Guess it was better than Apple releasing a map app that barely worked for a year and no way to change default apps on iOS lol.
Apple Maps arguably still doesn't work now. It was much worse than that.
As it stands the Bixby button basically just loads a recommendation homepage for Samsung to put adverts in, or you have to knacker your device with lag to enable button remapping.
If Samsung has any common sense it will realise that is a very bad place to be in and sort it very, very, very quickly.