JesseEwiak
Member
Ratings have been declining ever since The Attitude era ended. They rose back up again for a short period of time, then dove again. Ratings have been on a steeper downward trend currently. But it also lines up with people getting rid of cable. Bad show + less people watching cable = ratings dive.
WWE makes a ton of money through advertising now. It's why they insist on keeping RAW 3 hours because they make a lot of money by showing so many commercials over those hours.
Actually it's more USA pays them a lot more money because a bad 3rd hour of RAW still increased their Network average.