"I think Iron Man’s prominence is something pretty much everybody who encounters Marvel in every other medium already knows," Brevoort told Newsarama. "While the masked head of Spider-Man has historically been most associated with Marvel as a defacto mascot, in the last ten years in every field outside of publishing Iron Man is Marvel Comics. If you’re talking about the people who see the films, buy the t-shirts or merchandise, watch the television shows, it all comes back to Shellhead. We’re going to make a concerted effort with 'All-New All-Different Marvel' to make Iron Man the forefront of the comic books’ universe as it is elsewhere."
