But the question remains, how do you do that without alienating viewers? Proper origin stories for more supers would necessitate even more one off procedural style episodes. Introducing characters in larger groups instead, would necessitate being heavily serial so the viewers could learn more about them... however that alienates casual viewers. That's not even talking about what the Producers and many in this thread have already discussed in that by being the same Universe as the Movies means that any characters introduced in the show would have to mesh with the movies. That means the same actors, the same story elements, everything. So tossing in characters left and right would limit the creatives working on the movies (which are vastly more important financially).
The show needs to stand on it own as well. It would fail horribly if all it was, was shots of various SHIELD bases with characters discussing the other things going on not shown in the movies. What we've seen is the story of one specific SHIELD team and the things they deal with. The various other shows coming down the pipeline will also show specific stories that are happening and when consumed alongside the movies all of these will be the MCU. However as TV Shows they can't be dependent on other shows and movies just as the movies can't be dependent on the shows. They have to stand on their own and that's exactly what AoS is doing. Building a show that can stand alone that also fits within a greater whole.
But why shouldn't the show have more one off, procedural episodes to help establish the world, and then, perhaps during second season, start stringing a continuous plot thread throughout?
When I think of some of my favorite shows, like The X-Files and Almost Human, the first season was front-loaded with one off, procedural episodes that established the main characters and their personalities, and built up the world the series was set in. Agents of Shield is 12 episodes in, and they've still failed to create a real identity for the series: What is this show about, and why should I care?
The cast is incredibly unlikable, with Coulson and May being the most interesting. The rest are eye-rollingly underdeveloped, and worse, unlikable. Skye has gotten better once they toned down the "I'm a Joss Whedon heroine!" forced snark and pop culture references, but we're 12 episodes in, and I feel absolutely nothing for the characters. J August Richards is one of the other interesting people on the show, and he's only in three or four episodes. Fitz and Simmons are so, so bland and boring, and, in my opinion, unnecessary characters. Ward is your typical all American hero agent, and he's boring.
When you have a cast of characters that the writers have yet to really find a voice for, you really should go all out in making your world and universe as interesting and compelling as possible. Considering that the writers of Agents of Shield have the Marvel fucking universe already at their disposal, you'd think that'd be a cinch to have a detailed, layered world where stories just burst from. We know that the movies will attempt to handle the larger, more well known storylines, but come on, Marvel has over 60+ years of history, with countless characters and tales to pull from, and with the Marvel Cinematic Universe only covering a small portion, AoS was a perfect way to expand the universe in the way a 2 hour movie can't, and more than likely won't, no matter how many feature films they produce with The Avengers, or Iron Man, or Ant Man, or Spider-Woman, or Ms. Marvel, etc, etc.
Yes, comic fans will be hyped to see a comic character show up on AoS, but that doesn't mean that noobs will feel excluded. After all, as far as the MCU goes, this is the first appearance of these characters, and so it doesn't matter. The non-fans will be familiar with this guys exactly
because they showed up in Shield.
As for the other shows, like Luke Cage and Iron Fist, and Daredevil, and Jessica Jone's shows growing the universe also, there's nothing wrong with, in a connected universe, to have characters and elements introduced in Shield carry over to those shows.
Spike and Cordelia didn't first appear in Angel, and yet, as a noob who had never watched a single episode of Buffy the Vampire Slayer, but got my first introduction to that universe through Angel, I didn't feel lost or confused by these characters that had history and depth.
If anything, shows like Luke Cage and Daredevil will benefit from having some characters from Shield cross over into their shows, especially during the first season. Hell, Marvel comics themselves do it all of the time, what with storylines and characters starting in one book, and crossing over into another, and concluding in yet another.
AoS was Marvel's big push into live action television, and in my opinion, they've botched it horribly.
Hell, not even Smallville, as terrible as the first season was, fumbled as hard. At least Smallville felt like a comic book television show. I'm not the biggest fan of Arrow, but I think they handled the introduction of spoilering, just in case some folks haven't watched all of Season 2,
, so that when the series hits later in the fall, it can hit the ground running, without having to worry about re-establishing a universe and tone.
AoS is just a poorly executed superhero show. All of us were excited and wanted to like it, but 12 episodes in? That's nearly 12 hours of television. I don't think many of us would be as forgiving if a movie failed to excite and interest us in a 2 hour run time, and making films that do exactly that is incredibly hard because of that time frame. Shield has had 12. 12 mini movies to make us fall in love with the world and characters. And they haven't done a great job of it.
I haven't completely written the show off, but if it doesn't turn around in the next 12 episodes, I'm done with it.