Activision: Black Ops 2 generated $500 million in 24 hours
Activision is claiming that it has delivered the biggest game launch of the year with Call of Duty: Black Ops 2, estimating that the latest Treyarch game made $500 million in sales on day one.
Sales data was consolidated via sales monitor GFK Chart-Track along with "retail customer sell-through information" and "internal company estimates".
However, the publisher has yet to confirm whether or not Black Ops 2 is the fastest-selling title in Call of Duty history.
Activision chief executive Bobby Kotick claimed that life-to-date sales for the Call of Duty franchise have exceeded Star Wars.
He added: "With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row".
Black Ops 2 launched across the west on November 13th with an estimated 16,000 midnight openings across retail.
"Call of Duty has become more than a product people buy, it's a brand people buy into," said publishing boss Eric Hirshberg.