Sooo...it's basically a price increase for new subscribers? Why not just convert all new Gold subscriptions to a Gamepass subscription? They could've kept the price the same, LITERALLY just convert the new Gold subscribers to a Gamepass equivalent subscription for the length of time the Gold subscription would've covered. Seems like it'd of been the much better option.
As-is this looks like it's blowing up in Microsoft's face, even with the core of the community. I
really don't get why Microsoft did this the way they did and couldn't predict the pushback that's coming about. I'm not saying they're the only one who's pulled off stuff like this, lest we forget Sony silently increased cost of their games to $70. But the thing is, Sony at least did it the
right way (right in terms of optics, not that it was ethically right to do): they buried that price increase behind hype for their PS5 showcase and new game footage, release dates, and preorder openings.
Why didn't Microsoft think to do something similar? Again yes, it'd probably look a tad bad but if they had pushed this quietly behind, say, some new gameplay footage for Hellblade II, Halo Infinite, or some major AAA game they have marketing exclusivity on like Elden Ring, I
guarantee you the vast majority would focus on that instead and it'd of softened the blow of this Gold price increase. As-is, this just feels like they're giving Sony an opportunity to capitalize to build more goodwill and positive optics with the gaming community, at the expense of Microsoft.
Terrible way to go about communicating this decision IMHO.