Let's compare the motorola X to this LG model you can get on Boost Mobile or US Cellular.
http://www.phonescoop.com/phones/phone.php?p=4059
Screen:
Motorola X: 4.7" 720p
LG F7: 4.7" 720p
They're pretty much equal
Processor:
Motorola X: Customized Dual Core Snapdragon with DSP (think Super FX chip!)
LG F7: Dual Core Snapdragon from last year
Motorola has the edge here, but I would say this LG is closer to the Motorola X than the Motorola X compared to the Galaxy S4 or HTC One.
Camera:
Motorola X: 10.5 megapixel "Clear" pixel
LG F7: 8 megapixel
Neither company has made great cameras before. The Motorola has more pixels but the software according to reviews is wonky. Sometimes you get a great picture and sometimes you don't.
Battery:
Motorola X: 2200 mah
LG F7: 2540 mah
Battery life will probably be similar.
Price (no contract):
Motorola: $650
LG F7: $300
Motorola costs twice as much off contract.
This is why people are upset at the price. If the Motorola isn't a mid range phone, I guess the LG isn't either. But at least the LG is priced like it is.