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After Sonic movie success, Sega says it could adapt other IPs for the big screen | VGC
“We would like to take on challenges outside of the Sonic IP should the opportunity arise”…
www.videogameschronicle.com
Sega Sammy CEO Haruki Satomi and CFO Koichi Fukazawa were asked about the possibility of making non-Sonic movies during a Q&A session following the publication of the company’s full-year earnings in April.
“We would like to take on challenges outside of the Sonic IP should the opportunity arise,” Sega said in a newly published English transcript of the event.
“If we can match the timing of game launches to the release of movies, it would be extremely effective from a marketing perspective and there are also significant benefits, such as increasing awareness of our IP and increasing the number of touch points for customers, as we achieved with the Sonic movie.”