Right. But that's not my point.
Apple only cares if it is being cannibalized by other companies. The iPad cannibalizes the new MacBook Airs, which have higher profit margins than the iPad, but they'd prefer that to a netbook cannibalizing the MacBook Air. Look what Tim Cook has said about it:
Jan 2011:
"Now was there any cannibalization by iPad? Honestly, I don't know for sure. But yes, I think there is some cannibalization. But I also think there's a halo effect. As we've seen on the Mac by the iPod some years ago, I think there is a halo effect from Apple product to Apple product. And of course, we have introduced millions of people in Asia to Apple through the iPhone. And we're now introducing many more through the iPad, and I think some of those decide to buy a Mac. And so when you look at the Mac growth in Asia at 67%, and you look at the Japan growth at 56%, and you look at the U.S. and Europe growing in double-digits against shrinking markets, if this is cannibalization, it feels pretty good.
...
And so honestly, cannibalization is not something that we are spending one minute on here. The iPad team are building the best iPad for the future, and the Mac teams are building the best Mac, and I can tell you that both groups believe that they can continue to grow and do great stuff, and I believe that."
July 2011:
Some customers chose to purchase an iPad instead of a Mac, but even more decided to buy an iPad over a Windows PC. There are a lot more Windows PCs to cannibalize than Macs.
January 2012:
"There is cannibalization of the Mac by the iPad, but we think there's more cannibalization of Windows PCs by the iPad - we love that trend."