I'm sure Nebraskans are looking at Wisconsin, which is in the same division, has all the same location-based disadvantages without the "storied program" advantage, recruits worse than Nebraska, yet still has 3 (possibly 4) conference championships in the last 5 years and hasn't had a blowout loss in as much time.
Or they could look at Oregon, which has recruited on-par with Nebraska over Pelini's tenure, but has been a national title contender for many of those years.
Stanford and OK State are a couple other examples of teams outplaying their recruiting over a shorter time period.
Those are teams that used to be terrible, and were built up by coaches with a very specific vision for the program's identity.