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Wkd BO 0722-2416 - DOM Lights dim for Ice Age, the force weakens with Star Trek

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In what world is a movie that was projected to make $500 million ww pulling less than half of that a slight underperformance? This is worse than ASM2, because at least that film made money despite being a complete debacle for a cinematic universe crutch.

In no world was Ghostbusters projected to make $500 million. It's performance has been roughly in line with estimates, despite Sony probably wanting more. It's underperforming.

Hollywood Reporter
Sony's Ghostbusters popped up on tracking Thursday, with early estimates suggesting a North American debut in the $40 million to $50 million range over the July 15-17 weekend.

BoxOfficePro

OP: $63,000,000 Cume: $178,000,000

CNN Money

Industry predictions for the film have been all over the map. Sony is taking the conservative route, placing the number at about $45 million, but projections have ranged from $35 million to as high as $60 million.

"It's one of those films that can go either way," said Eric Handler, media and entertainment analyst at MKMPartners.
 

Takao

Banned
In no world was Ghostbuster projected to make $500 million. It's performance has been roughly in line with estimates, despite Sony probably wanting more.

Sho_Nuff meant Sony's projections. This is supposed to be the first in a large movie and TV franchise. Feig himself has said $500 million is what the movie needed to gross to be considered successful. That's mathematically impossible at this point. With $240 million+ in costs, Sony is almost certainly losing money on Ghostbusters theatrically.
 

Chamber

love on your sleeve
Does all the talk moving right into Suicide Squad imply Bourne isn't expected to do well?

Past Suicide Squad, I'm trying to come up with other notable films. Star Wars, obviously. Doctor Strange should do well enough. I'd say Fantastic Beasts but response has been tepid. Moana.

Bourne will be in the same boat as Star Trek where it'll do well but probably won't offer much to discuss either way. Suicide Squad has fanboy pride on the line so the results will be talked about much more.
 

Kusagari

Member
Sho_Nuff meant Sony's projections. This is supposed to be the first in a large movie and TV franchise. Feig himself has said $500 million is what the movie needed to gross to be considered successful. That's mathematically impossible at this point. With $240 million+ in costs, Sony is almost certainly losing money on Ghostbusters theatrically.

Sony is insane for banking so much on Ghostbusters.
 

Busty

Banned
The toys are apparently doing well. I doubt it makes any difference.

Wasn't Sony's actual quote something like "They exceeded our expectations" which is the sort of corporate double talk that gets wheeled out when things are going as well as hoped.
 

Averon

Member
Ghostbusters 2016 is a mediocre movie that's looking to to do mediocre numbers at the BO, if even that. I cannot see how Sony Pictures isn't deeply disappointed given that this was suppose to kickoff their GB cinematic universe. It also makes all the drama surrounding this movie sillier than it already was.
 

Takao

Banned
Sony is insane for banking so much on Ghostbusters.

When your back's against the wall you tend to do crazy shit in the hope that something sticks. Remember, 21 Jump Street x MIB coming soon. Sony have had this string of unnecessary and expensive 80s reboots every two years for a few years now. 2012: $125 million Total Recall movie. 2014: $100 million Robocop reboot. 2016: $144 million Ghostbusters relaunch. Too bad Pascal is gone, because now I'm not sure we're going to see a 2018 entry in this cinematic universe.

The toys are apparently doing well. I doubt it makes any difference.

If the merch is actually doing well, that probably means the cartoon gets made.
 

Jawmuncher

Member
Both Ice Age and Star Trek didn't seem to have much hype leading to release. Both films didn't seem to have as much marketing as prior films. In the case of Ice Age it shouldn't have been a summer film. It needed to release during a dry period much like the Croods did awhile back. Would have done fine there.
 

kswiston

Member
So would it be fair to assume that Ice Age is going to pull in better international box office numbers than Star Trek Beyond?

Well, Star Trek Beyond is performing slightly worse than Into Darkness so far, and that film only managed ~$240M overseas. China might make up the difference, but I don't think Star Trek Beyond has much of a chance at $300M OS unless China puts up Jungle Book numbers.

Low end for Ice Age is probably $350M OS. I am expecting around $400M, depending on China.


Does all the talk moving right into Suicide Squad imply Bourne isn't expected to do well?

Past Suicide Squad, I'm trying to come up with other notable films. Star Wars, obviously. Doctor Strange should do well enough. I'd say Fantastic Beasts but response has been tepid. Moana.

Define well? If we are talking a possible $300M+ domestic, it's basically Suicide Squad, and then nothing until the Nov/Dec holiday period.

I think that The Magnificent Seven will do well for its genre and September release spot, but well is probably more like $100-150M domestic. The Girl on The Train has a good shot at the same sort of number if it is decent. The novel sold several million copies in the past year or so.

Moana will be big. Whether big is $200M or $300M is up in the air for now. I have a feeling that Doctor Strange will hit $200M as well (though not much higher than that). Fantastic Beasts will be huge overseas, but I think we are going to see a pretty sizable dip from the HP films domestically.

Rogue One is going to be huge. An Age of Ultron to Ant-Man level drop from TFA would still give Rogue One over $365M domestic. Looking at the rest of December, Sing will probably be another $200M+ Illumination film. Passengers also has pretty good advanced interest, but that is going to depend on reviews.

I am sure there will be a few more films in the $100-200M range that I am forgetting or that come out of nowhere. Every year has some.

Both Ice Age and Star Trek didn't seem to have much hype leading to release. Both films didn't seem to have as much marketing as prior films. In the case of Ice Age it shouldn't have been a summer film. It needed to release during a dry period much like the Croods did awhile back. Would have done fine there.

This year doesn't really have much in the way of dry spells. Especially for animated films. I suppose that Fox could have moved the film to mid August. The Croods spot in late March would have been a blood bath.
 

kswiston

Member
I was re-reading that Variety article that talked about Suicide Squad tracking in the $125M range.

They also state that Jason Bourne was tracking around $50M. That seems about right I guess.
 
I saw the trailer for Light's Out before Conjuring 2, and I could barely even watch it. Then for several days after I was fuckin jumpy as shit around my house. I will never be able to watch that movie since the fucking TRAILER fucked me up so bad.

the marketing campaign around the world is as bad if not worse than the US.
That is absolutely not true. Even people that never intended to see the movie admitted the International Trailers for Ghostbusters were lightyears better than the US ones. Japan even got that super goofy theme song music video. Sony's US arm dropped the fuckin ball, not the rest.

Ghostbusters 2016 is a mediocre movie that's looking to to do mediocre numbers at the BO, if even that. I cannot see how Sony Pictures isn't deeply disappointed given that this was suppose to kickoff their GB cinematic universe. It also makes all the drama surrounding this movie sillier than it already was.
What makes sense to me, is that at the start of it, Sony was going "Oh man, we finally got the rights to Ghostbusters. Now we can make as many movies as we want. Time to get our swim trunks on for a dive in the money bin."

Then nobody wanted to touch it, so it floundered a bit, and then Feig came on and rebooted it with the female cast. Then shit hit the fan like shit has never hit a fan before and for the past two years everything surrounding the movie has been a fucking nightmare. I cannot imagine a world where Sony was completely and totally oblivious to the vitriol surrounding the movie, and didn't adjusting their expectations accordingly. The night before the movie came out they were probably biting their nails to the quick hoping it wouldn't completely crater, so it being a marginal success and not total failure, all things taken into consideration, probably has them popping corks.
 

GhaleonEB

Member
Request: please continue to label the box office threads "Wkd BO", rather than just BO. Searching for "wkd" is the most reliable way to find these threads; doing so by thread title pulls up ten pages of box office threads. I've added it back to a few in recent weeks but missed a couple and can't find them because I can't remember the thread titles.

Obviously not a requirement, but it's been a nice way to find box office threads going back to 2007.
 

kswiston

Member
Request: please continue to label the box office threads "Wkd BO", rather than just BO. Searching for "wkd" is the most reliable way to find these threads; doing so by thread title pulls up ten pages of box office threads. I've added it back to a few in recent weeks but missed a couple and can't find them because I can't remember the thread titles.

Obviously not a requirement, but it's been a nice way to find box office threads going back to 2007.

I second this. Its easy enough to just look at my past posts to find the current thread, but our worldwide box office snapshots are one of the more reliable ways to find past weekend takes for overseas grosses. Sometimes I go back and check those.
 
At this point, either GB is going to get rebooted in a few years, or that proposed sequel is going to have a major budget slash. Like around $50 million.

Much lower weekend result for Star Trek than what I thought.
 

vinnygambini

Why are strippers at the U.N. bad when they're great at strip clubs???
It was all fun and games until I was mistaken for you in some other threads, lol.

Of course, that is part of the fun of it and makes the bet that much funnier.

Hahahahah it was indeed fun! :)

Now apparently the consensus is that Neogaf has upgraded to twerk bets, not sure I can follow :p
 

kswiston

Member
At this point, either GB is going to get rebooted in a few years, or that proposed sequel is going to have a major budget slash. Like around $50 million.

Much lower weekend result for Star Trek than what I thought.

Studios seem to be pretty bad at slashing budgets. They could probably cut it down $25M or so, but I doubt we would be seeing a $100M sequel with the same talent.

It was all fun and games until I was mistaken for you in some other threads, lol.

Of course, that is part of the fun of it and makes the bet that much funnier.

Wasn't that mostly Slayven rubbing it in?

What's the current tracking for Suicide Squad looking like?

It was $125M about a week ago. We might get an update this week.
 
Hahahahah it was indeed fun! :)

Now apparently the consensus is that Neogaf has upgraded to twerk bets, not sure I can follow :p

It is all talk in here. No one has actually followed through on a twerk bet that I am aware of.

And there is an old Kingon proverb that says revenge is a dish best served cold. It is very cold in space, Vinny...
 
Bobby left us because the promise of shaking asses has gone unfulfilled for 8 months now.

Bobby is just sitting at home, watching...

74122-silently-judging-you-gif-tom-c-0xIe.gif
 

vinnygambini

Why are strippers at the U.N. bad when they're great at strip clubs???
And there is an old Kingon proverb that says revenge is a dish best served cold. It is very cold in space, Vinny...

:eek:

Twerk bets are as real as Divergent's box office dreams

tumblr_nawnyigcpT1qcjdp7o4_250.gif


On a side note, in regards to Suicide Squad. I see that film settling at $300M domestically comfortably. David Ayer has delivered a masterpiece, I just feel it and know it!
 

kswiston

Member
Bobby is just sitting at home, watching...

74122-silently-judging-you-gif-tom-c-0xIe.gif

Haha.

Joking aside, I saw on Twitter that he just wasn't feeling it anymore. Sad to see him go, but maybe he'll be back in a few months after a bit of a breather. I guess I can understand the sentiment. I have considered taking a bit of a GAF break from time to time myself, but I doubt I could skip out on these Sunday threads for long. It's either talk about box office here, or learn to communicate in General Zod and Apocalypse heads over at BOT.



:eek:

On a side note, in regards to Suicide Squad. I see that film settling at $300M domestically comfortably. David Ayer has delivered a masterpiece, I just feel it and know it!

The marketing has been top notch. If the movie is boring or mediocre, they are doing an extremely good job of hiding that fact.

LMAOOO #9

Some people enjoy forking over $10 to see their preconceived notions validated.
 
At this point, either GB is going to get rebooted in a few years, or that proposed sequel is going to have a major budget slash. Like around $50 million.

Studios seem to be pretty bad at slashing budgets. They could probably cut it down $25M or so, but I doubt we would be seeing a $100M sequel with the same talent.

The budget of the sequel will be lower by default without them needing to slash anything, rumor has it that the budget for Answer the Call was so high because it also included all the work and failed concepts that went into Ghostbusters 3 and Ghostbusters: Hellbent. So the next movie made wouldn't have 25 years of preproduction to account for.
 

Xisiqomelir

Member
Sony have had this string of unnecessary and expensive 80s reboots every two years for a few years now. 2012: $125 million Total Recall movie. 2014: $100 million Robocop reboot. 2016: $144 million Ghostbusters relaunch.

I saw both the bolded and they were vile trash.

As was the Serbuan Maut 2 ripoff Judge Dredd, which Sony is not to blame for.
 
D

Deleted member 74300

Unconfirmed Member
At this point, either GB is going to get rebooted in a few years, or that proposed sequel is going to have a major budget slash. Like around $50 million.

Much lower weekend result for Star Trek than what I thought.

Reboot or bust. The only way they have a ghost of a chance at beating a 3D animal movie is if they become a 3D animation as well.

RGBPSTR1A.jpg


Back to what works/worked I'm afraid.
 

BumRush

Member
Joking aside, I saw on Twitter that he just wasn't feeling it anymore. Sad to see him go, but maybe he'll be back in a few months after a bit of a breather. I guess I can understand the sentiment. I have considered taking a bit of a GAF break from time to time myself, but I doubt I could skip out on these Sunday threads for long. It's either talk about box office here, or learn to communicate in General Zod and Apocalypse heads over at BOT.

Haha!

Please don't go dude. Your B.O. commentary is so amazing on Sundays. It's become one of my favorite things on GAF.
 
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