That's a rethinking of history. OEMs had better hardware. People wanted it with stock Android. Of course they were going to cost OEM prices. That's no surprise. And of course the Nexus launched cheaper. Also no surprise. The posting was all about how OEM hardware was better and the price premium was worth it if it had stock.
Well, it launched and everyone was quick to not buy it. As usual. Lots of talkers but no one will put up the money. Check the previous OTs for actual history. The Nexus had nothing to do with the failing of people to follow through. It had to do with a better option, sure, but again, everyone wanted stock OEM phones.
It's not rewriting history, I gave you a valid explanation. Making them exclusively available in a small corner of Google's web store in one territory that doesn't typically buy SIM free phones doesn't mean much at all. None of the nerds were going to buy a HTC One for $250 more than a Nexus 5 once it came out just for a metal body and some better speakers either.
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but people pay those prices for them without stock Android
Not so much in the US, the only market Google Experience phones were available in. Samsung sell their new phones in Europe SIM free but in the US you have to get it through a carrier. Apple display US carrier plans prominently in their product reveals which is completely absurd from a European perspective as is carriers making their own phone images and holding back Android updates. In the US the carrier is king and any phone that isn't available on a plan is doomed to obscurity.
Also the Play Edition phones were more expensive than their skinned versions as they came out months later at RRP. We all know that Android phones plummet in value and even for nerds paying $100+ more for the same device with stock Android is too much.
I don't think that stock Android is that much of a selling point because the average person has no idea what Android even is and price conscious nerds are well catered by cheap Nexus devices but the Google Play Edition experiment was always doomed to fail.