open together it will have to hurt their potential grosses.
 
Like US/Canada, Europe's share of worldwide grosses shrinks over time. Also, early predictions are suggesting a very light drop for ASM in Germany this week. I guess Euro2012 and weather hampered its launch.

Speaking of China, there is some talk that both ASM and TDKR are going to be released on Aug 30th. I guess some big domestic movie is releasing there and they are clearing the schedule to avoid competition. Prometheus and Snow White may not open at all. If both superhero movies open together it will have to hurt their potential grosses.

So it´s not confirmed that iTAS will be released in China.
 
So it´s not confirmed that iTAS will be released in China.

iTAS?

TDKR and ASM both have Chinese distributors and will be release. There are reports from a Chinese member who runs the Chinese Box Office thread in the Boxoffice.com forum that both movies are opening Aug 30th. However, the official Sony site still says Aug 10th, so who knows:

http://www.theamazingspiderman.com/releasedates/

TDK never opened in China, so I have no idea how TDKR will perform. North American successes don't always translate over to China. Brave bombed, while Mission Impossible 4 made $100M (more then the Avengers). Spider-Man 3 made $19M in 2007. Looking at other franchises, ASM could make 3-5x that.
 
Official Weekend tallies are starting to trickle in

Savages - $16.1M

TED - $32.5M - $120M total

Snow White - 1.8M - $149.8M total

To Rome - $3.5M

To answer a question earlier in this thread, yes To Rome had a significant expansion (806 theatres) and was able to finally boot the Avengers out of the top 10. Nine weeks in the top 10 is still pretty impressive for a May movie. Spider-man 1 lasted 7. Even TDK only had 10, and 4 of those weeks were in Septembers box office wasteland.

No official estimate for Amazing Spider-man yet, but it will be pretty close to that 140M number for the 6-day, $65M for the weekend proper. Nikki has Saturday at over $24M.
 
Avengers is at $611M domestic and $1.45B WW. I think it will struggle to reach $620M (and may fall a couple million short) but definitely an amazing run.

Moonrise Kingdom's total is now $26M. This makes it Wes Anderson's highest grossing movie other than the Royal Tenenbaums. It has a long way to go to become his #1 film though. Pretty sure RT broke $50M

Brave made $20.1M this weekend, total is now $174M

Magic Mike Dropped 60% to $15.6M. Total is $72M

No official estimates yet for Katy Perry or Amazing Spider-man. Nikki said $7M for Perry, so it will probably be that give or take $1M
 
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