How so? I feel that the "i" brand is prevalent enough that people know what it is, yet the 3DS is well known enough by this point that the "3DS/DS" fiasco won't be repeated at this point.
Even in normal conversation, the name is awful since "new" is just a normal adjective that could easily apply to a system. "Hey bro, did you get a new 3DS?"
"Yeah I just picked one up from amazon a few days ago."
"You get any faceplates for it?"
"Wait what?"
"The New 3DS has a feature where you can get a different faceplate for the shell"
"Er, "the" new 3DS? What do you mean the new 3DS. You just asked if I got a new one. What is the name of the new 3DS."
"New 3DS"
"Yes that's what I said"
...