Yes, but look were EA is now...DA is one of the best games on the market currently. they analyzed their mistakes and found what we the player wanted. They came out of the gate and said Skyrim was a huge influence on how their game played and worked. EA is a much better company than it was from a few years ago. That's not to say ME3, DS 3, or BF4 didn't happen but it looks like EA is learning that if you make a good game, market it a little and let word of mouth do the rest you can save on cost and garner praise from us gamers. EA is learning, this might be the start of Ubisoft learning too.
The fact that people like you, and so many others, forget what EA did before is pretty saddening.
Do people easily forget that EA does this in cycles? Remember when they had the initiative to release new unique games like Dead Space, and Mirror's Edge? People were also saying they learned from their mistakes.... then we got Dead Space 3, Mass Effect 3, BF4....hell even the BF: Hardline is utter garbage - it's a lazy mans mod, because why give modding to the community who could do a better job, gotta get that BF money.
EA is no better than Ubisoft, EA is just on a cycle, so is Ubisoft. They haven't learned anything, they just learned how far they can push before the consumer pushes back, and they will keep doing it to see how far they can get away with certain things. EA and Ubisoft will never change, they will also do what's best for the company, not what
would be in the best interest of the consumer, because you know $$$.
It's a rare breed to find a game developer who actually cares about the consumer, even a little bit, and is becoming more and more of a rarity. Which is a damn shame. I understand companies need to make money and it's all about profits, but sometimes in all of that shit show the consumer has to be remembered, otherwise you are going to be left with nothing one day.