It’s interesting to hear some Nexus 5 users complain that the display seems undersaturated, since that kind of end user feedback reflects subjective comparison. It also suggests to me that a large percentage of the population doesn’t know what some colors or system elements actually should be. Even for me, looking at the green elements inside the Google Play store on the Note 3 in movie mode or Nexus 5 initially seemed slightly more muted than normal. The reality is that this is what they actually should look like. We’ve just become accustomed to their oversaturated appearance on virtually every other device.
This kind of expectation about what looks right and what doesn’t is rather telling for the state of display calibration in Android handsets, and how OEMs have used oversaturated colors to increase retail shelf appeal. Unfortunately the reality is that oversaturated colors do seem to win taste tests among shoppers, the same way that TVs in most big boxes do. We’ve been looking at them for so long that well calibrated displays like Nexus 5 initially do look noticeably different.
The end result is easy to sum up, however – Nexus 5 has the best calibrated display I’ve seen so far in any Android handset. It’s also leaps and bounds more accurate and controlled than its predecessor display in the Nexus 4.