They've been doing that for years. They explain exactly what's the native res, what's the upscaling technique used, and what's the output res. They tell you the pros and cons and how it looks in motion. DF isn't acting any more irresponsibly than before. It's fanboys using their information as console war ammo. Their slides always show DLSS PERFORMANCE or QUALITY or BALANCED and they never try to pass it off as native.
They don't need to walk a thing back. People just need to stop being idiots and realize the nuances instead of using them to console war. Console users don't demand 4K either, they demand good image quality which is not possible when reconstructing from 720p using FSSR. Of course, the results will be mocked when 1. the IQ is crap, and 2. the internal res is low.
The consoles for the most part did not have good upscaling barring a few exceptions such as IGTI and some checkerboarding (that still look worse than DLSS). Now that PSSR is joining the fray, they will be able to get an image quality comparable to DLSS. However, even PSSR won't be able to make 720p look good. Temporal upscalers still need something to work with. They're not a free pass to run games at PS360-era resolutions.