PROS:
- 2013's Man of Steel opened with $116.6 million (when not including its Thursday Walmart previews) and went on to gross $291.0 million domestically.
- As mentioned, adding both Batman and Wonder Woman into the DC Universe mix should help lead to a healthy increase over the performance of Man of Steel, as Batman v Superman has more of an event feel to it thanks to those additions.
- Early Twitter activity for Batman v Superman has been healthy, but not out of this world. This far out the film has been performing stronger than Jurassic World and Furious 7, but significantly softer than Avengers: Age of Ultron at the same point in their respective cycles.
- With the performance of Batman v Superman being extremely important to the future of the DC Extended Universe going forward, Warner Bros. will be sure to push the film as hard as it can.
CONS:
- While Man of Steel performed well at the box office, critical reaction to the film was mixed and word of mouth among moviegoers was fairly average.
- The decision to relaunch Batman so soon after The Dark Knight Rises does have a level of risk to it, especially given how highly The Dark Knight Trilogy is regarded among moviegoers.
- Demand for Batman v Superman could be limited a bit by so many other high-profile comic book adaptations being released in such a relative short amount of time. Fox's Deadpool, Disney's Captain America: Civil War, Fox's X-Men: Apocalypse and fellow Warner / DC Extended Universe film Suicide Squad (which features The Joker, among others) will all be released between February 12 and August 5.