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WWE Raw drops to lowest TV rating in 18 years

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gurudyne

Member
Dude, that totally would not have reeked of awesomeness.
Besides, if he allowed Rollins to kill Edge, Seth would have just grabbed some Make-A-Wish kid and threatened to kill him.

And Cena declines. Swerve! Heel turn! Curb stomp on a child and Cena laughs. The media would report on that for a solid week. Bam! New eyes on the product. Buyrates go through the roof as people tune in out of curiosity at first, then over time to see who will bring that dastardly Cena to justice. (Seth Rollins probably died in the riot the curb stomp caused.)
 

Hycran

Banned
Staked their job on it is a bit of an exaggeration, but that was always the risk. Bret was supposed to be a cowboy, he said no. Austin was supposed to be the Ringmaster, he told them it sucked. Both of these guys were just starting out.

Cena also claims that he did this with the rapper gimmick, claiming he was threatened with being terminated until he got over and became the true face of the dub dub.
 
I used to watch this a lot when I was a kid in the 90s. It was the WWF.

Was surprised a couple of years ago when I realized it was still a thing. Have never watched it again though.
 
At any given time, count how many:

- Wrestling-related threads
- Fast food threads
- Comic book-related threads

are on the front page of OT

Most of the wrestling OT threads are just by posters from the wrestling community thread trying to get attention to it so people will post there though. Noone cares about wrestling anymore, atleast not the current day incarnation of it. They certainly don't talk about it in public if they do. I'm shocked Raw still pulls the rating it does.
 

RBH

Member
And the ratings slide continues.....

Raw Viewership for 11/23:

8pm: 3.190
9pm: 2.990
10pm: 2.712

Avg: 2.964
giphy.gif
 

Fatalah

Member
Most of the WWE's fanbase falls into a young demographic, and they're not watching ANY channel on television. There's a reason why the Network was made -- the WWE is reacting to a shift in entertainment consumption habits.

If you were to launch a new wrestling company in 2015, you would want to be completely connected to your audience through social media and online video. The WWE is trying their best.
 
Most of the WWE's fanbase falls into a young demographic, and they're not watching ANY channel on television. There's a reason why the Network was made -- the WWE is reacting to a shift in entertainment consumption habits.

If you were to launch a new wrestling company in 2015, you would want to be completely connected to your audience through social media and online video. The WWE is trying their best.

The main WWE demographic is men in their 30's
 

UberTag

Member
Most of the WWE's fanbase falls into a young demographic, and they're not watching ANY channel on television. There's a reason why the Network was made -- the WWE is reacting to a shift in entertainment consumption habits.

If you were to launch a new wrestling company in 2015, you would want to be completely connected to your audience through social media and online video. The WWE is trying their best.
How long until PewDiePie gets his chance to guest host RAW? He can appear in a little box in the corner and talk over matches until Cole gets fed up with him and they set up a feud for a match at Mania Star Symbol.
 
Most of the WWE's fanbase falls into a young demographic, and they're not watching ANY channel on television. There's a reason why the Network was made -- the WWE is reacting to a shift in entertainment consumption habits.

If you were to launch a new wrestling company in 2015, you would want to be completely connected to your audience through social media and online video. The WWE is trying their best.
what about the actual show though? like the entertainment?
 

16BitNova

Member
Most of the wrestling OT threads are just by posters from the wrestling community thread trying to get attention to it so people will post there though. Noone cares about wrestling anymore, atleast not the current day incarnation of it. They certainly don't talk about it in public if they do. I'm shocked Raw still pulls the rating it does.

I care and actually do talk about it in public. Conversation comes up as I wear WWE related shirts out in public. I admit to still watching it. I don't have shame in it. It's entertaining. I guess I'm the minority but, you definitely can't say no one cares.
 

Seventy70

Member
I think the reason this has happened is because the way people look at wrestling has drastically changed. Back in the day your average wrestling fan watched Raw or Smackdown and that was it. At most they discussed it with their friends. The average wrestling fan only saw what WWE wanted them to see. It was like a magic show.

The circumstances have changed a lot since then. With Twitter, everybody is in the same loop. Your average wrestling fan knows about everything that's happening backstage. Everyone sees through the curtain and the magic show is no longer entertaining. What's the point of watching when you know more than what they're showing you? The most important part about being an entertainer is being one step ahead of your audience. However, that's no longer possible for the WWE.

I think the only way they can salvage the show is to break the 4th wall and expand the drama beyond the ring. If the audience can see behind the curtain, then expand the entertainment to behind the curtain. This is where I think they are failing. They are trying to entertain the old way when things have changed.

Just take a look at the CM Punk debacle. That was the most interesting storyline in years and that wasn't even a real storyline. They should have learned from that. The real interest people have in wrestling now is behind the scenes stuff. They are failing to evolve though due to fear of exposing themselves.
 
I care and actually do talk about it in public. Conversation comes up as I wear WWE related shirts out in public. I admit to still watching it. I don't have shame in it. It's entertaining. I guess I'm the minority but, you definitely can't say no one cares.

Well I guess people that watch it will come up to you and talk about it with you, just like if you wore an anime shirt or videogame shirt.
 

P44

Member
Cena also claims that he did this with the rapper gimmick, claiming he was threatened with being terminated until he got over and became the true face of the dub dub.

I don't care what anyone says I want Dr. Thuganomics back. He actually had character back then.
 

tchocky

Member
It is? I would have thought it would be kids too. what is the ratio?

From the November 2014 Wrestling Observer.

The latest breakdown of the TV viewers of Raw, Smackdown and Total Divas is this.

The average viewer is 41.4 years old, so viewership is getting older, not younger. Because of the preponderance of viewers over the age of 50, that neither UFC nor soccer have to anywhere near the degree, the wrestling audience skews older than both, but still younger than most other sports.

The audience is 63% male (Total Divas skews that number as it would be closer to 68% for Raw and Smackdown).
The viewership is 19% under the age of 17,
22% between 18-34,
22% between 35-49
37% over the age of 50.

Once again it shows if you ever attend a live event how the TV viewership does not even come close to reflecting the live crowd. In most sports, the live crowd reflects the viewership but WWE doesn’t do a good job of getting the older half of its audience base to attend events. Ironically, anyone who has attended wrestling historically over time would not that it wasn’t that case in other generations as there are millions of older fans who would fill arenas and now virtually none attend.
 

Anth0ny

Member
It is? I would have thought it would be kids too. what is the ratio?

Found this on reddit. It's a year old but I remember reading recently that nothing has changed, though I can't find a link to anything:

"--This past weeks's cable ratings saw ESPN at No. 1 due to Monday Night Football, averaging 3.49 million viewers to 1.87 million for TBS and 1.80 million for USA. Syfy was No. 15 at 895,000 and Spike was No. 19 at 792,000. The three hours of Raw last week were no, 4, 5 and 8, beating every college football game on cable this past week. Smackdown finished just out of the top 25, but it really was No. 1 on Friday night. Raw was No. 7 and No. 10 in 18-34 and No. 5, 8 and 9 in 18-49. and No. 4 and No. 7 in 25-54. Funny about all the people who think nobody watches wrestling except kids when 79% of the audience is over 18 and 50% is over 39."
 
T

thepotatoman

Unconfirmed Member
I think the reason this has happened is because the way people look at wrestling has drastically changed. Back in the day your average wrestling fan watched Raw or Smackdown and that was it. At most they discussed it with their friends. The average wrestling fan only saw what WWE wanted them to see. It was like a magic show.

The circumstances have changed a lot since then. With Twitter, everybody is in the same loop. Your average wrestling fan knows about everything that's happening backstage. Everyone sees through the curtain and the magic show is no longer entertaining. What's the point of watching when you know more than what they're showing you? The most important part about being an entertainer is being one step ahead of your audience. However, that's no longer possible for the WWE.

I think the only way they can salvage the show is to break the 4th wall and expand the drama beyond the ring. If the audience can see behind the curtain, then expand the entertainment to behind the curtain. This is where I think they are failing. They are trying to entertain the old way when things have changed.

Just take a look at the CM Punk debacle. That was the most interesting storyline in years and that wasn't even a real storyline. They should have learned from that. The real interest people have in wrestling now is behind the scenes stuff. They are failing to evolve though due to fear of exposing themselves.

I don't know about that. I certainly never was one to read the dirtsheets. The only thing I really found out about outside the show were the injuries.

But you're right that this is a different time. A lot of the time the show feels like it belongs in the 80's when shows like Scooby Doo and Columbo can repeat the exact same thing over and over again and no one would ever notice because repeats don't feel like repeats when you catch whatever you can catch on live tv.

In the age of DVRs and netflix, formulaic television stopped working and most of television has evolved to be more serialized as a response, but WWE acts like television is stuck in the past when the audience mostly didn't know or care about what happened last week or will happen next week. In some respects, WWF was ahead of the curve in constantly giving people new reasons to come back, but they seem to be falling behind in that respect.

I mean, you don't need insider info to tell you that Cena overcomes the odds is a recurring theme that's likely not going to ever end, and that they want Reigns to take that position when Cena moves on.
 

KingBroly

Banned
I don't know about that. I certainly never was one to read the dirtsheets. The only thing I really found out about outside the show were the injuries.

But you're right that this is a different time. A lot of the time the show feels like it belongs in the 80's when shows like Scooby Doo and Columbo can repeat the exact same thing over and over again and no one would ever notice because repeats don't feel like repeats when you catch whatever you can catch on live tv.

In the age of DVRs and netflix, formulaic television stopped working and most of television has evolved to be more serialized as a response, but WWE acts like television is stuck in the past when the audience mostly didn't know or care about what happened last week or will happen next week. In some respects, WWF was ahead of the curve in constantly giving people new reasons to come back, but they seem to be falling behind in that respect.

I mean, you don't need insider info to tell you that Cena overcomes the odds is a recurring theme that's likely not going to ever end, and that they want Reigns to take that position when Cena moves on.

Oh man, you should've seen how the whole Divas Revolution thing went down. It was like 'OMG GUYS, FEMALE ATHLETES ARE A THING NOW!' and created a bunch of buzz word crap with no substance.
 

tchocky

Member
How do Smackdown ratings fare these days?

Just over 2 million but they are moving to USA network (same channel as Raw) in January and the talk is that Vince wants to put a big effort to make it more relevant which they will probably do for a couple of months and then revert back to ignoring it.
 
Is it, though?

I mean, you can cherry pick smark crowd pictures that barely prove your point all you want, but who's buying the t-shirts? Who's playing the video games? Who's buying the replica belts? You? Nah, kids are getting that stuff bought by their parenta. You've got a healthy contingent of fans who either followed it their whole life or came back to it in adulthood, but that isn't what is driving these merch sales. 30 year old guys who don't buy merch and are frustrated with the product so they just pirate it aren't who they are playing to.
 

Aiii

So not worth it
I mean, you can cherry pick pictures that barely prove your point all you want, but who's buying the t-shirts? Who's playing the video games? Who's buying the replica belts? You? Nah, kids are getting that stuff bought by their parenta. You've got a healthy contingent of fans who either followed it their whole life or came back to it in adulthood, but that isn't what is driving these merch sales.

None of these pictures were cherry picked. It's just a Google search for "WWE audiences" and then clicking Image and using the search tool to get large images, but hey, they can ignore the stats, ignore the ratings, ignore the fact that the audience in the arena is mostly adult males (who are also wearing a ton of merchandise), ignore that kids aren't the ones buying the WWE Network, that their latest PPV sponsor was an Antacid medicine (because kids love those, right?) and that they're on a network that prides itself to score big in the key demographics and focuses their original programming completely to it.

WWE made their choice to go PG and pretend they're a kids program to cater to certain sponsors and take some heat off of them post-Benoit, but it's not who their actual audience is.
 
None of these pictures were cherry picked. It's just a Google search for "WWE audiences" and then clicking Image and using the search tool to get large images, but hey, they can ignore the stats, ignore the ratings, ignore the fact that the audience in the arena is mostly adult males (who are also wearing a ton of merchandise), ignore that kids aren't the ones buying the WWE Network, that their latest PPV sponsor was an Antacid medicine (because kids love those, right?) and that they're on a network that prides itself to score big in the key demographics and focuses their original programming completely to it.

WWE made their choice to go PG and pretend they're a kids program to cater to certain sponsors and take some heat off of them post-Benoit, but it's not who their actual audience is.

I'm a reasonable guy. If you've got these stats you talk about that show WWE doesn't make most of its money off kids and famlies supporting the kids hobbies, then I'll back down.
 

Sane_Man

Member
None of these pictures were cherry picked. It's just a Google search for "WWE audiences" and then clicking Image and using the search tool to get large images, but hey, they can ignore the stats, ignore the ratings, ignore the fact that the audience in the arena is mostly adult males (who are also wearing a ton of merchandise), ignore that kids aren't the ones buying the WWE Network, that their latest PPV sponsor was an Antacid medicine (because kids love those, right?) and that they're on a network that prides itself to score big in the key demographics and focuses their original programming completely to it.

WWE made their choice to go PG and pretend they're a kids program to cater to certain sponsors and take some heat off of them post-Benoit, but it's not who their actual audience is.

You can prove anything with facts, m8.
 
If only there was a breakdown of the audience available somewhere like this very page of this thread.

Totally missed that. Well that shuts me the fuck up on this subject then. Looks like I extrapolated the live crowd and visibility of the kid audience to mean that's their main market, and it seems like that isn't the case.

Well now.
 

Paracelsus

Member
So what does this mean, that the WWE is fueled by nostalgia?

No, it's fueled by people who are stuck in a limbo, because there's nothing else worth watching on tv and think it's just a phase and they'll get a new attitude era or at least a summer of punk momentarily.
 

Striker

Member
WWE would kill for the numbers they were pulling when Punk was champion.

Or even Daniel Bryan.

Or maybe Bob Backlund.
CM Punk had ratings drop just like this in his time as champion. Just the whole product has taken a big drop in overall viewers over the past year. The pin is often squarely set on the champion, and in this case, Rollins. Their booking of him as been horrendous and he hasn't been in any good feuds. Not his fault, sure, but that's how they look at it. The backfire needs to be at piss poor writing team and whoever contends this is actual entertainment (Vince, Stephanie, Hayes, whomever).
 

Aiii

So not worth it
CM Punk had ratings drop just like this in his time as champion. Just the whole product has taken a big drop in overall viewers over the past year. The pin is often squarely set on the champion, and in this case, Rollins. Their booking of him as been horrendous and he hasn't been in any good feuds. Not his fault, sure, but that's how they look at it. The backfire needs to be at piss poor writing team and whoever contends this is actual entertainment (Vince, Stephanie, Hayes, whomever).

Yeah. Ratings drops during MNF periods are common, and logical, sure.

But these aren't mere ratings drops, these are the lowest ratings in two decades, the downward trend is huge in comparison to the overall downward trend of the ratings too.

Unfortunately, it doesn't mean shit as their income from their TV deal actually increased and isn't up for a little while longer and they'll just find excuses like the MNF game doing big numbers to excuse themselves. Or they'll blame whatever talent they want to blame and de-push them, which they did in the past with guys like Bryan and Punk. Ego's just get in the way and if Triple H and the McMahon's aren't lacking in one thing, it's ego (not all unjustified, obviously, but still).
 
I'm talking about his championship run in the 90s, but I just looked it up and I forgot that it was so short. I retract my statement and replace him with Bret "Never Drew a Dime" Hart.

Yeah, his mr backlund run was literally just to get the title from bret to diesel without bret eating the pinfall.

I wouldn't be too hard on bret either

those were mantaur days
 

Murkas

Member
I've somewhat gotten back to watching WWE after stopping from around 2007-2014ish.

And by watching I mean watching the Youtube video highlights because I cannot stomach 3 hours of Raw in its current state. My view on it as an outsider is that there is no one there, who am I cheering for? Cena? people were doing that back in 2006 or what ever, Reigns? He's like watching paint dry. Who are the heels I wanna love to hate? Owens? Not really doing much with him as interesting as he is. Rusev? He just came back but doubt they'll do shit with him. New day are great but it's just promos after promos, and then they lose most the time. I'd want it so that they literally have all belts, IC on Woods, US on Kofi, and WWE on Big E, an actual heel stable, then you can build a face(s) to take them down.

But no, I'm sure WWE has the perfect heel1+heel2 vs face1+face2 tag team for us next week! I'm gonna guess Reigns and Dolph vs Breeze and Rusev.
 

RBH

Member
Foley seems sick of raw too:

I'm going to quote an article from July, 2014, called "The Sad Case Of Zack Ryder" in which I wrote: "Eventually, people get tired of finding out that the WWE Superstars they have supported with their cheers, their signs, their purchases, their follows, and their likes aren't real Superstars - and, little by little, those fans lose interest in WWE, find other interests, and become former WWE fans."
I am one of those people on the verge of becoming a former WWE fan. I'm tired of being told through Raw, Smackdown and PPV's that WWE superstars I have rooted for - from Ziggler to Cesaro to Kevin Owens aren't top stars - no matter how strongly crowd reaction seems to disagree. I'm tired of NXT stars getting their big "break" in WWE, just to be treated like jokes.


More on his fb page: https://www.facebook.com/RealMickFoley/?fref=ts

USA Today picked up on this:


http://ftw.usatoday.com/2015/11/wwe-mick-foley-explains-problems-with-wwe
 

Forkball

Member
CM Punk had ratings drop just like this in his time as champion. Just the whole product has taken a big drop in overall viewers over the past year. The pin is often squarely set on the champion, and in this case, Rollins. Their booking of him as been horrendous and he hasn't been in any good feuds. Not his fault, sure, but that's how they look at it. The backfire needs to be at piss poor writing team and whoever contends this is actual entertainment (Vince, Stephanie, Hayes, whomever).

Yeah that's my point. People complained about the drop in ratings when Punk was champ, but now ironically if they pulled Punkish numbers next week, people would consider it a miracle.

You could write a book about how bad the booking in the WWE is (I'm sure someone will one day). It's ironic since their in ring talent is amazing. I mean these guys routinely wrestle 20 minute matches nearly every week on free TV, and they are entertaining matches, but over time you become desensitized to them because they are ultimately pointless and don't build towards anything.
 
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