Looking at the comments and testimonials from people everywhere on the internet, the majority of Note 7 owners and potential future buyers of the Note 7 seem to be switching to iPhones.
Samsung may have just ruined the reputation of Android.
For lots of people, there's only two choices when it comes to phones: iPhone or Galaxy.
That's the power of marketing (and the lack thereof, for other OEMs). And obviously, if your new Galaxy phone is in serious danger of exploding, most people would be hesitant to buy another.