Jurassic World had a 13x opening day multiplier, but I think that was a Wednesday opening so opening day wasnt expected to be as high. Still, it was looking like $175m but ended up hitting $228m. Age of Ultron did the opposite. First day suggested 250-275m but it stopped under 235m.
I wouldnt say that $200m for Star Wars is impossible yet if the stars align properly, but setting that as the floor will probably lead to disappointment.
That's a pretty decent swing for both movies. Is there a way to determine how much that percentage has risen for presales accounting for 58%? 42% is still a lot of wiggle room.
Part of the issue is the franchise in tot really well known in China and if you look at it cold the market there s basically being asked to jump in despite missing the first six episodes. Imagine you had never heard of something then see adverts to see seventh instalment of something? That said the market has done so in the past if the film clicks culturally. Not sure TFA will do so enough to deliver truly huge numbers for the region but it's impossible to tell.
I do have to chuckle Sherlocks cinema release in China might also dampen sales. But he is the worlds greatest detective and I understand the IP is huge in China.
I'm sure TFA will do enough to increase its WW haul but it does seem the upper and lower boundaries are large for the film so it's a bit of a nail bitter expectation wise.
Good points. However, I personally know a lot of people who saw the movie without viewing any of the previous 6 films and loved it. The advertising has been geared toward bringing casual viewers in, so it will be interesting to see how it plays out when the movie opens. Didn't they show all 6 movies there recently? Or were planning to? Thought I read something like that.