• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Wkd BO 0722-2416 - DOM Lights dim for Ice Age, the force weakens with Star Trek

Status
Not open for further replies.

Timu

Member
I dunno why y'all are sugar-coating this:

Ghostbusters is a straight bomb.

Massive marketing campaign should easily double its production budget. This is a $300M movie that will struggle to pull in even $200M world-wide when all is said and done.

For a beloved franchise in the peak of nostalgia-reboot Hollywood, this is a disastrous performance. Paul Feig can make all the witty comments he wants; the basement-dwelling nerd won this one.
This, if the movie doesn't make 300+ million over the course of it's run that's gonna be a problem, and Paul Feig said it needed 500 million to be profitable so that's going to be hard to do.
 

GunBR

Member
Tarzan is almost entering on the "profit zone" no?
But even if don't make a profit, almost 300 mi looks incredible IMO
I was expecting something like 80 mi worldwide bomba, like BFG
 

fhqwhgads

Member
At the very least Ghostbusters can take away that it's critical reception was far better than most people predicted. Granted it doesn't change the fact that it's gonna be another case of hollywood learning the wrong lessons and relegating female driven casts to cheap romantic comedies for the next 5 years.
 

DeathyBoy

Banned
Can't wait until Bourne bombs next weekend to complete this absurd box office year.

"You know his name" is done rubbish marketing given Bourne isn't even his fucking name.
 

shintoki

sparkle this bitch
At the very least Ghostbusters can take away that it's critical reception was far better than most people predicted. Granted it doesn't change the fact that it's gonna be another case of hollywood learning the wrong lessons and relegating female driven casts to cheap romantic comedies for the next 5 years.

I think it was a pretty piss poor hill to die on for both sides.

Ideally what studios should learn is large budget comedies typically aren't a good investment, better marketing, and to ignore the trolls rather than feed into it.

Ideally what fanboys should learn isn't to condemn a project completely to it is out and their "beloved" IP isn't a sacred cow.

There is no hope for the sexist pigs though.
 

SArcher

Banned
At the very least Ghostbusters can take away that it's critical reception was far better than most people predicted. Granted it doesn't change the fact that it's gonna be another case of hollywood learning the wrong lessons and relegating female driven casts to cheap romantic comedies for the next 5 years.

God helps us if WW or Captain Marvel disappoint at the box office.
 
Can't wait until Bourne bombs next weekend to complete this absurd box office year.

"You know his name" is done rubbish marketing given Bourne isn't even his fucking name.

I predict the movie will do fine since I just recently found out that the series has a pretty huge fanbase.
God helps us if WW or Captain Marvel disappoint at the box office.
God help us if Captain Marvel makes more money than Wonder Woman.
 

antonz

Member
Star Trek was a lot better than the trailers let on. It still had its flaws like the others in the new movies but it was a step up big time from Into Darkness. Probably should have shown more of the villains motivations etc. in trailer though it would have spoiled a lot of what was the movies "surprise" I guess.
 

kswiston

Member
Suicide Squad really has a clear run this year. Looking at the release schedule, a large enough opening and good enough WOM could see it remain #1 until the weekend of Sep 9th.

That would be 5 weeks. The strongest competition (Pete's Dragon and Sausage Party) are in its second weekend. However, if Suicide Squad does open to $125M, a standard 60% superhero film drop still has it at $49M in its second weekend. I doubt either of those films will open anywhere near $50M.

Weekend #3 has Ben Hur. Then it's a bunch of shit until after Labor Day.
 

kswiston

Member
When does the review embargo lift? Do we know yet?


I don't think we know. Worst case scenario will be August 3rd, since the film will start hitting general release in some countries that Wednesday. Hopefully they let reviews go out late this week or next Monday.

Assuming the film is good (by genre standards), I don't think that WB wants people to start fearing a BvS repeat by leaving reviews until a couple of days before release.
 

MANUELF

Banned
Why was Ice Age 5 marketed as the conclusion of the trilogy?
Also, what happened to the humans from the first movie?
They went to the other side of the glaciar so they are safe from everythnig happening in Ice Age 2 onwards

Also about Ice Age 5 I have heard some very bad things about it here, it seems it will do half of what 3 and 4 did and we are pretty much their number 1 market overseas
 

kswiston

Member
When it was released, Ice Age 2 had the fourth biggest opening of all time for an animated film, behind Shrek 2, Finding Nemo, and The Incredibles.

Ice Age 5 had the 91st biggest opening for an animated film behind such classics as Planes, Happy Feet Two, and Gnomeo and Juliet.
 

Sapiens

Member
You know, I was playing the Ghostbusters pinball machine today and I was telling my girlfriend about it (she is a woman, but don't hold that against her) and she asked which version, and I said "the man version."

Looks like Ghostbusters 2016 has won the culture war - much like a public bathroom, you now have to specify which one you're going to take a shit into.

I hope Trump hates GB2016 - and when he becomes President, he'll somehow manage to make a real Ghostbusters movie happen.
 

Busty

Banned
The real nail biter for Sony isn't going to Ghostbuster's US numbers but how it does at the box office with International audiences. With no China they need it expand beyond the US to make it a viable franchise.

I suspect, once the film opens everywhere, that Sony will simply accept that Ghostbusters is destined to be a medium budget comedy franchise that really only plays in the US much like Sandler's earlier comedies did and not the Marvel style brand they were hoping for.

Its not bombing or anything, but Ice Age is down close to 50% in most markets

So would it be fair to assume that Ice Age is going to pull in better international box office numbers than Star Trek Beyond?

Ghostbusters is a straight bomb.

*sigh*
 

TSM

Member
Ideally what fanboys should learn isn't to condemn a project completely to it is out and their "beloved" IP isn't a sacred cow.

What? Why should they have to learn that? Why should a commercial enterprise using one of your favorite IP be immune to criticism at any point along the way? I'm not talking about the sexists, but the people that legitimately thought this project looked like a terrible handling of an existing franchise regardless of who was in it.

The real nail biter for Sony isn't going to Ghostbuster's US numbers but how it does at the box office with International audiences. With no China they need it expand beyond the US to make it a viable franchise.

I suspect, once the film opens everywhere, that Sony will simply accept that Ghostbusters is destined to be a medium budget comedy franchise that really only plays in the US much like Sandler's earlier comedies did and not the Marvel style brand they were hoping for.

If they are smart they will scrap this incarnation, let the franchise rest for a good while and then make another effort. Any quick follow up to this is just going to carry the baggage from this movie and hamper their odds of finding success. There is no need to further damage the franchise when they can just be patient and make another go at it when they feel the time is right.
 
Suicide Squad really has a clear run this year. Looking at the release schedule, a large enough opening and good enough WOM could see it remain #1 until the weekend of Sep 9th.

That would be 5 weeks. The strongest competition (Pete's Dragon and Sausage Party) are in its second weekend. However, if Suicide Squad does open to $125M, a standard 60% superhero film drop still has it at $49M in its second weekend. I doubt either of those films will open anywhere near $50M.

Weekend #3 has Ben Hur. Then it's a bunch of shit until after Labor Day.

Is SS tracking that high?
 

Busty

Banned
If they are smart they will scrap this incarnation, let the franchise rest for a good while and then make another effort. Any quick follow up to this is just going to carry the baggage from this movie and hamper their odds of finding success. There is no need to further damage the franchise when they can just be patient and make another go at it when they feel the time is right.

The franchise hasn't been damaged though. I don't understand where this thinking comes from. They made a comedy film with horror elements, that's what Ghostbusters is. It didn't shit the bed at the box office, it just did 'alright' when 'alright' isn't going to cut it.

I feel like this Ghostbusters film, even with four male leads, was always going to do middling business. Modern audiences just aren't into GB like some areas of the Internet and, despite what some have deluded themselves into thinking, GB is not some 'AAA' film franchise.

Regardless of whether this starred four men and women I just don't think that GB 2016 was never going to pull in a $100m+ opening weekend.
 
125m OW right now.

That's damned strong. I was thinking $100 tops, closer to $90 million given the current box office. WB must be happy that's their follow-up to BvS. Put the lighter Justice League trailer ahead of the film and there's hope for them yet.
 

TSM

Member
The franchise hasn't been damaged though. I don't understand where this thinking comes from. They made a comedy film with horror elements, that's what Ghostbusters is. It didn't shit the bed at the box office, it just did 'alright' when 'alright' isn't going to cut it.

I feel like this Ghostbusters film, even with four male leads, was always going to do middling business. Modern audiences just aren't into GB like some areas of the Internet and, despite what some have deluded themselves into thinking, GB is not some 'AAA' film franchise.

Regardless of whether this starred four men and women I just don't think that GB 2016 was never going to pull in a $100m+ opening weekend.

A sequel staring this same cast and a greatly reduced budget/marketing budget will be lucky to do anywhere near as well as this movie. I guess if Sony has no more ambitions for Ghostbusters that might make sense, but I have the feeling they would like the franchise to be more than a series of low budget comedies which is what you are suggesting. That drop in expectations from a Blockbuster franchise to hopes for modest returns certainly seems like damage to me.
 

Busty

Banned
A sequel staring this same cast and a greatly reduced budget/marketing budget will be lucky to do anywhere near as well as this movie. I guess if Sony has no more ambitions for Ghostbusters that might make sense, but I have the feeling they would like the franchise to be more than a series of low budget comedies which is what you are suggesting. That drop in expectations from a Blockbuster franchise to hopes for modest returns certainly seems like damage to me.

Damage to Sony Picture's bottom line maybe. They took a punt to try and make this a huge summer blockbuster. They spent big on the film's production and marketing and now it appears that outlay hasn't been justified.

If they want a sequel they'll course correct and double down on the comedy and loosen up on the VFX (which I'd prefer TBH) more in line with the film's expected gross.

Spending that much money to get the GB brand back out in front of people, and younger audiences not familiar with it, is not damaging.

Warcraft could be seen as damaging as it did nothing to expand the IP beyond the hardcore who play the game. At least SPE are getting a kids cartoon out of their GB push.
 

Chamber

love on your sleeve
get the twerk bets ready

rejoice.png
 

Bizazedo

Member
Just got back from Ghostbusters. We went to see it because people were saying it was okay.

The biggest laughs in the theater came for Kevin and stuff in the trailer. I left the theater feeling I had been lied to because, overall, it was a bad movie.

Movie was less than half full and some left saying they liked it, so it obviously appeals to some. The actor who played the villain is from Delaware, so I feel bad his character sucked.
 

MattKeil

BIGTIME TV MOGUL #2
Ghostbusters is underperforming slightly. If you think it's a bomb you either don't know what a bomb is or you're pushing an agenda.
 
The franchise hasn't been damaged though. I don't understand where this thinking comes from. They made a comedy film with horror elements, that's what Ghostbusters is. It didn't shit the bed at the box office, it just did 'alright' when 'alright' isn't going to cut it.

I feel like this Ghostbusters film, even with four male leads, was always going to do middling business. Modern audiences just aren't into GB like some areas of the Internet and, despite what some have deluded themselves into thinking, GB is not some 'AAA' film franchise.

Regardless of whether this starred four men and women I just don't think that GB 2016 was never going to pull in a $100m+ opening weekend.

Men or women, the creative team behind the film got the vibe all wrong so it was bound to underperform. Even if you cast Tatum, Pratt, Hill, and Hart it struggles with the same perception problem of the trailers being lousy. Should have been a pass the torch movie like the other big franchises, and the slapstick should have been toned down.

Ghostbusters is underperforming slightly. If you think it's a bomb you either don't know what a bomb is or you're pushing an agenda.

In what world is a movie that was projected to make $500 million ww pulling less than half of that a slight underperformance? This is worse than ASM2, because at least that film made money despite being a complete debacle for a cinematic universe crutch.
 
Does all the talk moving right into Suicide Squad imply Bourne isn't expected to do well?

Past Suicide Squad, I'm trying to come up with other notable films. Star Wars, obviously. Doctor Strange should do well enough. I'd say Fantastic Beasts but response has been tepid. Moana.
 

Lothar

Banned
Not good for Ghostbusters. Its not going to make back its Budget + Marking.

Good. I know people don't want the misogynists of the world to be happy but the consensus at RT says that it pales in comparison to the original and it has an average rating of 6.4 of 10. Inferior remakes shouldn't get rewarded.
 
Ghostbusters is underperforming slightly. If you think it's a bomb you either don't know what a bomb is or you're pushing an agenda.

The movie is going to have a very hard time making back it's production and marketing budget. I'd even be willing to bet it won't accomplish it, or it will just squeak by. That goes a bit past underpreforming. It may not be a true bomb in the sense of the term, but it could just as well be.
 
Status
Not open for further replies.
Top Bottom