Considering the price it's not a bad idea to position this VR/AR headset as suitable for not just the home but also for business. $3500 for a device only suitable for watching 3D movies of your loved ones is a very tough sell.
Oh don't get me wrong, I think it's good that they are giving this a more developed OS and computing experience, and I do believe there is a place for that.
But the main people want to buy a VR device is still for VR, right? They have all this amazing technology that can transport you to other worlds and all they can think to show is "What if your phone was, like, a big hologram?" The lack of vision is stunning.
This isn't some lightweight AR wearable, it's a fucking VR headset. It's big, it gets 2 hours of battery life, it blocks your entire vision, and it's $3000. It's a VR headset.
VR headsets need to do VR. All this mixed reality stuff is a bonus, it might make it easier to keep your headset on, but it isn't why you put it on in the first place. You get VR to feel like you're somewhere else, and to feel like you're present with people who are far away. That is what VR is. You cannot sell this device without zero VR content.