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[Agent Icebeezy]

Is it even confirmed that MS is paying MTV for the special? Sure, something's probably changing hands, but this is a big deal for the network too.

I wouldn't be surprised if it were just normal, mutual programming. This scoop on every other media venue is good, good news for MTV execs. I don't see why Xbox marketers would have to pay them for it.

If we see commercials, then I doubt Microsoft paid for it. If it is a solid 30 minutes of non-stop Xbox 360 programming, then I'd assume that Microsoft did pay for it

 

[TheTurtleTitan]

I hope they air some Xbox 2 footage as commercials because MTV's commercials are long as hell.

 

[midnightguy]

I hope they air some Xbox 2 footage as commercials because MTV's commercials are long as hell.

hell yeah

 

[Dragmire]

I don't know. Even when I was in high school (late nineties), MTV was considered pretty crappy. All you'd hear was, "What happened to Music Television." From what I've heard from high school kids since then, the perception seems even worse (at least in anecdotal terms). Especially because of the boy band fad that lasted for a while, with all the catering to young girls.

What's most telling isn't this stupid MTV show, but Microsoft's aggression. Surely they're paying a lot of money to have a televised X-Box special. Granted, they're cutting the first X-Box majorly short, but who knows if people will even notice or care?

 

[Chiggs]

That is because Sony has had way better games and a much higher amount of quality titles then both Xbox and Cube combined.

Exactly. It just remains to be seen if Microsoft can do the same (their Japanese lineup is already head and shoulders above last generation).

The point I was trying to make - and I'm sure some of you already know this - is that technological superiority, while nice to have, in no way guarantees market dominance.

 

[TheDuce22]

I cant think of a better way to build hype for Xbox 360. At the very least it gets the word out that the thing is coming.

 

[WordofGod]

Exactly. It just remains to be seen if Microsoft can do the same (their Japanese lineup is already head and shoulders above last generation).

The point I was trying to make - and I'm sure some of you already know this - is that technological superiority, while nice to have, in no way guarantees market dominance.

I agree with you 100%. All Microsoft needs is amazing games. If they have these and at least match the quantity that Sony will have, Micrososft could end up taking at least 50% of the market from Sony. We all know it is the games that determine who win each generation: N64 vs. PlayStation1 proved that.

 

[SpeedingUptoStop]

I think he's a hardcore gamer. Or so i've been told

I pretty sure he is, to an extent. Back when I actually watched MTV, he was on TRL and the interview got around ot gaming. He kept trying to refer back to KOTOR while the host was trying to talk about Madden. I can't remember much else, but that was the outline basically. He does know a few things, but obviously not as much as us.

 

[soundwave05]

I agree with you 100%. All Microsoft needs is amazing games. If they have these and at least match the quantity that Sony will have, Micrososft could end up taking at least 50% of the market from Sony. We all know it is the games that determine who win each generation: N64 vs. PlayStation1 proved that.

Actually really the N64 proved how strong the market leader's sway can be in the next generation.

Sony had like 99% of the third party support to themselves and Nintendo still managed to sell a pretty impressive 33 million systems. A lot of those people bought an N64 because they had an SNES previously.

If PS3/XB2 both have good games and an emphasis on the older consumer (which they both will), then I think things like brand perception/trust, backwards compatibility, hardware power, extra hardware features (video playback and so on), etc. become more important.

As long as Sony maintains the trust of their 100 million strong fanbase and continues to give that fanbase the types of games they want, I think MS might be able to hang tight for a while, but in the long run, its a race that Sony will eventually win.

 

[Yusaku]

People bought the N64 for Mario. Not because of some kind of brand loyalty. If anything, history has shown that gamers are very fickle and are not particularly loyal.

 

[soundwave05]

People bought the N64 for Mario. Not because of some kind of brand loyalty. If anything, history has shown that gamera are very fickle and are not particularly loyal.

Mario 64 helped but I know a lot of my friends gave me an earful about how "Nintendo really screwed up with the N64. I thought it would be like the SNES", etc. etc. etc.

That's why brand trust can be a powerful thing, but it can also be a real bitch to re-earn that trust once you drop the ball (as Sega discovered, and Nintendo has as well).

 

[KyotoMecca]

"as it's believed that both Microsoft and Sony have ditched the sequential numbering system for their new machines.........."

PlayStation 720? :lol

So says GI.biz.

 

[The Take Out Bandit]

It's stuff like this though that makes you wonder what the fuck Nintendo's doing. You almost forget they're there with all of this back and forth between Sony and MS.

I'm sure Nintendo will have a world exclusive debut on Sesame Street where Not-Cookie Monster can sing about Nintendo being a "sometimes game company". :lol

 

[shpankey]

I think the move is brilliant. Though I wonder how well it's going to go over with the gaming media. Do you thin they might see this as MSFT leaving them high and dry? and maybe take it personal? They could of course be very mean when it comes to review time and comparison time.

 

[Stinkles]

The PS3 is going to be considerably more powerful (which will likely lead to better looking third party titles)

I find this post highly agreeable. Like most of the GAF posters, I actually own all three next gen platforms, including the Revolution and am therefore able to make accurate, informed posts like the one above.

 

[mrklaw]

I think that Microsoft is basically going to follow the Sony model and just outdo them at every turn, especially money-wise. You, along with others, are either doubting, discrediting, or just plain disregarding Microsoft. For the life of me, I don't understand. Maybe it is your preference that Sony stays in the lead. This isn't some cheap mom and pop knockoff company, it's fuckin Microsoft. Money makes the world go round and they sure do have a shitload. I just think they are going to follow along the same protocol like they do in just about everything else. 1st generation, throw out a product, learn ins and outs of the biz, get a feel for the industry. 2nd generation, make them bleed. That's the usual Microsoft M.O. I honestly don't see that changing. They view Sony as a threat to Windows. You think MS, you think Windows. The bread and butter of their whole operation. In any event, I may be 100% wrong about this. However, watching the way they flicked Netscape and Sun off like dirt on their shoulder, I fully believe they have the ruthless capacity to take it to whatever level they need it to be at, even when it comes to losing shitloads of money. I think that is the Microsoft we will see this generation.

Apart from all the times that they've failed in exactly that plan. Yes they are huge in the PC Software business, but not much elsewhere. They are struggling with the cellphone market, failed in the TV STB market.

Just because they have money doesn't guarantee success. They often give it a couple of goes, then give up if they haven't reached the targets they planned.

And CE is not a MS speciality area. Sony will not let this one go quietly. I'm sure it'll be a good fight.

 

[Axsider]

I think that Microsoft is basically going to follow the Sony model and just outdo them at every turn, especially money-wise. You, along with others, are either doubting, discrediting, or just plain disregarding Microsoft. For the life of me, I don't understand. Maybe it is your preference that Sony stays in the lead. This isn't some cheap mom and pop knockoff company, it's fuckin Microsoft. Money makes the world go round and they sure do have a shitload. I just think they are going to follow along the same protocol like they do in just about everything else. 1st generation, throw out a product, learn ins and outs of the biz, get a feel for the industry. 2nd generation, make them bleed. That's the usual Microsoft M.O. I honestly don't see that changing. They view Sony as a threat to Windows. You think MS, you think Windows. The bread and butter of their whole operation. In any event, I may be 100% wrong about this. However, watching the way they flicked Netscape and Sun off like dirt on their shoulder, I fully believe they have the ruthless capacity to take it to whatever level they need it to be at, even when it comes to losing shitloads of money. I think that is the Microsoft we will see this generation.

MS will NEVER rule the japanese market. And so, they will never be the marketleader

 

[FightyF]

They better have Jack Black there playing PGR3!

 

[Rhindle]

Apart from all the times that they've failed in exactly that plan. Yes they are huge in the PC Software business, but not much elsewhere. They are struggling with the cellphone market, failed in the TV STB market.

Well, they've never really made a priority of the cellphone market because their tech is still a bit shaky. They'll probably get aggressive about pushing the market with Smartphone 2004/5.

In the STB area, every indication is that they are going to be very successful. Comcast, the largest cable operator by far, is rolling out Windows STBs. And they have most of the major phone companies onboard for the video services rollouts.

MS will NEVER rule the japanese market. And so, they will never be the marketleader

Well, you'll always be able to cling o the first part of your statement.

 

[duckroll]

I find this post highly agreeable. Like most of the GAF posters, I actually own all three next gen platforms, including the Revolution and am therefore able to make accurate, informed posts like the one above.

I think it's pretty obvious both the Revolution and the PS3 will be more powerful than the X-Box 2. It's no secret that MS is launching THIS year while Sony and Nintendo are holding back till 2006, so there's no question as to whether the Revolution and the PS3 will be more power in technical aspects. The Gamecube and the X-Box came out after the PS2 and they're both more powerful than the PS2 in just about every technical aspect.

 

[Redbeard]

It's far from obvious that the revolution will be more powerful.

 

[gofreak]

Back slightly more on topic, this was posted on Shacknews. Sorry if it's old:

Game Informer's Billy Berghammer contacted Peter Moore, a veep over at Microsoft, and squeezed this out of him: at the show, gamers will be told the name of the system, see the system and controller, and view a few quick snippits of gameplay. He also confirmed that it is a ploy to one-up Sony for already one-upping them.

There was a little doubt over whether they'd show the actual system on MTV, but it seems they will (which to be honest, makes complete and total sense). Not sure if I like only "quick snippets of gameplay" though. Seems we may have to wait till E3 for the heavyweight media and specs. Oh, and I'd say he was joking about the last part (one-upping Sony for trying to one-up them) - according to BlimBlim it's been planned since early in the year, so..

But yes, of course we're past the days of MASSIVELY HUGE visual leaps between generations. There's no 2D-to-3D coming. But 3D can get an awful lot better between generations, enough better IMO to drive demand for new generations of systems into the foreseeable future.

True photorealism really is very very far off. Though I think next gen we'll start to see glimpses of it, in certain genres.

 

[jobber]

I heard on WSJ radio show this morning about this and Sony is planning on a special before this one airs. Nintendo had no comment...

 

[Chrono]

I heard on WSJ radio show this morning about this and Sony is planning on a special before this one airs.

AWESOME! The more news the better.

Nintendo had no comment...

:'(

 

[bitwise]

I heard on WSJ radio show this morning about this and Sony is planning on a special before this one airs. Nintendo had no comment...

really

i cant find any info on this special.. they announced it on the WSJ radio show?

u sure.. hope its true though, wouldnt mind knowing about ps3 either.

 

[Blimblim]

according to BlimBlim it's been planned since early in the year, so..

I've known since february, so it must have been planned since quite a bit before that.

 

[human5892]

I heard on WSJ radio show this morning about this and Sony is planning on a special before this one airs.

Seriously?

 

[gofreak]

I heard on WSJ radio show this morning about this and Sony is planning on a special before this one airs. Nintendo had no comment...

Who exactly said that? Did someone just say "i wouldn't surprised if sony plans a special before this one"? That'd mean nothing, really. We need details!

I'd be highly highly surprised if Sony did any of kind of mass-media event ala this MTV event before E3.

 

[bitwise]

Who exactly said that? Did someone just say "i wouldn't surprised if sony plans a special before this one"? That'd mean nothing, really. We need details!

I'd be highly highly surprised if Sony did any of kind of mass-media event ala this MTV event before E3.

yeah, i smell a misunderstanding.

and if not, then they made a serious error in how they announced it, cause when MS announced theirs, it was all over the place. You couldn't miss the news

 

[gofreak]

yeah, i smell a misunderstanding.

and if not, then they made a serious error in how they announced it, cause when MS announced theirs, it was all over the place. You couldn't miss the news

Well, initially it got leaked out through brandweek before MS announced it. Which isn't much different from it getting leaked out on a radio show, just that less forumites might have been listening at the time If this was happening, once Sony made an announcement you'd know all about it (like how MS's story got everywhere once they sent out their press release).

 

[bitwise]

you say some odd things gofreak.

brandweek was the perfect way to announce something like this, within an hour it was all over the game sites, etc and then later on when the official release came out it hit cnn, etc

i mean the way this sony one was supposedly announced has us wondering if its even freakin real or not. the WSJ radio hour? :lol

you cant say its about the same

 

[gofreak]

you say some odd things gofreak.

brandweek was the perfect way to announce something like this, within an hour it was all over the game sites, etc and then later on when the official release came out it hit cnn, etc

i mean the way this sony one was supposedly announced has us wondering if its even freakin real or not. the WSJ radio hour? :lol

you cant say its about the same

If you expect Sony to "announce" this on a WSJ radio show and then say nothing more (i.e. no followup press release), then it's you that's thinking some odd things That in itself wouldn't even be an announcement! Certainly, you'd here all about it once they got a press release out, but it's not uncommon for word to slip out by other means before the official PR.

Trust me, there'd be no trouble in giving people enough notice to make sure as many as possible are watching

 

[bitwise]

i never said that. im sure Sony would release something official.

What I said was, when brandweek announced it, it was all over the internet before the official press release was even out. which is not the "same" as us guessing whether or not something was said on some radio show on one forum thread on the internet.

the way the MS one was announced was masterful. The way they are announcing this (supposed) Sony one sucks. The end.

 

[Prine]

I hope they air some Xbox 2 footage as commercials because MTV's commercials are long as hell.

And its full of Jamster ringtone ads. Grrr

 

[gofreak]

What I said was, when brandweek announced it, it was all over the internet before the official press release was even out. which is not the "same" as us guessing whether or not something was said on some radio show on one forum thread on the internet.

True, but in this case, the specialist media would find out at the same time as everyone else which isn't really a problem (in the MS case, it was really only reported by the specialist media when the brandweek article became available - it only hit mainstream news sites with the official PR). It'd a matter of finding out now versus a little later - it doesn't matter.

Anyway, I can't believe we're arguing over this :lol I'll be very surprised if this turns out to be true.

 

[bitwise]

haha tru, why are we arguing about it :lol

wish someone else here had heard the show though..

 

[sprsk]

And its full of Jamster ringtone ads. Grrr

DIAL XBOX1 TO GET THE BLING BLING RIMS



Seriously though, a 30 minute show with one live performance, that leaves about 15 minutes of actual xbox2 stuff and even then im sure its going to be lamed up by stupid celebrities that know nothing about what they are doing.

I can almost guarantee itl be mostly EA games as well.

 

[Axsider]

It's funny to know what some people here are thinking ;-D
They/you think MS is hard at work on pushing the Xbox360 and SONY is "only" working on the PS3 and NOTHING MORE. :lol :lol
You will be suprised....

 

[bitwise]

You will be suprised....

when?

 

[jobber]

Seriously?

Yes seriously. I woke up to get some water this morning and I usually leave my sports talk radio on and at 5 am Wall Street Journal Radio comes on. They were talking about MS holding this MTV Special and Sony is already planning on something before the special. Nintendo didn't have a comment on it. That's all they said. Maybe it's something on WSJ's website.

EDIT: Sony didn't make that announcement just for that show. WSJ follows video game news pretty close due to Sony and MS being a major part of the stock market. Anything news worthy item(i.e. console news) seen on this board is usually reported the following morning.

and it's not a bugmenot log in for the site -_-

 

[teruterubozu]

It's not that much of a stretch to think that Sony is scrambling for an unveiling of some sort before Microsoft. Why not? If you were a Sony Exec and heard about the MTV unveiling wouldn't you be running around with your head cut off?

I'm surprised Microsoft let everyone know about the show so early! A counter attack is still possible...But that depends on how gutsy Sony wants to be

 

[Mama Smurf]

Man, I hope these are just teasers, I don't want big blowouts before E3. I know it shouldn't matter, but I like the idea of barely seeing anything until the press conference.

It's like Christmas when you're a kid. Some presents are under the tree weeks before the day, and there's no real reason you can't open them early, but you don't as you know Christmas will be that much better if you don't.

 

[teruterubozu]

E3 has become too big for itself - it's gone beyond the borders of that one week...

 

[bitwise]

It's not that much of a stretch to think that Sony is scrambling for an unveiling of some sort before Microsoft. Why not? If you were a Sony Exec and heard about the MTV unveiling wouldn't you be running around with your head cut off?

I'm surprised Microsoft let everyone know about the show so early! A counter attack is still possible...But that depends on how gutsy Sony wants to be

so early? its 30 days!

sony might be able to pull together some press meeting or something in that time but not something on the scale of this MTV special..

 

[teruterubozu]

You're right it won't be on the scale of MTV. But something is better than nothing? Maybe? Sorta?

I think this is MTV thing is a huge blow to the likes of game magazines, websites and G4.
The enthusiast media loyalty is gone.
It used to be mags that broke hardware stories and such.

 

[bitwise]

hmm.. havent heard any negative comments from the gaming media. you sure about that

 

[HokieJoe]

MS will NEVER rule the japanese market. And so, they will never be the marketleader

:lol

MS needs to do better but, in terms of sheer market size, they don't have to 'RULE' the Japanese market.. The European, American, and other emerging Asian markets will be more important going forward.

 

[teruterubozu]

hmm.. havent heard any negative comments from the gaming media. you sure about that

No not sure - just a wild guess as always! Love shooting in the dark...sometimes you'll hear a yelp!

 

[Lord Error]

Jobber, it might as well be that WSJ mixed up their news as there was this news that Sony's E3 conference will be before Microsoft's.

It's not that much of a stretch to think that Sony is scrambling for an unveiling of some sort before Microsoft. Why not?

Because they are releasing their console at least 4-6 months later than MS, and in Japan? Probably 9-12 months later here in the US.

 

[HokieJoe]

You're right it won't be on the scale of MTV. But something is better than nothing? Maybe? Sorta?

I think this is MTV thing is a huge blow to the likes of game magazines, websites and G4.
The enthusiast media loyalty is gone.
It used to be mags that broke hardware stories and such.

While I'm sure the gaming mags would prefer to get the scoop...

I wouldn't worry about them too much. The audience that MS is tailoring their show to are not hardcore. MTV's audience largely consists of pimple-nose Johnnies, and Bubble-gum poppers- totally different than the 'hardcore' audience. I'm sure that the gamer mags understand this.