Man, I think the same thing that you. Really. But I insist, we don't think like the rest of the consumers. That's why we are here wasting our time in this kind of discussions (a said wasting because our complains are not going to do anything with the situation).
They need to appeal a wider range of people. One way was this, the other way is create a tutorial (which I usually hate) that oblige you to make some basics things to unlock the full potential. Assuming this is the reason why they blocked the content in the first intance, right.
I'm not justifying, but trying to understand a risky day-one condition. At least for me, it makes some sense when I put myself in the place of casual gamers or kids who have the money.
Overall, the game needs to be sold.