Gilligan says he was prepared for a round of rejections because he wanted the show to be an unflinching look at the drug trade from the eyes of a suburban drone. He sold the idea to Sony Pictures executives, who accompanied him to an assortment of networks.
With the graphic crime stories The Wire and The Sopranos in its catalog, HBO passed. So did TNT, which Gilligan expected. (He offered it to them because he loves the network's Westerns.)
Showtime was interested but said it was too similar to Weeds, the network's show about a suburban mom who sells marijuana.
"I said, 'What's Weeds?'" Gilligan recalls. "I must have looked like an idiot. When they told me, the blood left my face. I asked the Sony guys how they could let me pitch it. They said it sounded different enough. I said, 'What are you talking about? That's exactly the same.' If I had subscribed to Showtime, there never would have been a Breaking Bad."
AMC president Charlie Collier says that after Mad Men's success, "we were getting pitched every period piece under the sun. We were looking for something modern, something that would be different than anything on basic cable television."
Done, Paul says: "I know you're not supposed to say this in television, but it's not for everyone. That's something we're really proud of."