It's how they justify a $60 a year P2P service that has ads.Tried out the Xbox Live app. Kinda cool. Can navigate your Xbox from the app, including launching games. I fired up Reach from it, but once it loads, you have to use the controller. Probably not that handy for most things, but it'll be nice for Netflix since I'm usually already on my phone when Netflix is on. Its pretty cool to have them add features like this.