"Our impact is reflected not in numbers necessarily, but in the end result of a chain of events triggered by our reporting," Al Shihabi wrote in a February 2015 memo. The memo told AJAM's top producers to "track the impact of our reporting on society and submit a weekly report, every Tuesday, to Kate O'Brian." The directive left its recipients perplexed.
Other memos reviewed by CNNMoney were borderline unintelligible.
Al Shihabi who did not respond to interview requests operated with great autonomy in the United States, with no real number two, and relied heavily on outside consultants to validate his strategy. High-ranking employees described him as a highly unpopular figure. He presided over a "culture of fear," AJAM senior vice president Marcy McGinnis said after she resigned in May 2015.