The G5 feels like a tacit admission from LG that the company simply can't compete directly with Samsung in the realm of design, ruggedness, battery life, camera performance, or even software features right now. I realize this comes across as a brutal assessment, but I don't want to sugarcoat it by pretending the G5's primary competitor doesn't exist. That's not fair to anyone. The LG G5 simply is not as good a phone as the Galaxy S7. There may be niche cases to be made for it, but for the vast majority of consumers, I see absolutely no reason to consider the G5 when it is even remotely close to the S7 in price. Hell, I honestly don't see a reason to get this over the increasingly-affordable Nexus 5X. At least the 5X gets OS updates direct from Google and has an overall better camera, not to mention a much more palatable design. The battery life is probably about the same, too.
I have rarely given a "do not buy" to a modern, high-end smartphone, but the G5 really is trying me here. It starts to push up against the line of "for this amount of money, this is a bad phone." Does the G5 have redeeming qualities? Sure, but you do have to look for them. The wide-angle camera is a novelty no one else can yet claim, and the chin modules, for what they are, are unique. And it's the only modern flagship phone with a removable battery, something that is near and dear to the hearts of many of LG's modern fans.
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At the end of the day, the G5 is still just a smartphone, and despite how LG will market it, consumers will still see it for what it is: a phone. In that sense, the G5 is misguided and, in my opinion, a misinterpretation of the future of smartphones. In its attempt to be a Leatherman in a world of simple pocket knives, the G5 just ends up a mediocre phone with a couple of interesting ideas no one else has bothered with for reasons that will probably become evident when the G6 launches without them next year. It's also woefully overpriced in proportion to the experience it provides on its own - I'd barely consider paying $400 for this phone, let alone $600-700. As such, I simply can't recommend the G5. Samsung has opened up an even greater lead over LG (and many of its other rivals) with the S7 and S7 edge in terms of raw smartphone fundamentals, and LG hasn't been able to even maintain the gap. And yes: I am AP's resident Negative Nancy. I get it. But I rarely - note I didn't say never - come out of a review disliking a smartphone on the whole, and this wasn't an easy review to write. I hope LG can "wow" us again with the V series later this year, as the G5 simply doesn't stack up.