It does seem madness that they let the competition essentially get free word of mouth and create FUD (fear, uncertainty, and doubt in this case) around PS5 having similar features.
Xbox is essentially cresting easy to market names for techniques they both have and in some cases (SSD wise) PS5's solution may even be better.
I do not want Sony engineers to lose focus and worry more about marketing than tech, but their marketing needs to wake up a bit more and be more transparent with people (I like to know what happens in software updates thank you

) and get people excited. They created a name for their audio solution, Tempest, but not for their I/O crown jewel?! Why?