It's not. I'm just saying it can be exhausting when you get big event and big event and big event in quick succession, and nothing is accomplished linewise. I mean something like Rotworld doesn't promise that change because it's centralised, whereas Forever Evil DID promise that and then had to justify it.
Like how Age of Ultron was retrofitted into an event, rather than a smaller Avengers/New Avengers story.
Marvel never put every storyline on hold for a month for a crossover, ever. The argument starts and ends there as far as I'm concerned.
Original Sin, for example, the crossover titles were barely and sometimes not even remotely connected. They were just telling stories about past secrets.
Futures End, on the other hand, literally stopped Robin Rises for a month and I don't know how many other stories, probably Doomed. Some if the stories were interesting, but that's the very definition of a line disruptive crossover.
Something like Avengers vs. X-Men, those tie ins were tie ins because their stories had organically been leading to that conflict. I don't think Marvel's interrupted a storyline midstream for a really long time. DCs done it twice in two years.
I don't know, Marvel just sets up their titles to lead to big stories in a connected way. Look at right now, Axis and Time Runs Out have come organically from stories Remender and Hickman have been telling literally for years.
Original Sin seems a bit more Summit-Built, but it also had the least amount of impact on any outside titles. I think it's actually pretty def that a writer can just build their stories organically and then reach a point where it's big enough to encompass more titles.
But at the same time, and this is key, titles like She Hulk, Black Widow, Hawkeye, etc, continue to exist completely unfettered by any of these big stories. Marvel has built an infrastructure where those kinds of titles, I don't know what you'd call them, but you know the ones I mean, can exist completely on their own. Even DD's Original Sin story was completely aligned with the style and the tone of the book before and after it.
Magneto and Loki, for another example, both led pretty organically to their Axis involvement. Loki, surprisingly so.
I kind of feel like people hate on Marvel crossovers on principle because they're Marvel and there are a lot of them, when in reality, I'd love to see even five instances where an incredible run or story you were reading was completely jackknifed because of them.
I think it's just the opposite. Where would your precious roguish Scarlet Spider be without Spider-Island? Ms. Marvel without Infinity?
For most people complaining I feel like Axis is just something they walk past to get to the comics they actually wanted to read anyway.
Unless the complaint is that there's just too much storytelling going on on top of the regular titles they're already buying, which I guess seems weird. If they weren't amazing stories you were interested in, it wouldn't matter.