It's not bad if you see a lot of movies, but in terms of value (% in dollars spent to dollars redeemed) it's not great.
The best cards (IMO) are cashback cards.
Amazon: 1% on everything, 2% on Amazon.ca purchases
Tangerine: 1% on everything, 2% on select categories (restaurants, groceries, etc.)
MBNA SmartCash: 1% on everything, 2% on gas/groceries
PC World Elite: 1% on everything, 3% at Loblaws stores (includes Shoppers) (you get points but you can redeem them at PC stores which is basically like cash)
Those are all free (no annual fee), though some may require a minimum income.