Batman V Superman’ Takes A Dive With -70% Second Weekend

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It doesn't include marketing. Word is they need $800 million just to break even. Not counting profit.

That said with its Box Office run, blu ray release, and eventual TV rights BvS will no doubt be profitable. Just not to the level WB were wanting

I would love to see a spreadsheet of the cost involved in making the movie lol. 800 mil just to break even is ridiculous
 
Does this budget include the preproduction work on the cancelled Miller film as well? I know that's why Tangled's budget was so high.
 
Although I enjoy Marvel/Disney(G/PG rated) movies they have a different tone compared to DC/WB(M rated) movies, lets keep it that way.

What country do you live in? Because TDK trilogy, MoS, and BvS all have a PG rating here in Canada, same as all of the MCU, Spider-Man, and X-Men films except The Wolverine and Deadpool (which are 14A).

Regardless, there is nothing in the Batman v Superman script that is more mature than Zootopia, Disney's current theatrical G-rated film.
 
Gitesh was saying 18-19 for Friday right up until it came in at 15.3, though, right?

20 mil is still probably not enough to get it over 50 for the weekend, considering Sunday's likely gonna drop.

Keep in mind, this is solely the film's word of mouth at work: It has zero competition, and hasn't had any this whole week. Plus it's had Spring Break to buoy the weekdays.
 
Been saying, it's a record breaking weekend!
It will probably be biggest super hero drop ever, but can it take the crown for biggest drop for a film to open over $50m?
 
With Batman and Superman together for the first time and the set up to the entire DCU? No way they wanted less than 1 Billion. That had to be the minimum expectation for success

If this was just another solo Superman feature then I'd agree with you. But it's got the dark knight involved. Grossing less than the last two Batman movies is definitely not what they want. It's the same sort of decline that sent Sony into panic mode with ASM2. And that's not even factoring in how this is supposed to launch an entire cinematic universe.

EDIT: I'm not saying they're going to cancel all their plans. But something's got to be done here.

I get that. What I mean is, if BvS doesn't reach 1b WB can still spin it by saying it grosses more than MoS which should be within their (worse) expectation.

The movie need to gross more than MoS first of course. Or else, plenty of people at WB are fucked.
 
Wait, how'd they change it? That's really interesting.
Original:

Batman: "And what about Dick Grayson?"

E-2 Superman: "Yes?

Batman: "Is he a better man on your earth than he is on mine?"

E-2 Superman: "No."

New:

Batman: "And what about Dick Grayson?"

E-2 Superman: "Yes?"

Batman: "You said this earth corrupts everything. Is the Dick Grayson of my earth a corrupted version of yours?"

E-2 Superman: "No."

iDzSQi8l.jpg
 
And its not just enough to turn a profit. Opportunity costs and wether they could have made more with the same amount of money with a different project(s) are a huge consideration when looking at that size of a project as a success or not.
Yeah this movie is already a bust in terms of audience temperature to the DCEU.

The break even point is 800m (according to Variety).
It is breaking at a 60/40 split international to domestic. That would mean $475m international and $325m domestic? So another $120m domestic and $100m international? Just to break even.
 
Right now, it looks like the movie will probably come in with just enough to WB to make a bit of profit off of it.
But, with this huge drop, it also shows that the direction they were going with things is not what the public wants, even if they will squeak by without losing their shirts over it, meaning they will probably back off just a bit to reevaluate their plans.
 
Assuming a $48M weekend, if BvS falls another 57% (definitely possible, films that have such huge second weekend declines that aren't caused by competition tend not to stabilize too quickly), it's third weekend will be below Man of Steel's.

Not the cross stream Ghaleon is looking for, but a fascinating comparison nonetheless.
 
Assuming a $48M weekend, if BvS falls another 57% (definitely possible, films that have such huge second weekend declines that aren't caused by competition tend not to stabilize too quickly), it's third weekend will be below Man of Steel's.

Not the cross stream Ghaleon is looking for, but a fascinating comparison nonetheless.

And Man of Steel normalized on the third weekend for the most part after having a sizable drop in the second weekend. Granted, the second weekend had some huge openers, but it was still a sizable drop.
 
I wonder what effect, if any, the mixed reception this film has received will impact the box office performance of Suicide Squad

SS was always going to be a smaller movie. The title alone will turn off some parents from taking kids to see it.

I think I read that Batman is briefly in it so they may play that up in tv spots due to the generally positive reception to Baffleck
 
So they need around 700-750mill world wide to break even?

It'll break even no problem unless it drops even harder. It's the profits that are the problem. WB is chasing that Harry Potter/Marvel money.

Gitesh was saying 18-19 for Friday right up until it came in at 15.3, though, right?

20 mil is still probably not enough to get it over 50 for the weekend, considering Sunday's likely gonna drop.

Keep in mind, this is solely the film's word of mouth at work: It has zero competition, and hasn't had any this whole week. Plus it's had Spring Break to buoy the weekdays.

Yep, that's the astonishing thing. It's up against nothing. Hell, Force Awakens is #12 at the box office currently and it's coming out on home platforms in two days. It's so odd.
 
SS was always going to be a smaller movie. The title alone will turn off some parents from taking kids to see it.

I think I read that Batman is briefly in it so they may play that up in tv spots due to the generally positive reception to Baffleck

Or just don't advertise Batman at all and keep his appearance a surprise for a few people that aren't following production.

Yep, that's the astonishing thing. It's up against nothing. Hell, Force Awakens is #12 at the box office currently and it's coming out on home platforms in two days. It's so odd.
And on so few screens as well. It is so weird.

Very excited for the blu ray release though!
 
Holy shit, it's still at #12? I had stopped keeping track. I knew the 2nd runs had gotten a hold of it (and were scheduling the living shit out of it) but I didn't know it was still in the top 20, much less two spots out of the top 10.
 
I see a future where Disney buys the rights to DC and makes a proper DC movie.

They would have to buy all of Time Warner. Bewkes said he's open to selling, but he ain't selling anything separately.

Although I enjoy Marvel/Disney(G/PG rated) movies they have a different tone compared to DC/WB(M rated) movies, lets keep it that way.

They would keep it as different as the creators wanted. Pulp Fiction, Kill Bill, and No Country for Old Men were released when Miramax was owned by Disney.

If Disney bought the DC rights they could probably trade them to Fox for all their Marvel properties....

This is my feeling as well.

Batman and the DCU for FF and Xmen

That would be a horrible trade. Full DC rights for live action movie rights to X-Men and, the - at least for now - irrelevant FF? Not a chance in hell.

At least not without buying all of WB.

You mean all of Time Warner
 
Word of mouth i suppose.

I wonder what shit thing folks heard about, i can of two moments that Problably killed it for people.
 
Holy shit, it's still at #12? I had stopped keeping track. I knew the 2nd runs had gotten a hold of it (and were scheduling the living shit out of it) but I didn't know it was still in the top 20, much less two spots out of the top 10.

It only dropped 9% for the week as a whole, last week. Second run theaters definitely kicked in.

What a fucking run. It had the apeshit opening, and great legs behind it.
 
The concern for WB is not just making a profit on BvS. They obviously will, at the very least once ancillary revenue is accounted for. But this is supposed to be a franchise launcher. So if it's (generally) disliked by audiences, that sours the films going forward.

Amazing Spider-Man 2 made more than $700 million worldwide. It was profitable, just like BvS will be. But Sony still abandoned their Spider-Man plans because the well had been poisoned at that point.

I can't imagine WB is going to do anything so drastic, but there has to be a lot of fretting going on right now.
 
Original:

Batman: "And what about Dick Grayson?"

E-2 Superman: "Yes?

Batman: "Is he a better man on your earth than he is on mine?"

E-2 Superman: "No."

New:

Batman: "And what about Dick Grayson?"

E-2 Superman: "Yes?"

Batman: "You said this earth corrupts everything. Is the Dick Grayson of my earth a corrupted version of yours?"

E-2 Superman: "No."

Why was earth 1 Dick a bad person? Isnt that Robin / Nightwing? Im not a DC guy :/
 
It only dropped 9% for the week as a whole, last week. Second run theaters definitely kicked in.

It's also going to make a killing on disc and digital. Anecdotal evidence and all, but I know quote a few people that bought the digital copy just to watch it this weekend, even though they are going to buy it on blu ray on Tuesday, which also comes with the digital copy.
I think there will be many double dips on it.
 
I mean: This is likely going to be a 70% weekend-to-weekend drop. Maybe more. Maybe even possibly the biggest weekend-to-weekend drop for any film that's made more than 50mil in its opening weekend. It will have done that with no major releases to contend with, with large numbers of children out of school all week, and it will have done that with BATMAN, SUPERMAN, and WONDER WOMAN onscreen together for the first time ever in live-action.

There is no way to spin that. Zero. It cannot be spun.

I mean, they're gonna fuckin' try
 
Why was earth 1 Dick a bad person? Isnt that Robin / Nightwing? Im not a DC guy :/

He's not, that's the point. Dick is still as good and noble as ever.

You might be confused... That Superman is from Earth 2, the supposedly "better Earth" that was sacrificed. He's claiming Earth 1 has gone to total shit and everything is bad as a result.
 
Yeah the part that makes this scary for WB is that there is a 70% drop off with no competition.

That means your business isn't being stolen by rival films. It means consumers are actively avoiding the film. And that is a very worrying statistic, especially for a franchise launching Tentpole movie.
 
The concern for WB is not just making a profit on BvS. They obviously will, at the very least once ancillary revenue is accounted for. But this is supposed to be a franchise launcher. So if it's (generally) disliked by audiences, that sours the films going forward.

Amazing Spider-Man 2 made more than $700 million worldwide. It was profitable, just like BvS will be. But Sony still abandoned their Spider-Man plans because the well had been poisoned at that point.

I can't imagine WB is going to do anything so drastic, but there has to be a lot of fretting going on right now.

Amazing Spider-Man 2 was not profitable during its theatrical run; its production costs coupled with P&A far outweighed the box-office gross generated.

Spiderman merchandise revenues were previously split 50-50 between Marvel & SONY - SONY sold those rights for a paltry $350M during its restructuring.

Needless to say, ASM2 was profitable in the long-run, but this is SONY Pictures crown jewel, pretty scary if it can't muster a profit from theatrical gross - the same applies for WB and the DC universe.

The under-performance of BvS and paltry reception does not only affect WB's film slate, but also revenues generated from a licensing standpoint as films are usually marketing vehicles for licensing opportunities among others.
 
It's also going to make a killing on disc and digital. Anecdotal evidence and all, but I know quote a few people that bought the digital copy just to watch it this weekend, even though they are going to buy it on blu ray on Tuesday, which also comes with the digital copy.
I think there will be many double dips on it.

I preordered it digital on my PS4 and they were late posting it Thursday night (went live pretty much everywhere at 10 pm). I was looking forward to it so much I purchased it again digital through Xbox Live. And I have the blu ray disc en route from Amazon. I'm aware that's dumb. I don't care. WORTH IT

Anyways, sorry if this was answered but what time do we usually get reliable Saturday numbers?
 
I mean: This is likely going to be a 70% weekend-to-weekend drop. Maybe more. Maybe even possibly the biggest weekend-to-weekend drop for any film that's made more than 50mil in its opening weekend. It will have done that with no major releases to contend with, with large numbers of children out of school all week, and it will have done that with BATMAN, SUPERMAN, and WONDER WOMAN onscreen together for the first time ever in live-action.

There is no way to spin that. Zero. It cannot be spun.

I mean, they're gonna fuckin' try

Yeah, I wonder how hard they'll try. Sometimes studios up and admit they didn't connect, but after last weekend's triumphant launch, that's gonna be an awkward pivot.

I think it kind of got lost over the course of the day, as we dialed in a range between $52 and $48m, just how enormous a disaster this crash is regardless where it settles. Even yesterday when many estimates were ~$60m (Deadline's prediction before data came in was $62m IIRC), it was a pretty nasty drop given spring break and no competition. Now it's literally historic, and the only question is what parts of the train will still be recognizable when it's done burning.

Often we look at these things and talk about extenuating circumstances. What the holiday schedule was, what competition entered the market. BvS had a clear runway and word of mouth was so bad people just up and didn't go the movies instead. Imagine it actually had competition. It's a 70%+ drop, and we can still say, well it coulda been worse if it didn't have such a great schedule propping it up.
 
Amazing Spider-Man 2 was not profitable during its theatrical run; its production costs coupled with P&A far outweighed the box-office gross generated.

Spiderman merchandise revenues were previously split 50-50 between Marvel & SONY - SONY sold those rights for a paltry $350M during its restructuring.

Needless to say, ASM2 was profitable in the long-run, but this is SONY Pictures crown jewel, pretty scary if it can't muster a profit from theatrical gross - the same applies for WB and the DC universe.

The under-performance of BvS and paltry reception does not only affect WB's film slate, but also revenues generated from a licensing standpoint as films are usually marketing vehicles for licensing opportunities among others.

Thing is, Sony was in a position that they could abandon the ASM franchise. WB still has two more movies in production to come out in the next 14 months, plus Justice League being prepped to film. They could still cancel or delay the latter, but they're still left having to promote this franchise as it is for atleast two more movies.
 
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